Marketing Pilgrim's "Infographics" Channel

Marketing Pilgrim's "Infographic" Channel is sponsored by Avalaunch Media. Avalaunch has created many of the most viewed infographics on the web and knows the intricacies of how to build a viral campaign. Avalaunch Media generates the idea, conducts the research, designs the infographic, and seeds the promotion in all the right places. Then, you sit back and watch your popularity take off. When you think Ideation, Research, Design and Promotion, think Avalaunch Media.

Website Traffic From Smartphones Up 100 Percent in One Year

If you still haven’t optimized your ecommerce site for mobile, get a load of this slice from a new infographic from Monetate.

The numbers represent only a small portion of web traffic, true, but look at the growth. Smartphone traffic related to ecommerce has doubled in only a few months. And according to “The Battle for Smartphone Supremacy” traffic from mobile has increased 103% over last year.

Android still has the biggest market share with the most accessible products at a lower price point, but iPhone users are the ones using their phones to shop more often. Monetate estimates the average order value for iPhone users to be $97.49 which is right in line with the numbers from Apple desktop shoppers.

Vanity, Thy Name is Social Media [Infographic]

See the guy in the photo? He’s a French model. That’s what his social media profile says, so it must be true.

State Farm insurance would like to caution you that not everything you read on the internet is true and Intel UK has an infographic to back that up.

They conducted a survey where they asked folks to come clean about their little, white social media lies.

46% of women admitted to only posting flattering pictures of themselves, while more men (19% vs 12%) said they tried to make themselves look more intelligent or more fun while social networking.

The reason for the lies? The majority said it was to impress other people. 51% of women and 40% of men did it to find love or friendship and slightly less did it to cover up their own insecurities.

Call Out the Urban Spelunkers, Google+ is Officially a Ghost Town (Infographic)

It’s only August, but I’m ready to give out my award for the best infographic graphic of the year. It’s the header from the Umpf’s examination of one of life’s great mysteries: Is Google+ really popular or is it a ghost town?

Google is cagey about releasing stats on Google+ and when they do, it’s often hard to distinguish general Google users from those actually on the social network. The current estimate is 170 million Google+ accounts, which would make it the second most popular social network after Facebook. But, as we all know, having a lot of signups does not an active community make. For marketers, it’s interaction that counts, so Umpf counted it.

Infographic Awesomeness: The History of Marketing Channels 2012

Back in 2010–you know, when I was actually writing blog posts–I published one of the most successful linkbait posts of all time for Marketing Pilgrim. Our Top 10 Best Infographics for Internet Marketing Pros was a big hit.

Well, two years on, and the fine folks over at Avalaunch Media have updated one of those awesome infographics. So, go ahead and tweet, like, buffer, and pin the History of Marketing Channels 2012 edition. :-)

Want one of your own? Avalaunch Media is creating some of the best infographics around. (That’s a real endorsement, not any of that paid link crappola)

Email Beats Search and Social for Cart and Conversion [Infographic]

Email, Search and Social Media — think of them as three sisters in the Marketing family.

Social Media is the young one. She’s always on trend. She’s popular and has lots of friends. She’s the one you turn to when you’re looking to have some fun.

Search is the middle sister. She’s not as flashy as her little sister, but she’s plenty popular and she’s reliable. Well, as long as you make it worth her while, then she’ll help you get the job done.

Email, she’s the older, wiser sister. She’s not as popular as her younger siblings, but she puts in a good days work and if you approach her right, she’ll surprise you.

The Rise of Couch Commerce (Infographic)

Online sales by way of a tablet has been dubbed Couch Commerce, but could as easily be called Bed Commerce since nearly equal numbers of people do it from either location. Then again, I suppose people could easily misconstrue “Bed Commerce” so it’s probably best that we stick with the couch.

The furniture in this equation is important because it represents a shift in how we shop online. There’s a psychological difference between sitting down at a desk and firing up the PC to shop, and sitting on the couch shopping while you watch TV in the evening. The size of the tablet and the touch screen makes it more engaging and since you’re sitting there watching a Storage Wars marathon anyway, there’s no need to rush. In other words, tablets turn shopping into entertainment and we humans do love to be entertained. (As evidenced by the fact that we’re watching Storage Wars.)

IAB Reveals a Week in the Life of a Mobile Phone Shopper

Shopping via a mobile phone isn’t an everyday experience for most people, but already we can see patterns forming around the how, the why and the when.

Last month, IAB asked a group of mobile shoppers to keep a diary of their activity in a two week period. Here are some of the things they found out:

Home Usage

Here we see that almost half of all e-commerce interactions happened at home. They found that purchasing peaked in the late afternoon, early evening. 49% said they shopped while watching TV.

The dollar amounts aren’t too impressive, only 38% reported spending more than $21 a month. Most of the purchases were digital downloads with clothing and entertainment items coming in second.