Marketing Pilgrim's "Infographics" Channel

Marketing Pilgrim's "Infographic" Channel is sponsored by Avalaunch Media. Avalaunch has created many of the most viewed infographics on the web and knows the intricacies of how to build a viral campaign. Avalaunch Media generates the idea, conducts the research, designs the infographic, and seeds the promotion in all the right places. Then, you sit back and watch your popularity take off. When you think Ideation, Research, Design and Promotion, think Avalaunch Media.

42% of Consumers Pay for Products or Services After Trying Them

The free sample has been used to tempt grocery shoppers since the invention of the toothpick, yet many of today’s marketers are reluctant to give anything away. Apps, ebooks, access — you gotta give a little and if you do, you’ll get a lot.

iYogi just released a new study and infographic all about the power of the Freemium model. Their results show that 100% of the people they surveyed have tried a Freemium product and 42% have gone on to pay for it.

Certain categories fared better than others as you can see from this slice of the full infographic:

Online security and movie services such as Netflix and Hulu were voted most likely to succeed. Music services, not so much. Only 26% said they were willing to fork out money for games after trying them. I think those people are kidding themselves.

The Not So Secret Life of the American Digital Mom

“M” is for the Millions who visit Facebook.

“O” is the 1 in 3 who blog Online

“T” is for 14% on Twitter.

“H” is the Half that buy their toys online.

“E” is the half of all bloggers with kids under Eighteen

“R” is for her massive social Reach

Put them all together they spell MOTHER, a word that means the world to you and me (and social media marketers, everywhere!)

Now here’s a Nielsen infographic that explains the rest:

43 Facebook Pages Have Over a Million Fans and Other Interesting Facts [Infographic]

What has 4,177,653 Facebook followers, 245,839 Twitter followers, 1,018 YouTube subscribers, 294,467 Google+ fans, but only  67 followers on Pinterest? *

The answer is Amazon.com! Those combined numbers landed them in the number one slot on Campalyst’s Top 250 Internet Retailers on Social Media index.

The index is proof that not all social media is created equal and that’s a good lesson for everyone. Amazon is rocking Facebook, but there are more than 50 companies on the list that beat them on YouTube. As for Pinterest, no one is pulling astronomical numbers but several companies are created a nice little fanbase there.

Social Media Salary Guide [Infographic]

One of the most interesting exercises anyone can undertake is discovering their worth in the marketplace. It can be an exhilarating or frustrating experience depending on which end of the marketing you happen to find yourself.

Onward Search has put together a neat infographic using data from Indeed.com to show the salary range of social media types in top markets in the US. While we hope this experience is fun for you we also understand if you want to go have a sit-down with your boss after reading it.

Let us know if you think these figures are accurate or what you see in a market that is not listed. Click “Continue Reading” to see the full infographic.

Online Privacy Tips [Infographic]

Online security and privacy will always be an issue. There is nothing that will put an end to the need for paying attention to the state of your personal or corporate online security. Nothing.

It’s a cat and mouse game that is simply between the good guys and the bad guys. There are bad guys online just like there are in every walk of life. I have seen anyone or any organization who has been able to eradicate bad guys anywhere so the expectation that it is “under control” in the Wild West world of the Internet is dangerous.

While we may roll our eyes at yet more tips regarding online privacy, it’s that very attitude that will ultimately ensure more victims. So if you don’t pay attention and you get hit don’t cry about it. You know better.

When Facebook Attacks [Infographic]

I spent much of my Christmas holiday trying to clear a virus off my son’s computer. It was the worst one I’d ever seen. Like a monster from one of those Syfy original movies, it kept growing and mutating, blocking every move I made to try and destroy it.

How did he get the virus? Good question. The usual suspects come to mind; file sharing, clicking on suspicious links, hanging online with an unsavory crowd. Turns out getting a virus, or worse, having your identity or credit card information stolen can happen through no fault of your own.

Commtouch just released their quarterly Internet Threats Trend Report and though spam is at a three-year low, Facebook attacks are on the rise. Before we go any further, can we just rejoice in the fact that Commtouch counts Zombies as part of their report.

Winter Sports Fans Like to Check In, Are Marketers Paying Attention?

As marketers we often have to pay attention to areas of life that we ourselves have no interest in. Many people get turned off when we talk about sports but guess what? Whether you, as a marketer, watch or not is COMPLETELY irrelevant. If your market is there you better be there as well no matter what your personal peccadilloes.

Why am I bringing this up? Well, many marketers are just beginning to understand the power of getting in front of the sports fan while they are at the event or anywhere for that matter. Sports fans, it turns out, aren’t all beer chugging galoots (how the heck to you really spell that anyway?). In fact they are, gulp, social media savvy! This goes WAY beyond beer advertising and Cialis as well. Check out this poll from Coyle Media and see which winter sport attracts real social media users.