Marketing Pilgrim's "Infographics" Channel

Marketing Pilgrim's "Infographic" Channel is sponsored by Avalaunch Media. Avalaunch has created many of the most viewed infographics on the web and knows the intricacies of how to build a viral campaign. Avalaunch Media generates the idea, conducts the research, designs the infographic, and seeds the promotion in all the right places. Then, you sit back and watch your popularity take off. When you think Ideation, Research, Design and Promotion, think Avalaunch Media.

Winter Sports Fans Like to Check In, Are Marketers Paying Attention?

As marketers we often have to pay attention to areas of life that we ourselves have no interest in. Many people get turned off when we talk about sports but guess what? Whether you, as a marketer, watch or not is COMPLETELY irrelevant. If your market is there you better be there as well no matter what your personal peccadilloes.

Why am I bringing this up? Well, many marketers are just beginning to understand the power of getting in front of the sports fan while they are at the event or anywhere for that matter. Sports fans, it turns out, aren’t all beer chugging galoots (how the heck to you really spell that anyway?). In fact they are, gulp, social media savvy! This goes WAY beyond beer advertising and Cialis as well. Check out this poll from Coyle Media and see which winter sport attracts real social media users.

Tablets and the Future of News

News drives content more than anything else on the Internet. You can see 5000 barley different variations of “5 Easy Steps to X” or “The Top 10 Ways to X” but news is ever changing, new each day and the opinions attached to it are what make it an interesting read. It is the king of content in many ways.

It doesn’t only have to be news around events that should be considered. If you think about it, all sharing in social media is about news. Whether you are telling relatives about what the kids did, you are announcing where you are, have been or will be or any other update, in essence you are reporting about things. It’s all news.

So we were happy to see the people at the Pew Research Center Project for Excellence in Journalism put together an infographic based on a study that examines the impact of the tablet on the news space. Enjoy and let us know what your take is on their findings. (please excuse some of the picture distortion which was necessary to fit the infographic into the Marketing Pilgrim format).

Facebook Missteps and Failures [Infographic]

Sometimes it can feel like a bit of a hobby to point out the relative shortcomings of Facebook. If you ever want to see just how much time some people have on their hands just watch the comments after Facebook posts a service update either on their blog or their company page. Rarely do people talk about the update. Instead they use it as a platform to complain about what they feel is wrong with the social media giant.

Since these occurrences have happened quite a bit over the years, Wordstream has taken the time to put together an infographic to share many of the sources of the angst and other unkind feelings Facebook’s many starts and stops have generated over the years.


Are Online Reviews Killing Your Business? [Infographic]

Regardless of the size of your business online reviews can make or break you. It’s a difficult game to monitor and mange but one that can’t be ignored unless, of course, that you like being blind sided by reviews that you weren’t aware of. If that’s the case you may want to look for another line of work! Just sayin’ …….

The following infographic comes from 540|SEO and gives a good look at just why business owners should be more aware than ever regarding their reputation in the online space. To the right is a preview but please click through to see the entire infographic.

Social Media for the Career Minded [Infographic]

Here at Marketing Pilgrim we have an active job board which is nice because our industry, Internet and social media marketing, is growing quickly despite the dismal overall economy.

Our Infographics channel sponsor, Voltier Creative, has put together this pretty cool infographic (hmmm, I think I am seeing the connection here) about what is required for a career as a social media strategist. We are in a transitional time where this type of job is rapidly evolving and many companies are trying to figure out just what a social media strategist is (or should be).

Be sure to contact Voltier Creative if you have infographic needs for your business.

So click below to see this great use of an infographic about just what it takes to be in the social media field.

A Guide to Successful Event Marketing [Infographic]

The folks over at HubSpot are usually talking about ways to generate leads online but it appears that they are well aware of other ways to generate leads.

One way is to put on an event. To be sure, this kind of activity is no simple matter and, in fact, many have gotten themselves into an event marketing situation where they realized that they have bitten off a bit more than they could chew.

So HubSpot, off the heels of their Inbound Marketing Summit, put together an infographic to help guide you through the process of event marketing.Enjoy.

SEO Audit in 20 Minutes [Infographic]

InMotion Hosting has put together an infographic that tackles one of the most necessary yet under-utilized aspects of Internet marketing: the SEO audit. It’s under-utilized for the simple reason that many people don’t understand the importance of taking this step before moving forward with any SEO activities. Oh and they don’t want to spend the money to have it done, either.

The trouble is that if you don’t invest to know what’s working or not for your SEO efforts then you may end up “fixing” something in the process that was actually working.

SEO’s face this dilemma with clients all the time because they are fighting uphill in many cases due to the wonderful reputation the SEO industry enjoys amongst the uninitiated. Of course, some of that skepticism is well deserved but let’s not nit-pick!

Now doing all of this in 20 minutes if you don’t know what you are looking for? Not likely but, hey, it sounds nice. Click through to check this out.