Marketing Pilgrim's "Infographics" Channel

Marketing Pilgrim's "Infographic" Channel is sponsored by Avalaunch Media. Avalaunch has created many of the most viewed infographics on the web and knows the intricacies of how to build a viral campaign. Avalaunch Media generates the idea, conducts the research, designs the infographic, and seeds the promotion in all the right places. Then, you sit back and watch your popularity take off. When you think Ideation, Research, Design and Promotion, think Avalaunch Media.

So you think you know social sharing . . .think again [Infographic]

Most content sharing occurs via social networks like Facebook and Twitter. We all know that, right. . . . ? RadiumOne says, “wrong”. They have a new infographic called “Six Myths of Social Sharing” and I have to admit, even I believe a few of the myths on the list.

For example, “most content sharing occurs via social networks”.  Here are the real facts according to RadiumOne:

RadiumOne Myths 1

Copy and paste? That blows my mind. An enormous amount of internet content comes with built in social or email sharing buttons but folks are still using Ctrl+C to share! Since the majority of these shares are coming from IOS devices, I think there’s more to this than meets the eye. (Excuse me Transformers for borrowing your slogan.) I’m thinking about how I might share a photo on Instagram. I find it on the internet. Save it to my photos then reupload through Instagram. Does that count as copy and paste?

Does your marketing gel with your social customer service team? [infographic]

Not since chocolate met peanut butter has a partnership been as important as marketing and customer service. With social media playing an increasingly important role in customer service, does your marketing team work closely with your customer service folks?

 social-customer-service-marketersVia Sentiment Metrics

 

‘Your Data Trumps Big Data’ – An infographic for optimizing marketing for Millennials

The Millennial generation is an opportunity and a challenge for businesses. In this second wave of research conducted by SDL we can see how the currency of data is treated with great value and respect by the Millennial generation but in equal measure, they are also willing to give up certain elements of data and personal information if there is something in it for them.

The notion of the fair exchange is nothing new in customer experience but the data presented below certainly highlights the need for authenticity and respect in building that all important bridge of trust between the consumer and businesses, as surveyed in Millennials.‘Your Data Trumps Big Data’ represents the need for a new approach by Marketers to obtaining and utilizing data for optimized customer experiences.

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Is your creative team on a wild duck hunt or the biggest loser? [infographic]

You may not want to admit it, but the reality is, landing a new client is only half the battle. This infographic from AtTask demonstrates the challenges facing your creative team as they attempt to deliver what you promised the client…
 
Infographic: Creative Teams Live in a Reality ShowThis infographic brought to you by our Infographic Channel sponsor Avalaunch Media.

How marketers use social media is not normal [infographic]

Those of you that are self-aware that your use of social media likely doesn’t gel with the remainder of the world will find the following amusing.

For those that have been in denial–or just ignorant bliss–then consider this your wake up call.

The “normal” population doesn’t wet its pants with the launch of every new social network and they certainly don’t go giddy over every new brand update.

Marketers Use Social Media

(via)

 

While Facebook gives in to the dark side, Twitter strikes back

Twitter Strikes BackThe battle between the top two social media forces continues with this cleverly themed infographic from the folks at ShareThis.

Their recently released “Consumer Sharing Trends Report” shows that Twitter isn’t going down without a fight. They’ve rallied the troops, patched up their tools and now they’re in this to win this. And with Facebook taking another step toward the dark side, the move couldn’t have come at a better time.

ShareThis analyzed consumer sharing behavior from Q1 2014 across all of the major social media networks. They noted the who, the what and the how and came up with some interesting numbers. The figures on this chart represent growth. I’m assuming growth over the last year but the chart doesn’t spell it out so I could be wrong. (Help me out ShareThis.)

Native Advertising: no budget, little awareness, low demand, but a ton of opportunity [infographic]

As the saying goes, you either see the glass half full, or half empty.

When it comes to native advertising, Copyblogger’s “2014 State of Native Advertising Report” demonstrates that the glass is either almost empty, or has plenty of space for it to fill up!

While almost three quarters of those surveyed had no, or very little, understanding of what native advertising is–with nine out of ten not having any budget set aside for native advertising–you can’t help but see a ton of opportunity. At least, that’s what I see.

native-advertising-report-poster