Going green has gone in and out since the 1970′s. Slowly, over time, we’ve learned to recycle bottles without thinking too much about it and maybe look for detergent that won’t hurt the environment. But when you look at the big picture, there’s very little green being spent on green.
SCA, a hygiene and forest products company, says the tide is shifting now that the buying power is in the hands of the Millennials.
SCA hired the Harris Poll folks to survey over 2,000 US adults over the age of 18. They asked these people how they felt about green purchasing and here’s what they found out.