Marketing Pilgrim's "Infographics" Channel

Marketing Pilgrim's "Infographic" Channel is sponsored by Avalaunch Media. Avalaunch has created many of the most viewed infographics on the web and knows the intricacies of how to build a viral campaign. Avalaunch Media generates the idea, conducts the research, designs the infographic, and seeds the promotion in all the right places. Then, you sit back and watch your popularity take off. When you think Ideation, Research, Design and Promotion, think Avalaunch Media.

Want to connect with Millennials? Go green!

Going green has gone in and out since the 1970′s. Slowly, over time, we’ve learned to recycle bottles without thinking too much about it and maybe look for detergent that won’t hurt the environment. But when you look at the big picture, there’s very little green being spent on green.

SCA, a hygiene and forest products company, says the tide is shifting now that the buying power is in the hands of the Millennials.

Buying Green

 

SCA hired the Harris Poll folks to survey over 2,000 US adults over the age of 18. They asked these people how they felt about green purchasing and here’s what they found out.

World Cup of e-Commerce: A look at the global game plan

world cup ecommerceBaynote says that competing in the ecommerce marketplace is like playing for the World Cup. You have to have a solid team, a well-researched plan and you’ve got to go for that goal! It also doesn’t hurt if you get the fans on your side with a special promotion or VIP treatment.

To prove their point, they created a themed infographic called “World Cup of e-Commerce” which is actually their 14th Annual Merchant Survey in disguise.

When asked how they were getting ready to “play”, 42% of marketers said they had made significant investments in Mobile Optimization. That’s encouraging. Only 27% put their money into Personalization and Targeting.

Tablet commerce expected to reach 293 billion by 2018 [Infographic]

Usablenet Tablet commerce2018 may sound like the title of a sci-fi disaster movie but it’s also the year the tablet may take over the ecommerce world. Usablenet predicts the rise of the hand-held machine in their new infographic, saying tablet sales will increase five fold by 2017. That’s over 1 billion tablets and a large percentage of owners will be using those tablets to shop.

Tablet commerce is expected to reach $114 billion in 2014 and rise to $293 billion in 2018.

All of that sounds wonderful but right now only 12% of people in the US are using a tablet to access the web. Of those that do, the majority are at home relaxing on the couch or in bed. These are people who have time to research and browse. They’re willing to spend a few more minutes reading the blog post or watching the video so give them the information they desire.

90% of marketing agencies boast being successful, yet 51% fail at measuring social [infographic]

What I’d really love to see added to this infographic is, of the 90% of agencies that boast success, what percentage of their clients agree with them? ;-)

Sempo_SOS_Infographic_Overview

(Source: SEMPO)

80% of marketers believe mobile is significant, yet allocate just 3% of budget [infographic]

If 8 in 10 search marketers believe that mobile is an important part of the marketing mix, why is it that it makes up just 3% of budget?

Sempo_SOS_Infographic_MobileTrends

(Source: SEMPO)

So you think you know social sharing . . .think again [Infographic]

Most content sharing occurs via social networks like Facebook and Twitter. We all know that, right. . . . ? RadiumOne says, “wrong”. They have a new infographic called “Six Myths of Social Sharing” and I have to admit, even I believe a few of the myths on the list.

For example, “most content sharing occurs via social networks”.  Here are the real facts according to RadiumOne:

RadiumOne Myths 1

Copy and paste? That blows my mind. An enormous amount of internet content comes with built in social or email sharing buttons but folks are still using Ctrl+C to share! Since the majority of these shares are coming from IOS devices, I think there’s more to this than meets the eye. (Excuse me Transformers for borrowing your slogan.) I’m thinking about how I might share a photo on Instagram. I find it on the internet. Save it to my photos then reupload through Instagram. Does that count as copy and paste?

Does your marketing gel with your social customer service team? [infographic]

Not since chocolate met peanut butter has a partnership been as important as marketing and customer service. With social media playing an increasingly important role in customer service, does your marketing team work closely with your customer service folks?

 social-customer-service-marketersVia Sentiment Metrics