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More Consumers Are Researching Online and Buying In-Store

posted on January 15, 2013

Showrooming, the act of researching a product in a store then buying it online, has been a concern for many retailers. It’s not a new concept, but mobile made it a rising trend in 2011. With smartphone in hand, a consumer can test drive the HD TVs, check the reviews online, locate the best price and make the purchase from a different retailer while they’re still standing in the store.

They can – but is that what shoppers are doing?

The Cisco Internet Business Solutions Group surveyed 1,000 US consumers to find out how technology is impacting their shopping behaviors. They published the results in a study called “Catch and Keep Digital Shoppers” and they even made a nifty infographic for us to share.

Here’s the section that caught my eye:

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Millennial Media Infographic Shows Impact of Mobile Gifting

posted on January 14, 2013

tablet growthOne of the coolest things about modern technology is the speed with which things happen. And when things happen in large numbers, we can see a spike in activity right away and from there, make certain assumptions.

In this case, it’s Millennial Media making assumptions about mobile gifting this past December. The mobile advertising company saw a rise in ad impressions from December 23 to December 27 which leads us to believe that many people found a mobile device under the tree.

Smartphone average daily growth was 2% but tablets came in at 12%. You could take this to mean tablets are more popular than smartphones but Millennial has a better answer.

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Millennials See Themselves as Alpha-influencers (Infographic)

posted on December 7, 2012

Millennials are those people born between 1980 and 1995 and they’re a very powerful consumer group. Though many around the world are struggling to find jobs, they’re finding new ways to make money and influence those around them.

Edelman found a shift in thinking when they compared the results of their latest study to a benchmark study back in 2010. The age group as a whole has grown up. Many are now parents, they have their own homes and responsibilities. This change in lifestyle has added a layer of realism to the once totally idealistic group.

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Viggle Jumps into the Holiday Stats Pool With a Cheery Infographic

posted on December 4, 2012

My favorite social TV app, Viggle has decided to use their great power for the good of online marketers everywhere. They’ve put their vast, TV addicted audience to work on a survey about their holiday shopping intentions, then they packed the results into a jolly infographic just for you. . . and you. . . and you over there sucking on that candy cane.

The mad scientist in me will now dissect said infographic, for your edification and enjoyment.

We start with some good news:

That average spend isn’t too bad. Retailers would like to see more, of course, but $505 is a number most of us can live with.

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Just How Big is Big Data?

posted on November 21, 2012

Big data is a term you hear bandied about a lot these days, but what exactly does it mean?

Big data refers to any collection of information that is so large, you can’t use normal means to process it. For example, I can list all of the kids in the local elementary school on a spreadsheet then use conventional sort methods to find out how many are girls, how many are born in December, how many have siblings in the same school. Easy.

Now, suppose I want to mine that same information, but with all the kids in every elementary school in the US. That would require a very, very large spreadsheet and better tools for sorting and quantifying.

In online marketing, we’re looking a big data sets connected to internet usage. We begin with a simple slice from Monetate’s new Infographic “The Retailer’s Guide to Big Data.”

Then we add in other types of data collected by retailers on the internet. Names, addresses, birth dates, phone numbers, email. Then we move beyond personal identifiers into personal preferences; what did a person buy, how often did they buy, did they buy the blue one more often than the red one. From there we expand to product reviews, and Likes and Pins on Pinterest, shared links, photos and blog posts. Each of these items tells us something about the person who interacted with each of these experiences.

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Who Supports Small Business? Survey Says Facebook, Not Etsy

posted on November 16, 2012

There’s not usually a long line at the window where you leave compliments for Facebook, but in a recent survey by Manta, they did alright.

Manta asked 1,087 small business owners which online marketplaces offered them the most support. Facebook came out on top with 29% of the vote. Granted, that’s not a huge slice but the fact that anybody thought Facebook was supportive of small businesses is pretty amazing.

What’s more amazing is the site that landed on the bottom – Etsy. This site is made up entirely of artists, crafters and vintage dealers, many of which are one-man operations. But 47% of those surveyed said they thought the site was the least supportive of small business owners. Ouch.

You know who else landed on the bottom? eBay, Amazon and Groupon!

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Republican Voters Spend More Online and Other Electoral Ecommerce Stats

posted on November 1, 2012

While much of the world waits to see how voters in the red and blue states will respond once they hit the polls, Monetate has the answer to an even more important question — how much do they spend online?

Turns out that folks from the red states, the ones that traditionally vote Republican spend an average of $92.22 when they shop online beating the Democratic blue states ($91.62) and the Undecided purple states ($87.63).

This could have something to do with the fact that Romney supporters are also pro Mac. 24.31% of Republicans are using Apple computers compared to 17.63% of Obama supporters. Those guys are much more PC (so to speak).