The new fall TV season is underway and that means a whole new selection of official accounts, fan accounts and hashtags (#TCDFW). Actors will be Tweeting for fun and under studio mandates. Producers and writers will keep fans guessing and if anyone wants to count, we’ll probably see more LIVE Tweeting events than ever before.
I’ll go out on a thin antenna here and say that the 2013-2014 TV season will be the most Twitter-ific season ever.
So here’s a fun fact from Nielsen: 70% of all TV Tweets are sent out during program time.
Think about that. It’s counter-intuitive. If I’m really into a show, I want to keep my eyes on the screen. Then, when the show breaks for commercial, I whip out my phone and post my thoughts.