2018 may sound like the title of a sci-fi disaster movie but it’s also the year the tablet may take over the ecommerce world. Usablenet predicts the rise of the hand-held machine in their new infographic, saying tablet sales will increase five fold by 2017. That’s over 1 billion tablets and a large percentage of owners will be using those tablets to shop.
Tablet commerce is expected to reach $114 billion in 2014 and rise to $293 billion in 2018.
All of that sounds wonderful but right now only 12% of people in the US are using a tablet to access the web. Of those that do, the majority are at home relaxing on the couch or in bed. These are people who have time to research and browse. They’re willing to spend a few more minutes reading the blog post or watching the video so give them the information they desire.