Marketing Pilgrim's "Infographics" Channel

Marketing Pilgrim's "Infographic" Channel is sponsored by Avalaunch Media. Avalaunch has created many of the most viewed infographics on the web and knows the intricacies of how to build a viral campaign. Avalaunch Media generates the idea, conducts the research, designs the infographic, and seeds the promotion in all the right places. Then, you sit back and watch your popularity take off. When you think Ideation, Research, Design and Promotion, think Avalaunch Media.

Which Color Performs Best on Instagram and Other Tips for Posting the Perfect Pic

instagram home screen

Social media marketing feels like a crap shoot sometimes. . . . (a lot of the time. . . all of the time. . ). You post short bursts of text, vids, pics and shares and hope for the best. But there’s always that hope that some day you’ll find the magic formula that makes viewers gleefully share, like and comment on everything you say.

Let’s be real – it’s always going to be a gamble, but there are things you can do to up the odds a little. Today, I have an infographic from Curlate that’s going to help you do a little better on Instagram. Don’t feel bad if you need it because they say 65% of Instagram images generate less than 10 likes.

Holiday Survey Shows Good Customer Service Equals Repeat Business

Tis the seasonIt’s November 1st! So let’s kick off this holiday shopping season with a jolly infographic from PriceGrabber.

For their Winter Holiday Shopping Survey, PriceGrabber asked 2,887 US online shopping consumers about their plans for the next few weeks. The most significant piece of data to come out of the survey is this:

69% of consumers plan to shop at the same retailers as they did last year.

When asked why, 70% said they would remain loyal to certain retailers because of good customer service.

This is significant because customer service is the one area where a smaller retailer has a chance of beating the big boys. Small retailers can’t slash prices to match Walmart. They certainly can’t price competitively and still offer free shipping. And they can’t beat the selection at Amazon. But they can go above and beyond to make sure their customers find great gifts without a lot of effort.

Is Parallax Scrolling The Future of Infographics?

As a marketer, I started using infographics to drive visibility, traffic, and leads for my clients around four years ago. Yes, I was a bit late to the game, but immediately saw massive value in this type of promotion strategy and engaged with our good friends at Avalaunch to help in the creation and promotion of these graphics for my clients.

Because we were driven marketers, my colleague Ash Buckles and I were always asking, what’s the next for the infographic? Is it video infographics, interactive infographics, etc.? I’m not sure anyone really had a good answer back then and I’m not sure they do today either.

I will tell you, that we’ve seen some cool video infographics, like this one from MDGadvertising titled “A Marketer’s Guide to Pinterest” or this one from Lemonly titled “Lemon.ly’s Pop Culture Halloween Costumes of 2012”, but these are few and far between.

Majority of Marketers Call Mobile Plus Data a ‘Game Changer’

mobile transforms bizA mobile phone works two ways; it both sends and receives messages of all kinds. Both are helpful to the consumer.

Mobile marketing also works in two ways; a brand sends messages to the consumer via text, banner ads, or apps and they receive messaging in the form of data from the consumer. Both are very helpful to the marketer.

65% of the participants in a new study said that the combination of the two – mobile access and data – is a game changer.

The data comes from a joint study by the Mobile Marketing Association (MMA) and Neustar, Inc. called “Marketers Guide to Mobile and Data.” In it, 85% of marketers said they believe mobile is a gateway to new markets. 80% called mobile “transformational.” Wow, that’s a lot to live up to.

38 Percent of Search Engine Users Are Overwhelmed by the Results [Infographic]

Every day I give thanks to the people who invented and perfected the search engine. No exaggeration, Google search has changed the way I move through my day. I use it to find news to write about. I use it to find a place to buy lunch. I use it to save money at the grocery store. I just used it a second ago to find a recipe for dinner. Almost every move I make in a day, begins or ends with a search. I’m not sure if that’s a good thing, bad thing, or horribly obsessive thing – but it’s true.

According to Levelwing, 91% of online adults use a search engine and they almost always find what they’re looking for.

search engine experience

8 Things You Don’t Want In Your Infographic

stopCongratulations! You’ve embarked on a journey to create an infographic for the sake of building something informative and insightful to readers! What’s that? No. Ah…well please give this a read before proceeding.

Coming up with content for your infographic can be tough, but if you need some help there’s some insight you can glean from this post from Jey Pandian. Once you have the content and focus down, then it’s a matter of fine tuning a few things (or scraping):

1. Clip art

Twitter Can’t Touch This: Stop! TV Commercial Time!

Commercial TimeThe new fall TV season is underway and that means a whole new selection of official accounts, fan accounts and hashtags (#TCDFW). Actors will be Tweeting for fun and under studio mandates. Producers and writers will keep fans guessing and if anyone wants to count, we’ll probably see more LIVE Tweeting events than ever before.

I’ll go out on a thin antenna here and say that the 2013-2014 TV season will be the most Twitter-ific season ever.

So here’s a fun fact from Nielsen: 70% of all TV Tweets are sent out during program time.

Think about that. It’s counter-intuitive. If I’m really into a show, I want to keep my eyes on the screen. Then, when the show breaks for commercial, I whip out my phone and post my thoughts.