Showrooming, the act of researching a product in a store then buying it online, has been a concern for many retailers. It’s not a new concept, but mobile made it a rising trend in 2011. With smartphone in hand, a consumer can test drive the HD TVs, check the reviews online, locate the best price and make the purchase from a different retailer while they’re still standing in the store.
They can – but is that what shoppers are doing?
The Cisco Internet Business Solutions Group surveyed 1,000 US consumers to find out how technology is impacting their shopping behaviors. They published the results in a study called “Catch and Keep Digital Shoppers” and they even made a nifty infographic for us to share.
Here’s the section that caught my eye: