Marketing Pilgrim's "Infographics" Channel

Marketing Pilgrim's "Infographic" Channel is sponsored by Avalaunch Media. Avalaunch has created many of the most viewed infographics on the web and knows the intricacies of how to build a viral campaign. Avalaunch Media generates the idea, conducts the research, designs the infographic, and seeds the promotion in all the right places. Then, you sit back and watch your popularity take off. When you think Ideation, Research, Design and Promotion, think Avalaunch Media.

Tablet commerce expected to reach 293 billion by 2018 [Infographic]

Usablenet Tablet commerce2018 may sound like the title of a sci-fi disaster movie but it’s also the year the tablet may take over the ecommerce world. Usablenet predicts the rise of the hand-held machine in their new infographic, saying tablet sales will increase five fold by 2017. That’s over 1 billion tablets and a large percentage of owners will be using those tablets to shop.

Tablet commerce is expected to reach $114 billion in 2014 and rise to $293 billion in 2018.

All of that sounds wonderful but right now only 12% of people in the US are using a tablet to access the web. Of those that do, the majority are at home relaxing on the couch or in bed. These are people who have time to research and browse. They’re willing to spend a few more minutes reading the blog post or watching the video so give them the information they desire.

90% of marketing agencies boast being successful, yet 51% fail at measuring social [infographic]

What I’d really love to see added to this infographic is, of the 90% of agencies that boast success, what percentage of their clients agree with them? ;-)

Sempo_SOS_Infographic_Overview

(Source: SEMPO)

80% of marketers believe mobile is significant, yet allocate just 3% of budget [infographic]

If 8 in 10 search marketers believe that mobile is an important part of the marketing mix, why is it that it makes up just 3% of budget?

Sempo_SOS_Infographic_MobileTrends

(Source: SEMPO)

So you think you know social sharing . . .think again [Infographic]

Most content sharing occurs via social networks like Facebook and Twitter. We all know that, right. . . . ? RadiumOne says, “wrong”. They have a new infographic called “Six Myths of Social Sharing” and I have to admit, even I believe a few of the myths on the list.

For example, “most content sharing occurs via social networks”.  Here are the real facts according to RadiumOne:

RadiumOne Myths 1

Copy and paste? That blows my mind. An enormous amount of internet content comes with built in social or email sharing buttons but folks are still using Ctrl+C to share! Since the majority of these shares are coming from IOS devices, I think there’s more to this than meets the eye. (Excuse me Transformers for borrowing your slogan.) I’m thinking about how I might share a photo on Instagram. I find it on the internet. Save it to my photos then reupload through Instagram. Does that count as copy and paste?

Does your marketing gel with your social customer service team? [infographic]

Not since chocolate met peanut butter has a partnership been as important as marketing and customer service. With social media playing an increasingly important role in customer service, does your marketing team work closely with your customer service folks?

 social-customer-service-marketersVia Sentiment Metrics

 

‘Your Data Trumps Big Data’ – An infographic for optimizing marketing for Millennials

The Millennial generation is an opportunity and a challenge for businesses. In this second wave of research conducted by SDL we can see how the currency of data is treated with great value and respect by the Millennial generation but in equal measure, they are also willing to give up certain elements of data and personal information if there is something in it for them.

The notion of the fair exchange is nothing new in customer experience but the data presented below certainly highlights the need for authenticity and respect in building that all important bridge of trust between the consumer and businesses, as surveyed in Millennials.‘Your Data Trumps Big Data’ represents the need for a new approach by Marketers to obtaining and utilizing data for optimized customer experiences.

data_infographic1

Is your creative team on a wild duck hunt or the biggest loser? [infographic]

You may not want to admit it, but the reality is, landing a new client is only half the battle. This infographic from AtTask demonstrates the challenges facing your creative team as they attempt to deliver what you promised the client…
 
Infographic: Creative Teams Live in a Reality ShowThis infographic brought to you by our Infographic Channel sponsor Avalaunch Media.