Looking for a new app is like channel surfing to me. I download a half dozen in one sitting, give them each five minutes to wow me, if they don’t, then X — they’re gone. I did this last night on my quest to find an app that will organize all the thoughts I have about a book I’m trying to write. Not one of the apps I downloaded made the cut.
According to a study by Localytics, 22% of downloaded apps are only used once before being totally abandoned. These numbers include both paid and free apps (I’m assuming, since it doesn’t differentiate between the two). I would guess that the paid app retention percentage would be higher simply because we’ve plunked down cash so we want to make it work. If you look only at free apps, I would bet that 22% abandon rate would double.