Today may be Pi Day but here on the internet, we’re celebrating with cake – birthday cake for the web’s 25th. These days, Mr. Internet is getting by with the help of his friends, Mr. Smartphone and Mr. Tablet. When they work together, they’re an unbeatable force that can either make or break an online marketer.
To demonstrate the power of the pairing, we have a nifty infographic from Usablenet. We begin with a wowzer of a fact:
Every year, the number of global mobile devices and connections increases exponentially. In 2013, there were 7 billion connections – equivalent to the world’s population!
And what are people doing with all of those devices? 79% use them for browsing and shopping on websites and apps.