Marketing Pilgrim's "Infographics" Channel

Marketing Pilgrim's "Infographic" Channel is sponsored by Avalaunch Media. Avalaunch has created many of the most viewed infographics on the web and knows the intricacies of how to build a viral campaign. Avalaunch Media generates the idea, conducts the research, designs the infographic, and seeds the promotion in all the right places. Then, you sit back and watch your popularity take off. When you think Ideation, Research, Design and Promotion, think Avalaunch Media.

Twenty-Two Percent of Mobile Apps Are Only Used Once

appsnipLooking for a new app is like channel surfing to me. I download a half dozen in one sitting, give them each five minutes to wow me, if they don’t, then X — they’re gone. I did this last night on my quest to find an app that will organize all the thoughts I have about a book I’m trying to write. Not one of the apps I downloaded made the cut.

According to a study by Localytics, 22% of downloaded apps are only used once before being totally abandoned. These numbers include both paid and free apps (I’m assuming, since it doesn’t differentiate between the two). I would guess that the paid app retention percentage would be higher simply because we’ve plunked down cash so we want to make it work. If you look only at free apps, I would bet that 22% abandon rate would double.

How a single unhappy customer can destroy your online reputation

A single negative review, or unhappy tweet, might not be enough to take down a strong reputation, but if your company doesn’t both a) fix the issue and b) respond quickly enough to social media attacks, then this can easily happen.

And just in case you need a social media monitoring tool to assist you, then I know the perfect solution!  ;-)

In case you didn’t know, Marketing Pilgrim and Trackur are both owned by me. if you didn’t know that, then you probably didn’t know that 15 minutes could save you 15% on your car insurance, either! ;-)

 

Almost Half of Us Aren’t Getting Anything Done Right Now

productivity issuesIt’s the start of a long, holiday weekend. Are you still working? Or more accurately, are you still at work?

According to a poll from Red Bull, 48% of US employees agree that their productivity at work diminishes just before, or immediately following, a holiday or a planned vacation.

I conducted my own unscientific study to verify their results. I surveyed my email inbox and found that 50% of the people who usually email me on a Friday afternoon, didn’t. I can only assume that the lack of email is a direct result of people leaving work early. So yes, Red Bull and I agree.

But a holiday weekend is just one of several things that impact our productivity on a daily basis. 23% of people said they suffer from a lack of energy. 4% said that they were tired after working for only one hour.

Back-to-School Survey Shows Most Shoppers Go Mobile from Home

Yes, I’m here with another back-to-school survey. This one is from PriceGrabber and when you boil it down, it’s says the usual – parents are looking online for deals and they really like Facebook. But there’s a box on the accompanying infographic that I’d like to discuss.

Print

Let’s get a few facts straight first. PriceGrabber surveyed 1,937 US online shopping consumers for this report. Important word – online. They didn’t call people without computers to find out how they plan to back-to-school shop, so obviously this report skews high on the e-commerce side.

I’m okay with that because I think the numbers are still good. Here’s why: check out the honest answer in the lower right corner.

Will buyers use their smartphones to shop in 2013?

People Prefer to Watch Sports Videos on Tablets and Other Interesting Mobile Content Facts

battle of the mobile devices

Mobile is to today’s content marketer what the printing press was for newspaper publishers. Thanks to these handy devices it’s easier than ever to put an abundance of content into a reader’s hands both quickly and cheaply.

Sure people still sit down at their computers to watch videos and read blogs and news but mobile does two things a PC can’t do. First, it allows people to access content almost anywhere and at anytime. That means they can catch up on their reading while standing in line at the bank. Or, as they do here in Southern California, while they’re stuck in traffic.

Second, mobile allows for laid back browsing – when you’re sitting on the couch waiting for the commercials to end so you can see who is going home on Project Runway. It’s the perfect time for consuming short chunks of information.

It’s Beginning to Look a Lot Like Christmas. . . Retailers Say Mobile is In, Social Media is Out

It’s August! That means it’s time to start thinking about that most wonderful time of the year. The holiday season is a time of giving, of peace, of ledgers in the black for the first time in nine months – so very exciting.

Baynote sent its minions out into the world to find out how retailers feel about the upcoming holiday buying season and here’s what they found out.

We start with the Holiday 2012 benchmark.

baynote holiday benchmark

$579.8 billion in sales with a huge rush in the two days leading up to Christmas.

38% of Baynote’s survey respondents said they expected to see an 11-20 percent increase in sales over last year. 22% were expecting to top a 21 percent increase.

How a Super-Villain Would Spend Google’s Revenue [Infographic]

billionaireWith Comic-Con just behind us and another weekend on the horizon, I thought it would be a great time to bust out the super-villain infographic.

This hand-drawn work of comic book-style art comes to us from Customer Magnetism, a digital marketing agency in Virgina Beach. It features a seriously insidious look at how a super villain would spend the 50.2 billion dollars that Google raked in last year.

The internet giant is probably going to spend its cash on silly things like product development, data security and hiring amazing and creative programmers. What a waste! They could be spending that money on a secret submarine lair in Norway or a crew of robot butlers. And let’s not forget a pen of hammer-head shark with “lasers.” Yes. I said “lasers.”