How many online marketing tools do you use in a week? Twitter, Facebook and all the other social media sites, a bulk handler like HootSuite, a program to make graphic, the app that runs a contest, two ad networks, an SEO plugin, analytic tools like Trackur and the e-commerce platform for your store. . . I’ve already lost count.
Now get ready for this: Scott Brinker’s updated Marketing Technology Landscape Supergraphic (2014)
You don’t have to be able to read it to get the picture. It includes 947 companies in 43 categories and even that can’t be called complete because the landscape is changing on a daily basis. What’s even more amazing is how far we’ve come in only a few years. The 2011 version of this chart only had 100 companies, 2012 had 350.