Marketing Pilgrim's "Infographics" Channel

Marketing Pilgrim's "Infographic" Channel is sponsored by Avalaunch Media. Avalaunch has created many of the most viewed infographics on the web and knows the intricacies of how to build a viral campaign. Avalaunch Media generates the idea, conducts the research, designs the infographic, and seeds the promotion in all the right places. Then, you sit back and watch your popularity take off. When you think Ideation, Research, Design and Promotion, think Avalaunch Media.

Consumers Spend 15 Hours a Week on Mobile Research and Other Mobile Facts

Useablenet Mobile 1Today may be Pi Day but here on the internet, we’re celebrating with cake – birthday cake for the web’s 25th. These days, Mr. Internet is getting by with the help of his friends, Mr. Smartphone and Mr. Tablet. When they work together, they’re an unbeatable force that can either make or break an online marketer.

To demonstrate the power of the pairing, we have a nifty infographic from Usablenet. We begin with a wowzer of a fact:

Every year, the number of global mobile devices and connections increases exponentially. In 2013, there were 7 billion connections – equivalent to the world’s population!

And what are people doing with all of those devices? 79% use them for browsing and shopping on websites and apps.

The Beginner’s Guide to Timing Your Social Media Sharing

If you have your finger on the pulse of your social communities, you can ignore this post.

Seriously, just ignore it.

It will only make you want to add a comment, fuming, “this doesn’t always apply to every audience.”

Have they gone? OK, for the rest of you, below you’ll find an infographic that will give you a solid foundation from which to build you own timing for your social  media sharing. You’ll eventually get an idea of when best to post for your audience, but for now, follow these guidelines and then adapt and test. ;-)

The Best Time to Post to Social Media Networks

(courtesy Social Caffeine)

Top 12 Steps to a Better Online Reputation [infographic]

In my new book, Repped: 30 Days to a Better Online Reputation, I provide a practical guide to building, managing, and repairing your online reputation. To get you started, here are the top 12 steps you should take in online reputation management.

12 Steps to a Better Online Reputation

Thanks to the Avalaunch Media guys (one of our sponsors) for helping once again to create a fine infographic.

Is it Time to Give Your Mobile Marketing a Push? [infographic]

Responsys would like y’all to know that if you’re not using push notifications as part of your mobile marketing strategy, you’re leaving money on the table.

As much as 76% of consumers have enable push notifications on their phone and, this is the important part, marketers witness 50% higher open rates with push notifications versus email–and double the click-through rates!

Here’s further information…in case you need a push! ;-)

Mobile-Marketing-Push-Notification-Infographic

Pinterest Generates Four Times More Money Per Click than Twitter

CoxBlue Pinterest 1Pinterest can generate you four times more money per click than Twitter and 27% more than Facebook.

How’s that grab you? Before you rush off and start pinning, I’d like to remind you that your results may vary and probably will because unlike Twitter and Facebook, Pinterest has a very specific audience.

QuickSprout would like to help you succeed in this area, so they’ve put out an infographic called “How to Increase Your Pinterest Engagement by 275%.” (And that’s a very specific number.)

The graphic begins with the usual info; Pinterest is 80% women and moms are more likely to pin than the “average American.’ Proving the point that moms are anything but average!

Search Marketing Salaries Dropped 9% Last Year

The new SEMPO salary survey doesn’t hold much in the way of good news for those in the search marketing space.

According to the results, overall salaries dropped more than 9% last year. While that might set off alarm bells, you need to consider that there was a 10% increase in those joining the industry for the first time–and therefore dragging down the average salary. That said, the VP level salary is down considerably since 2007.

That’s your bad news, good news, bad news, sandwich for the day. :-)

SEMP Search Marketing Salaries 2013

Are You Tracking the Right Marketing Metrics? [Infographic]

It’s all well and good that you’re smart enough to run a balanced marketing campaign, but are you tracking the right metrics. This infographic will help you understand the difference between vanity metrics and those that actually matter.

Metrics-That-Matter-Guide11(By, via)