Marketing Pilgrim's "Infographics" Channel

Marketing Pilgrim's "Infographic" Channel is sponsored by Avalaunch Media. Avalaunch has created many of the most viewed infographics on the web and knows the intricacies of how to build a viral campaign. Avalaunch Media generates the idea, conducts the research, designs the infographic, and seeds the promotion in all the right places. Then, you sit back and watch your popularity take off. When you think Ideation, Research, Design and Promotion, think Avalaunch Media.

Google Databoard for Research Insights

Google Databoard.Jon ParksAs marketers, we live in a constant deluge of information. Data, reports, charts, studies and more. And while all of this data is intended to help us have a better understanding of the markets we serve or the topics we focus on, in reality, it is easy to get bogged down. The result: we’re awash in data. Enter the Google Databoard for Research Insights released to the public on Tuesday.

How Google Databoard Aims to Help Us Better Understand Data

The team at Think With Google created the Google Databoard for Research Insights tool to make it easier for us to understand what the research, data and reports (all from Google data) are trying to tell us. They do this by breaking it out into bite-sized chunks and turn it into graphics. (I’m resisting the urge to say they are dumbing down the data, but I’ll leave it up to you to draw your own conclusion.)

DiCaprio’s Face and Iron Man’s One-Liners Lead to Facebook Post Gold

With the weekend barreling toward us, it’s only appropriate that we take a moment to honor the Facebook efforts of this summer’s hottest movies. Social Media Management company Expion ran the numbers of the Facebook posts for eight of the top flicks then poured their results into a star-studded infographic.

Just like the films on this list, this infographic is so huge it can’t be properly displayed on this small screen so I’ve cut it into a couple of bits so we can analyze their analysis.

Social Heat Index 6.26.13 edit

Each post was ranked based on the number of Fan Actions. That’s the sum of Facebook Likes, Comments and Shares on a post.

LinkedIn Celebrates 3 Million Company Pages [Infographic]

linked in company 1LinkedIn started out as a place for career-minded individuals to network with other individuals but over the years it’s turned into the world’s biggest social network for everything business. They’ve added forums, mentor blogs, the ability to share videos and presentations. They also moved from the individual to the company with Company Pages.

According to their celebratory infographic, LinkedIn now has more than 3 million Company Pages, 500,000 of which were created in the past 12 months. Those pages represent 148 different industries and they range from think tanks to railroad companies and everything in between, beside, above and below. Dig around on LinkedIn and you can find The League of Paranormal Investigators, Inc, The Flipside Circus, and Tiny Paper Cranes – a non-profit that makes origami birds for charity.

Content and Mobile Top Cannes Lions Twitter Trends [Infographic]

cannes lions beachIf you have to spend a week at an industry conference this is the way to do it. Cannes Lions is a yearly celebration of creativity in communication. They give out awards in areas such as Mobile, Outdoor, Press and Radio and it’s so coveted by folks in the biz they call it the Oscars of Advertising.

This year, Cannes Lions received 35,765 entries from 92 countries and apparently a good time was had by most. Many of the winning entries were campaigns designed to help a cause or promote safety such as “Immortal Fans” which urges Brazilian soccer fans to become organ donors.

42 Percent of Millennial Moms Feel Overlooked by Marketers [Infographic]

One in five moms is a millennial mom, born between the years of 1978 and 1994. These young women represent the next big wave of family-oriented consumers but 42% of them say that they’re being overlooked by marketers. That means that marketers are missing out on a very influential demographic.

According to a new study by Weber Shandwick, millennial moms are more connected than the average mom. They also have a much greater tendency to share information and their opinion.

millennial moms influence

As you can see from this infographic slice, the difference between millennials and the total mom population is significant.

55% of millennial moms say their friends frequently ask them for advice versus 39% from total moms.

Twitter Leads to Double the Leads and Other Social Media Facts [Infographic]

Even though it’s hard to prove, most marketers are sure that social media is worth the time, so it’s nice to see some statistical data saying that it is so. Today, that comes from an infographic by Cox Business. They gathered the data from a variety of sources, so this is kind of third hand, but there are a few points I’d like to discuss, beginning with. . .

twitter double leads

I’m a Twitter fan and I think it’s good for business. I admit that the speed of the feed and the noise level can be a problem but good things manage to get through all the time. Of all of the social media channels, Twitter is the one I use most for discovery. I’ve found new bloggers to follow and I’ve hooked up with app developers and other marketers — it’s a good channel for me.

Infographic Shows People Are Two-Timing on Their TV Sets

Memorial Day means the start of the summer blockbuster movie season. This weekend, we’ll all be getting Fast and Furious again along with another Hangover. Next month, Superman returns to the big screen and in July the Lone Ranger rides again. But if you prefer not to fight the crowds, you can also stay home and watch some of the best movies (or the worst if that’s your thing) on your PC or mobile device.

In honor of this holiday weekend, here’s a look at how men and women stream from M-Go.

streaming steaming

What a terrible blow for TV sets all over America. They probably have no idea how often their man is cheating on them! He’s running around with that hot, stylish mobile phone while his first love sits in the living room, cold and alone just waiting to be turned on.