It’s all well and good that you’re smart enough to run a balanced marketing campaign, but are you tracking the right metrics. This infographic will help you understand the difference between vanity metrics and those that actually matter.
How many online marketing tools do you use in a week? Twitter, Facebook and all the other social media sites, a bulk handler like HootSuite, a program to make graphic, the app that runs a contest, two ad networks, an SEO plugin, analytic tools like Trackur and the e-commerce platform for your store. . . I’ve already lost count.
Now get ready for this: Scott Brinker’s updated Marketing Technology Landscape Supergraphic (2014)
You don’t have to be able to read it to get the picture. It includes 947 companies in 43 categories and even that can’t be called complete because the landscape is changing on a daily basis. What’s even more amazing is how far we’ve come in only a few years. The 2011 version of this chart only had 100 companies, 2012 had 350.
Just like ever other marketing company out there, Position2 has come out with their predictions for marketing in 2014. Seeing as they went to the effort to create an infographic, we thought we’d share them with you.
As you can see, mobile will be hot (again), content marketing is the new black, and we’re all going to sacrifice the “social” in social media in order to automate the heck out of everything.
What do you think will be the hot NEW trend for 2014. I think NFC and iBeacon could take off this year, unless we all get creeped-out by having our “browsing” habits tracked IRL.
Personally, I prefer Dean Shaw’s 2014 predictions.
David Selinger, CEO of RichRelevance says that social shopping accounts for less than 1% of the total online shopping sessions but hey, that’s still money in the bank, right? So, his company put together this lovely, holiday-themed infographic that shows how the top social shopping channels stack up.
The first thing you’ll notice when you review the panels is the inclusion of a site we don’t often talk about – Polyvore. This social site asks user to curate sets of products from a variety of online retailers. The example you see on the right is someone’s idea of a cool living room. Click on the objects and you get a detail page including the price and where to buy it. One more click and you’re on the site that sells it.
Social media marketing feels like a crap shoot sometimes. . . . (a lot of the time. . . all of the time. . ). You post short bursts of text, vids, pics and shares and hope for the best. But there’s always that hope that some day you’ll find the magic formula that makes viewers gleefully share, like and comment on everything you say.
Let’s be real – it’s always going to be a gamble, but there are things you can do to up the odds a little. Today, I have an infographic from Curlate that’s going to help you do a little better on Instagram. Don’t feel bad if you need it because they say 65% of Instagram images generate less than 10 likes.
For their Winter Holiday Shopping Survey, PriceGrabber asked 2,887 US online shopping consumers about their plans for the next few weeks. The most significant piece of data to come out of the survey is this:
69% of consumers plan to shop at the same retailers as they did last year.
When asked why, 70% said they would remain loyal to certain retailers because of good customer service.
This is significant because customer service is the one area where a smaller retailer has a chance of beating the big boys. Small retailers can’t slash prices to match Walmart. They certainly can’t price competitively and still offer free shipping. And they can’t beat the selection at Amazon. But they can go above and beyond to make sure their customers find great gifts without a lot of effort.
As a marketer, I started using infographics to drive visibility, traffic, and leads for my clients around four years ago. Yes, I was a bit late to the game, but immediately saw massive value in this type of promotion strategy and engaged with our good friends at Avalaunch to help in the creation and promotion of these graphics for my clients.
Because we were driven marketers, my colleague Ash Buckles and I were always asking, what’s the next for the infographic? Is it video infographics, interactive infographics, etc.? I’m not sure anyone really had a good answer back then and I’m not sure they do today either.
I will tell you, that we’ve seen some cool video infographics, like this one from MDGadvertising titled “A Marketer’s Guide to Pinterest” or this one from Lemonly titled “Lemon.ly’s Pop Culture Halloween Costumes of 2012”, but these are few and far between.
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