Marketing Pilgrim's "Infographics" Channel

Marketing Pilgrim's "Infographic" Channel is sponsored by Avalaunch Media. Avalaunch has created many of the most viewed infographics on the web and knows the intricacies of how to build a viral campaign. Avalaunch Media generates the idea, conducts the research, designs the infographic, and seeds the promotion in all the right places. Then, you sit back and watch your popularity take off. When you think Ideation, Research, Design and Promotion, think Avalaunch Media.

Top 12 Steps to a Better Online Reputation [infographic]

In my new book, Repped: 30 Days to a Better Online Reputation, I provide a practical guide to building, managing, and repairing your online reputation. To get you started, here are the top 12 steps you should take in online reputation management.

12 Steps to a Better Online Reputation

Thanks to the Avalaunch Media guys (one of our sponsors) for helping once again to create a fine infographic.

Is it Time to Give Your Mobile Marketing a Push? [infographic]

Responsys would like y’all to know that if you’re not using push notifications as part of your mobile marketing strategy, you’re leaving money on the table.

As much as 76% of consumers have enable push notifications on their phone and, this is the important part, marketers witness 50% higher open rates with push notifications versus email–and double the click-through rates!

Here’s further information…in case you need a push! ;-)

Mobile-Marketing-Push-Notification-Infographic

Pinterest Generates Four Times More Money Per Click than Twitter

CoxBlue Pinterest 1Pinterest can generate you four times more money per click than Twitter and 27% more than Facebook.

How’s that grab you? Before you rush off and start pinning, I’d like to remind you that your results may vary and probably will because unlike Twitter and Facebook, Pinterest has a very specific audience.

QuickSprout would like to help you succeed in this area, so they’ve put out an infographic called “How to Increase Your Pinterest Engagement by 275%.” (And that’s a very specific number.)

The graphic begins with the usual info; Pinterest is 80% women and moms are more likely to pin than the “average American.’ Proving the point that moms are anything but average!

Search Marketing Salaries Dropped 9% Last Year

The new SEMPO salary survey doesn’t hold much in the way of good news for those in the search marketing space.

According to the results, overall salaries dropped more than 9% last year. While that might set off alarm bells, you need to consider that there was a 10% increase in those joining the industry for the first time–and therefore dragging down the average salary. That said, the VP level salary is down considerably since 2007.

That’s your bad news, good news, bad news, sandwich for the day. :-)

SEMP Search Marketing Salaries 2013

Are You Tracking the Right Marketing Metrics? [Infographic]

It’s all well and good that you’re smart enough to run a balanced marketing campaign, but are you tracking the right metrics. This infographic will help you understand the difference between vanity metrics and those that actually matter.

Metrics-That-Matter-Guide11(By, via)

 

Marketing Technology Landscape Supergraphic (2014): A Dizzying Look at How Far We’ve Come

How many online marketing tools do you use in a week? Twitter, Facebook and all the other social media sites, a bulk handler like HootSuite, a program to make graphic, the app that runs a contest, two ad networks, an SEO plugin, analytic tools like Trackur and the e-commerce platform for your store. . . I’ve already lost count.

Now get ready for this: Scott Brinker’s updated Marketing Technology Landscape Supergraphic (2014)

marketing_technology_jan2014You don’t have to be able to read it to get the picture. It includes 947 companies in 43 categories and even that can’t be called complete because the landscape is changing on a daily basis. What’s even more amazing is how far we’ve come in only a few years. The 2011 version of this chart only had 100 companies, 2012 had 350.

2010 Called, It Wants Its Marketing Predictions Back

Just like ever other marketing company out there, Position2 has come out with their predictions for marketing in 2014. Seeing as they went to the effort to create an infographic, we thought we’d share them with you.

As you can see, mobile will be hot (again), content marketing is the new black, and we’re all going to sacrifice the “social” in social media in order to automate the heck out of everything.

What do you think will be the hot NEW trend for 2014. I think NFC and iBeacon could take off this year, unless we all get creeped-out by having our “browsing” habits tracked IRL.

Online Marketing 2014 Predictions

Personally, I prefer Dean Shaw’s 2014 predictions. :-P

(Via)