Mobile marketing also works in two ways; a brand sends messages to the consumer via text, banner ads, or apps and they receive messaging in the form of data from the consumer. Both are very helpful to the marketer.
65% of the participants in a new study said that the combination of the two – mobile access and data – is a game changer.
The data comes from a joint study by the Mobile Marketing Association (MMA) and Neustar, Inc. called “Marketers Guide to Mobile and Data.” In it, 85% of marketers said they believe mobile is a gateway to new markets. 80% called mobile “transformational.” Wow, that’s a lot to live up to.