Marketing Pilgrim's "Infographics" Channel

Marketing Pilgrim's "Infographic" Channel is sponsored by Avalaunch Media. Avalaunch has created many of the most viewed infographics on the web and knows the intricacies of how to build a viral campaign. Avalaunch Media generates the idea, conducts the research, designs the infographic, and seeds the promotion in all the right places. Then, you sit back and watch your popularity take off. When you think Ideation, Research, Design and Promotion, think Avalaunch Media.

Content Marketing is a Hit! [Infographic]

history of contentFrom the way we talk about content marketing, you’d think it was a new thing invented for use on the internet. But content marketing goes way back. I mean, waaaay, back. Look at this example from the History of Content Marketing Infographic.

More recent examples include a safe driving book from Michelin Tires which was published in 1900 and the free 1904 Jell-O recipe booklet which led to millions in sales for the product.

It’s an intuitive leap – if you help your customer do something better, faster or safer, they’ll think kindly of you and consider buying your product.

According to a new infographic from Demand Metric, 60% of people have been inspired to seek out a product after reading about it.

content marketing seek product

Shoppers Who Use Mobile In-Store, Spend More [Infographic]

Consumers like to use their smartphones when shopping to find more information or get a better deal. That’s not new news. I know. But every time I see a new study and / or infographic it gets me thinking and that gets me writing. Here’s what started the fire today — a new post from Google’s Think Insights.

Here’s the top half of the infographic.

google buy more

79% of smartphone owners are ‘smartphone shoppers.’ Got that. 84% use their phone while they’re shopping in-store. Got that. Now, take a look at the categories. Nearly every smartphone shopper uses their phone when shopping for appliances. Brick and mortar owners complain about showrooming, but in this case, I say it’s their own fault.

LinkedIn Celebrates 10 Years of Bringing Business People Together [Infographic]

membership on Linked inLinkedIn is celebrating its 10th Anniversary this week, so I thought I’d join the party and give you my thoughts on what their success means to you, the marketer.

To begin with, if you’re ever feeling discouraged about your company’s growth, spend a few minutes flipping through “A Brief History of LinkedIn” on Slideshare. The creator was kind enough to share snapshots of start-up meeting notes, original site designs and early comments from the first users.

This is blurry, but I think it’s worth noting, so bear with. . .

Right off the bat, users found some pretty big flaws in the site design and concept.

linkedin comments

 

Shoppers Still Lean Toward Flowers for Mother’s Day [Infographic]

Mother’s Day accounts for one-fourth of the floral purchases made for holidays. According to the Society of American Florists, more than a third (38%) of adults (43% of men; 34% of women) bought flowers or plants as gifts for Mother’s Day 2012. PriceGrabber says this trend will hold true as 40% of consumers plan to buy flowers to honor mom.

Must be scary for florists, knowing that so much of your income depends on such a short window.

PriceGrabber put together this lovely infographic to show us how Mother’s Day is likely to go in 2013:

Print

Most consumers are looking to spend under $100 on mom and I’ll try not to take that as a measure of worth.

Everywhere TV Means More Opportunities for Advertisers

tv everywhere

Last night I watched TV. I watched the Project Runway season finale live on my television. I watched The Rachel Zoe Project which I had previously recorded on my DVR. Later, I watched an old episode of a TV show on my computer through YouTube and I rounded out the night rewatching last week’s Vegas episode on my iPad using the CBS app.

That’s what they call Everywhere TV or UbiquiTV (ubiquity; presence everywhere or in many places especially simultaneously.)

The lines between TV and digital content are getting blurred. You can now watch original “TV” programs on Netflix in addition to reruns of old favorites. Even Amazon recently got into the “TV” production biz with their new pilot program.

Who Will Claim the Throne in the Game of Local Commerce? (Infographic)

throne of commerceI spend a good portion of my day writing about either TV or online marketing. Sometimes those two passions collide. Like today, when I opened my email to find this wild infographic from Matt at 8coupons: Game of Local Commerce 2013.

8coupons is (according to Matt),  “the largest consumer hub and b2b platform for local deals with hundreds of content and distribution partners.” Pop in your zip code and you’ll see a neatly composed list of everything from all the major daily deal sites, flash deal sites and  sites that specialize in local coupons such as Restaurant.com.

B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic]

social media benchmark infographicIf all of the business to business marketers could come up to the front of the room please? Now, could you raise your hand if you think Twitter is the number one social platform for business?

Hmm…wow, B2B Marketing is right. 85% of you chose Twitter as your number one social platform. LinkedIn? A close second with 82%. YouTube and Facebook? 77% and 71%. Finally, Google+? (Quick count) Yep, 36%. That’s actually higher than I expected so go Google.

The numbers come from the Social Media Benchmarking Report summary and infographic produced by B2B Marketing in association with Circle Research.  Unfortunately, I can’t see the full results or the data on how many people they polled so I’m going by the data they presented on their site which includes this: