From the way we talk about content marketing, you’d think it was a new thing invented for use on the internet. But content marketing goes way back. I mean, waaaay, back. Look at this example from the History of Content Marketing Infographic.
More recent examples include a safe driving book from Michelin Tires which was published in 1900 and the free 1904 Jell-O recipe booklet which led to millions in sales for the product.
It’s an intuitive leap – if you help your customer do something better, faster or safer, they’ll think kindly of you and consider buying your product.
According to a new infographic from Demand Metric, 60% of people have been inspired to seek out a product after reading about it.