As a marketer, I started using infographics to drive visibility, traffic, and leads for my clients around four years ago. Yes, I was a bit late to the game, but immediately saw massive value in this type of promotion strategy and engaged with our good friends at Avalaunch to help in the creation and promotion of these graphics for my clients.
Because we were driven marketers, my colleague Ash Buckles and I were always asking, what’s the next for the infographic? Is it video infographics, interactive infographics, etc.? I’m not sure anyone really had a good answer back then and I’m not sure they do today either.
I will tell you, that we’ve seen some cool video infographics, like this one from MDGadvertising titled “A Marketer’s Guide to Pinterest” or this one from Lemonly titled “Lemon.ly’s Pop Culture Halloween Costumes of 2012”, but these are few and far between.