Marketing Pilgrim's "Infographics" Channel

Marketing Pilgrim's "Infographic" Channel is sponsored by Avalaunch Media. Avalaunch has created many of the most viewed infographics on the web and knows the intricacies of how to build a viral campaign. Avalaunch Media generates the idea, conducts the research, designs the infographic, and seeds the promotion in all the right places. Then, you sit back and watch your popularity take off. When you think Ideation, Research, Design and Promotion, think Avalaunch Media.

Is Parallax Scrolling The Future of Infographics?

As a marketer, I started using infographics to drive visibility, traffic, and leads for my clients around four years ago. Yes, I was a bit late to the game, but immediately saw massive value in this type of promotion strategy and engaged with our good friends at Avalaunch to help in the creation and promotion of these graphics for my clients.

Because we were driven marketers, my colleague Ash Buckles and I were always asking, what’s the next for the infographic? Is it video infographics, interactive infographics, etc.? I’m not sure anyone really had a good answer back then and I’m not sure they do today either.

I will tell you, that we’ve seen some cool video infographics, like this one from MDGadvertising titled “A Marketer’s Guide to Pinterest” or this one from Lemonly titled “Lemon.ly’s Pop Culture Halloween Costumes of 2012”, but these are few and far between.

Majority of Marketers Call Mobile Plus Data a ‘Game Changer’

mobile transforms bizA mobile phone works two ways; it both sends and receives messages of all kinds. Both are helpful to the consumer.

Mobile marketing also works in two ways; a brand sends messages to the consumer via text, banner ads, or apps and they receive messaging in the form of data from the consumer. Both are very helpful to the marketer.

65% of the participants in a new study said that the combination of the two – mobile access and data – is a game changer.

The data comes from a joint study by the Mobile Marketing Association (MMA) and Neustar, Inc. called “Marketers Guide to Mobile and Data.” In it, 85% of marketers said they believe mobile is a gateway to new markets. 80% called mobile “transformational.” Wow, that’s a lot to live up to.

38 Percent of Search Engine Users Are Overwhelmed by the Results [Infographic]

Every day I give thanks to the people who invented and perfected the search engine. No exaggeration, Google search has changed the way I move through my day. I use it to find news to write about. I use it to find a place to buy lunch. I use it to save money at the grocery store. I just used it a second ago to find a recipe for dinner. Almost every move I make in a day, begins or ends with a search. I’m not sure if that’s a good thing, bad thing, or horribly obsessive thing – but it’s true.

According to Levelwing, 91% of online adults use a search engine and they almost always find what they’re looking for.

search engine experience

8 Things You Don’t Want In Your Infographic

stopCongratulations! You’ve embarked on a journey to create an infographic for the sake of building something informative and insightful to readers! What’s that? No. Ah…well please give this a read before proceeding.

Coming up with content for your infographic can be tough, but if you need some help there’s some insight you can glean from this post from Jey Pandian. Once you have the content and focus down, then it’s a matter of fine tuning a few things (or scraping):

1. Clip art

Twitter Can’t Touch This: Stop! TV Commercial Time!

Commercial TimeThe new fall TV season is underway and that means a whole new selection of official accounts, fan accounts and hashtags (#TCDFW). Actors will be Tweeting for fun and under studio mandates. Producers and writers will keep fans guessing and if anyone wants to count, we’ll probably see more LIVE Tweeting events than ever before.

I’ll go out on a thin antenna here and say that the 2013-2014 TV season will be the most Twitter-ific season ever.

So here’s a fun fact from Nielsen: 70% of all TV Tweets are sent out during program time.

Think about that. It’s counter-intuitive. If I’m really into a show, I want to keep my eyes on the screen. Then, when the show breaks for commercial, I whip out my phone and post my thoughts.

Twenty-Two Percent of Mobile Apps Are Only Used Once

appsnipLooking for a new app is like channel surfing to me. I download a half dozen in one sitting, give them each five minutes to wow me, if they don’t, then X — they’re gone. I did this last night on my quest to find an app that will organize all the thoughts I have about a book I’m trying to write. Not one of the apps I downloaded made the cut.

According to a study by Localytics, 22% of downloaded apps are only used once before being totally abandoned. These numbers include both paid and free apps (I’m assuming, since it doesn’t differentiate between the two). I would guess that the paid app retention percentage would be higher simply because we’ve plunked down cash so we want to make it work. If you look only at free apps, I would bet that 22% abandon rate would double.

How a single unhappy customer can destroy your online reputation

A single negative review, or unhappy tweet, might not be enough to take down a strong reputation, but if your company doesn’t both a) fix the issue and b) respond quickly enough to social media attacks, then this can easily happen.

And just in case you need a social media monitoring tool to assist you, then I know the perfect solution!  ;-)

In case you didn’t know, Marketing Pilgrim and Trackur are both owned by me. if you didn’t know that, then you probably didn’t know that 15 minutes could save you 15% on your car insurance, either! ;-)