Marketing Pilgrim's "Infographics" Channel

Marketing Pilgrim's "Infographic" Channel is sponsored by Avalaunch Media. Avalaunch has created many of the most viewed infographics on the web and knows the intricacies of how to build a viral campaign. Avalaunch Media generates the idea, conducts the research, designs the infographic, and seeds the promotion in all the right places. Then, you sit back and watch your popularity take off. When you think Ideation, Research, Design and Promotion, think Avalaunch Media.

Back-to-School Survey Shows Most Shoppers Go Mobile from Home

Yes, I’m here with another back-to-school survey. This one is from PriceGrabber and when you boil it down, it’s says the usual – parents are looking online for deals and they really like Facebook. But there’s a box on the accompanying infographic that I’d like to discuss.

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Let’s get a few facts straight first. PriceGrabber surveyed 1,937 US online shopping consumers for this report. Important word – online. They didn’t call people without computers to find out how they plan to back-to-school shop, so obviously this report skews high on the e-commerce side.

I’m okay with that because I think the numbers are still good. Here’s why: check out the honest answer in the lower right corner.

Will buyers use their smartphones to shop in 2013?

People Prefer to Watch Sports Videos on Tablets and Other Interesting Mobile Content Facts

battle of the mobile devices

Mobile is to today’s content marketer what the printing press was for newspaper publishers. Thanks to these handy devices it’s easier than ever to put an abundance of content into a reader’s hands both quickly and cheaply.

Sure people still sit down at their computers to watch videos and read blogs and news but mobile does two things a PC can’t do. First, it allows people to access content almost anywhere and at anytime. That means they can catch up on their reading while standing in line at the bank. Or, as they do here in Southern California, while they’re stuck in traffic.

Second, mobile allows for laid back browsing – when you’re sitting on the couch waiting for the commercials to end so you can see who is going home on Project Runway. It’s the perfect time for consuming short chunks of information.

It’s Beginning to Look a Lot Like Christmas. . . Retailers Say Mobile is In, Social Media is Out

It’s August! That means it’s time to start thinking about that most wonderful time of the year. The holiday season is a time of giving, of peace, of ledgers in the black for the first time in nine months – so very exciting.

Baynote sent its minions out into the world to find out how retailers feel about the upcoming holiday buying season and here’s what they found out.

We start with the Holiday 2012 benchmark.

baynote holiday benchmark

$579.8 billion in sales with a huge rush in the two days leading up to Christmas.

38% of Baynote’s survey respondents said they expected to see an 11-20 percent increase in sales over last year. 22% were expecting to top a 21 percent increase.

How a Super-Villain Would Spend Google’s Revenue [Infographic]

billionaireWith Comic-Con just behind us and another weekend on the horizon, I thought it would be a great time to bust out the super-villain infographic.

This hand-drawn work of comic book-style art comes to us from Customer Magnetism, a digital marketing agency in Virgina Beach. It features a seriously insidious look at how a super villain would spend the 50.2 billion dollars that Google raked in last year.

The internet giant is probably going to spend its cash on silly things like product development, data security and hiring amazing and creative programmers. What a waste! They could be spending that money on a secret submarine lair in Norway or a crew of robot butlers. And let’s not forget a pen of hammer-head shark with “lasers.” Yes. I said “lasers.”

Google Databoard for Research Insights

Google Databoard.Jon ParksAs marketers, we live in a constant deluge of information. Data, reports, charts, studies and more. And while all of this data is intended to help us have a better understanding of the markets we serve or the topics we focus on, in reality, it is easy to get bogged down. The result: we’re awash in data. Enter the Google Databoard for Research Insights released to the public on Tuesday.

How Google Databoard Aims to Help Us Better Understand Data

The team at Think With Google created the Google Databoard for Research Insights tool to make it easier for us to understand what the research, data and reports (all from Google data) are trying to tell us. They do this by breaking it out into bite-sized chunks and turn it into graphics. (I’m resisting the urge to say they are dumbing down the data, but I’ll leave it up to you to draw your own conclusion.)

DiCaprio’s Face and Iron Man’s One-Liners Lead to Facebook Post Gold

With the weekend barreling toward us, it’s only appropriate that we take a moment to honor the Facebook efforts of this summer’s hottest movies. Social Media Management company Expion ran the numbers of the Facebook posts for eight of the top flicks then poured their results into a star-studded infographic.

Just like the films on this list, this infographic is so huge it can’t be properly displayed on this small screen so I’ve cut it into a couple of bits so we can analyze their analysis.

Social Heat Index 6.26.13 edit

Each post was ranked based on the number of Fan Actions. That’s the sum of Facebook Likes, Comments and Shares on a post.

LinkedIn Celebrates 3 Million Company Pages [Infographic]

linked in company 1LinkedIn started out as a place for career-minded individuals to network with other individuals but over the years it’s turned into the world’s biggest social network for everything business. They’ve added forums, mentor blogs, the ability to share videos and presentations. They also moved from the individual to the company with Company Pages.

According to their celebratory infographic, LinkedIn now has more than 3 million Company Pages, 500,000 of which were created in the past 12 months. Those pages represent 148 different industries and they range from think tanks to railroad companies and everything in between, beside, above and below. Dig around on LinkedIn and you can find The League of Paranormal Investigators, Inc, The Flipside Circus, and Tiny Paper Cranes – a non-profit that makes origami birds for charity.