One in five moms is a millennial mom, born between the years of 1978 and 1994. These young women represent the next big wave of family-oriented consumers but 42% of them say that they’re being overlooked by marketers. That means that marketers are missing out on a very influential demographic.
According to a new study by Weber Shandwick, millennial moms are more connected than the average mom. They also have a much greater tendency to share information and their opinion.
As you can see from this infographic slice, the difference between millennials and the total mom population is significant.
55% of millennial moms say their friends frequently ask them for advice versus 39% from total moms.