Marketing Pilgrim's "Infographics" Channel

Marketing Pilgrim's "Infographic" Channel is sponsored by Avalaunch Media. Avalaunch has created many of the most viewed infographics on the web and knows the intricacies of how to build a viral campaign. Avalaunch Media generates the idea, conducts the research, designs the infographic, and seeds the promotion in all the right places. Then, you sit back and watch your popularity take off. When you think Ideation, Research, Design and Promotion, think Avalaunch Media.

Overwhelming Portion of Holiday Shoppers Will Start on One Device and Finish on Another

For several years now, we’ve been hearing about the impact of mobile on holiday shopping. But here’s a fact I’ve never heard before.

85% of shoppers will shop for a gift by starting on one device and finishing on another.

The information comes from the Adweek Google 2012 Digital Holidays survey and it’s all about the birth of the multi-screen holiday shopping season. Take a look at this slice from their delightful infographic:

Crazy stuff. And what’s funny is, I actually do these things but didn’t really think about it. I email myself from my iPad all the time. I did this just yesterday after I found a cool gift idea for my husband. Emailing is an inelegant solution to the problem but it works. A better solution is a direct connection between the tablet (or smartphone) and the computer. For example, I also used the Amazon app on my iPad to add items to my Wish List which my husband will later access from his computer.

SoLoMo Infograph Shows Impact of Mobile and Social on Locale

If you own a small, brick and mortar or service business, you need to know about SoLoMo. Don’t worry, it’s not illegal, it’s not even really a secret, it’s just a cool acronym that combines three of the hottest trends in marketing – SOcial, LOcal, and MObile.

Last week, Frank asked the question, “Is Doing Mobile a No-Brainer for Your Company?” Well, of course it is. Everyone has to have mobile. . . because . . . look!

Gotta have a piece of that, right? But check out this block from the new Monetate infograph titled “Retailer’s Guide to SoLoMo.”

Ouch. That’s a lot of thought for only a 1% conversion. Maybe mobile isn’t the yellow brick road after all. But wait, before you fire your developer, take a look at this;

[Infographic] A History of Social Media

Our friends over at Copyblogger have completed an ambitious undertaking and put together a history of social media for us all to enjoy and even possibly debate (imagine that these days, huh?).

The infographic starts WAY back in 1971 and winds its way through the early years of the social web and up to today’s latest entries that include Google+ and Pinterest.

What might this look like even just a year from now? Will something like Pheed make the cut? Will there be other entries? Will there be challengers to the Big Two of Facebook and Twitter?

Well, this isn’t about the future, it’s about the history so here you go.

LinkedIn Study Says Emotions Up Engagement on Both Personal and Professional Networks

It should come as no surprise that people visit Facebook and LinkedIn for entirely different reasons. They’re both social networks, but one is aimed at the personal side of life (family, friends, hobbies), while the other deals with the professional side (networking, jobs, business advice.)

Still, LinkedIn decided to conduct a survey to study this situation and they call it The Mindset Divide. The answers came from 6,000 social networkers across 12 countries, which sounds like a decent sampling to me.

Here’s a slice from their infograph detailing the main thrust of the study:

No big surprise here, but they went through the trouble to make this lovely graphic, so we’re going to share it. Now look at what motivates people on each network:

INFOGRAPHIC: The Evolution of Mobile Phones As Marketing Tools

From the early brick phones to the tricked out touch screen cell phones of today, mobile communication has evolved into a marketing tool unlike any other. Texting, QR codes, and email are all items we looked at when putting together this image based timeline of the evolution of mobile marketing.

Check out the full infographic now!

Website Traffic From Smartphones Up 100 Percent in One Year

If you still haven’t optimized your ecommerce site for mobile, get a load of this slice from a new infographic from Monetate.

The numbers represent only a small portion of web traffic, true, but look at the growth. Smartphone traffic related to ecommerce has doubled in only a few months. And according to “The Battle for Smartphone Supremacy” traffic from mobile has increased 103% over last year.

Android still has the biggest market share with the most accessible products at a lower price point, but iPhone users are the ones using their phones to shop more often. Monetate estimates the average order value for iPhone users to be $97.49 which is right in line with the numbers from Apple desktop shoppers.

Vanity, Thy Name is Social Media [Infographic]

See the guy in the photo? He’s a French model. That’s what his social media profile says, so it must be true.

State Farm insurance would like to caution you that not everything you read on the internet is true and Intel UK has an infographic to back that up.

They conducted a survey where they asked folks to come clean about their little, white social media lies.

46% of women admitted to only posting flattering pictures of themselves, while more men (19% vs 12%) said they tried to make themselves look more intelligent or more fun while social networking.

The reason for the lies? The majority said it was to impress other people. 51% of women and 40% of men did it to find love or friendship and slightly less did it to cover up their own insecurities.