In a move that some (especially marketers) might find as detrimental to the future financial success of Pinterest, the popular image sharing site has decided to follow Twitter’s lead and allow users to opt out of being tracked by the site.
How far Pinterest goes to promote this fact remains to be seen since it was given one sentence at the very end of a post from Friday of last week announcing other updates to the service which include a new edit button.
The New York Times reported about the do not track element telling us
In Silicon Valley there are hundreds of companies that track people’s habits with the hopes of offering more intrusive advertising. There are, in comparison, very few Valley start-ups that give people the opportunity to opt out of that tracking.