If you run a website for children or sell products aimed at kids, your job just got a whole lot tougher. This past Monday, the updated Children’s Online Privacy Protection Act (COPPA) rules went into effect and ignoring the rules could cost you up to $16,000 per violation.
The biggest change is in what constitutes personal information. In the past, you only needed a parent’s permission to collect emails and addresses for kids under 13. Now, photos, audio and video uploads are also included in the rule as well as geo-location information.
That means if you run a website where kids upload photos or videos of themselves for fun or for a contest, you must get verifiable permission from a parent. You can do this in a number of ways: