The Australian competition watchdog dropped a bomb this week on the online search marketing industry. The ACCC (Australian Competition & Consumer Commission) has filed an action against Google – a world first – alleging that Google have broken Trade Practice laws by using the names of certain businesses in unrelated sponsored advertisements – directing searchers who click on a particular business name to their competition.
The case specifically revolves around a local car dealer who was allegedly targeted by a large classified website the The Trading Post. The Trading Post site listed sponsored links directly naming a smaller local car dealer. …fairly straight forward.