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The Next Hot Marketing Ploy? Find a Way to Get Sued!

Forget search marketing, viral marketing or even social marketing, there’s a faster way to get your company in the spotlight – get sued by a bigger company.

Don’t believe me? Take a look at all the publicity that social network Imeem is now getting, thanks to a law suit slapped on them by Warner Music.

The suit, filed Tuesday in the U.S. District Court for the Central District of California, claims that “Imeem is no innocent infringer. It invites Imeem’s millions of users to flock to its website to copy, adapt, distribute and perform unlicensed sound recordings and music videos.” A statement from Imeem was not yet available.

Yahoo Sued for Misleading Stock Owners Over Panama Launch

The law firm Lerach Coughlin has issued a press release seeking additional Yahoo share holders to join them in a class action law suit claiming the search engine misled stake holders.

The bulk of the complaint surrounds allegations that Yahoo’s ad platform has caused it to lose market share, undermining revenue.

The complaint alleges that Yahoo!’s stock rose precipitously on defendants’ positive statements concerning Yahoo!’s sales growth, record reported revenues and earnings and strong business fundamentals, which defendants stated would provide further stability and growth, reaching a Class Period high of over $43 per share on January 6, 2006. However, concealed from investors was the fact that due to operational deficiencies in its ad technology, Yahoo! was rapidly losing market share to Google and other search engines and Web destinations that would significantly undermine its revenues, earnings and value.

Belgian Newspapers Wake-up to Reality, Allow Return to Google’s Index

It only took the Belgian newspaper industry 8 months to figure out that blocking Google from their content, is a pretty dumb move.

While the courts haven’t yet decided on whether they want back in to Google News, they are graciously allowing Google to index their newer content and send them visitors. How kind of them. ;-)

Google Decides to Fight Back Hard Against Viacom

Google has filed an answer to Viacom’s copyright lawsuit and according to Rob Hof’s summary, the search engine is not taking any chances with its defense.

First up, Google contends Viacom’s suit goes against the principles of the Digital Millennium Copyright Act (DMCA).

“By seeking to make carriers and hosting providers liable for Internet communications, Viacom’s complaint threatens the way hundreds of millions of people legitimately exchange information, news, entertainment, and political and artistic expression.”

If that doesn’t work, Google’s next defense is the Safe Harbor provision…

“We actually got well above and beyond what the law tells us to do,” such as marking copyrighted files that have been taken down once, so they’re immediately taken down the next time they’re uploaded, and a 10-minute limit on uploaded videos, which prevents full TV episodes from even getting posted. Parent Sues Google for Patent Infringement

According to eWeek, iLOR, LLC – the parent company of social search company PreFound – is suing Google for infringement of a newly granted patent.

The patent describes a method for adding user selectable functions to a hyperlink, and was only issued on April 17th.

Here’s a description of the patent…

Can Blogosphere Force Amazon to Withdraw Alexaholic Lawsuit?

Amazon CEO Jeff Bezos has been caught saying one thing and doing another. According to ZDNet, while Bezos was chatting at the Web 2.0 conference and promoting his company’s S3 hosting service to the crowd, he was quietly suing the pants off of Alexaholic.

Quietly that is, until host Tim O’Reilly put Bezos on the spot.

O’Reilly asked Bezos point blank about the whole Alexa versus Alexaholic…Bezos seemed to be caught completely off guard by this question and tried to explain Alexa’s stand with that age old “intellectual property” and “trademark” line. It was clear that all O’Reilly wanted to see was a shift in Alexa’s policies, to be more open with the Web 2.0 community, and to hopefully foster an amicable solution for a service that he really liked and respected. That being Statsaholic. 

Judge Won’t Dismiss Google Trademark Lawsuit

Despite winning many other trademark lawsuits, Google is finding it tough going in their battle with American Blind & Wallpaper.

A US judge has refused Google’s recent request to dismiss the case.

In making his decision to allow the case to move forward, U.S. District Court Judge Jeremy Fogel ruled the public has an interest in whether AdWords, the company’s popular pay-per-click advertising system, violates U.S. trademark law.

It wasn’t a complete loss for Google as they still have a motion for sanctions before another judge.

“Judge Fogel rightfully concluded that they did not prove that two of their marks are protectable, and we are confident that they will be unable to prove their remaining claims at trial,” Michael Kwun, Google’s litigation counsel said in a statement.