The report title is almost as long as the report. It’s called “Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers.” Note the word “proposed.” This report doesn’t establish any new laws, but they are rather firm in their “suggestions.”
Think of it as a parent who “suggests” that a teen be home at a reasonable hour. They might look the other way if the teen come in after midnight once or twice, but if it becomes a habit . . .
Here’s FTC Chairman Jon Leibowitz in the parent role;