Let me put on my swami hat and guess what’s in your mailbox. . . . bills. . . . circulars. . . direct mail offers from local businesses. . . and a couple of you got a card from your mom. (You never call anymore.)
Even though most of us prefer email to physical mail, 81% of local businesses are still using direct mail as a way to reach customers.
Funny thing is, according to The 2014 Brandmuscle State of Local Marketing Report even though more local businesses use direct mail, they’re more satisfied with the results they get from email.