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Cingular and Apple Dropped the SEO Ball with iPhone

There is a reason that smaller agile companies and entrepreneurs will always have a place on the web. Big corporations just don’t get it sometimes.

Take for example Apple’s iPhone launch. Both Cingular and Apple where in the perfect position to dominate the free market for the product. After all, they are the source and in the end, it all comes from them. So how is it that when I search Google for iPhone, Cingular is not anywhere on the first page and the only place you find Apple is in the sponsored results?

In fact, let’s look at the site searches on Cingular.com and Apple.com for iPhone. There is not a single page on either site that is optimized for the iPhone.

Community Driven Yahoo Local Database

Maintaining a national online local database is a daunting task. Errors are very common in local search results. In an effort to clean up their data, Yahoo is promoting user editing of local business listings.

From the Yahoo Local Blog:

It’s time to announce a new feature on Yahoo! Local which empowers you to add your favorite new local business, alert others when an old favorite has closed, and add or change business info quickly. Now you can truly be our eyes and ears in your community!

When a new business is submitted, they promise to have it live within 24 hours. With business listings that are already live, they are testing requested changes by giving future users a pop up and asking them if the requested changes are correct.

Google & China Mobile Launch Mobile Search Service

The world’s largest mobile telecommunications carrier and the world’s most popular search engine have tied the knot and announced their offspring will be named Monternet….ooh, isn’t he cute.

From the official announcement…

Google will provide its world class search engine technology to China Mobile to enable “mobile search” on China Mobile’s Monternet WAP portal, and China Mobile users will be able to easily search Monternet and its vast content, including sports and entertainment news, ringtones, games, images, videos and novels. Users will be able to access the service via a search box or search link on Monternet’s homepage, or through a dedicated mobile search homepage on Monternet. The first-phase service has been partially put into trial operation in December, 2006 and will be launched broadly in the early part of 2007.

Outlook for Mobile Marketing: Billions or bupkis?

Today eMarketer Daily compiled conflicting reports on the future of mobile marketing. According to “Mobile Entertainment’s Potential Sharply Debated” by John du Pre Gauntt (free & live on a limited basis), the predictions for mobile revenues vary wildly:

In November 2006, Juniper Research forecast that total revenues for wireless providers from mobile entertainment in the mobile music, video, TV, gambling, gaming and adult categories would exceed $77 billion by 2011.

One month later, Informa Telecoms & Media followed with a mobile entertainment forecast that stated the total market in 2011 would be $38.1 billion.

eMarketer attributes the $40 billion difference to “wildcards” such as WiFi in the US and international wireless markets, especially China and India which are set to grow exponentially in the immediate future.

Google Acquires Swiss Internet Mapping Company

Not all Google acquisitions have a $1.65B price tag – in fact very few do. Google has gone back to snapping-up small interesting technology companies, with the acquisition of Endoxon, an internet mapping solutions company (actually, they only acquired 3 of the company’s 6 business units).

The Endoxon team has demonstrated passion and innovation in online mapping and has developed compelling technology that will enhance our Google geo products worldwide. We’re also excited about having a dedicated team in Europe that can bring a distinctively European focus to our Maps products in those markets.

It must be hard for a small company to resist the lure of being part of Google, yet allowed to continue operating in Europe. Google’s becoming the new internet incubator!

MySpace and Cingular Launch MySpace Mobile

Thanks to a deal between Cingular and MySpace, you’ll never have to worry about what each of your thousands of friends are doing, while you’re away from your computer. Mashable is reporting that MySpace Mobile is going live today.

…allowing Cingular subscribers to add photos, blog posts and comments to their MySpace pages for $2.99/month. You’ll also be able to send and receive your MySpace mail. The mobile version will be more lightweight, they say – it won’t have many graphics, banner ads or access to MySpace Video.

The service is java based and will work on 30 phones at launch. You can read the full press release here.

First Apple’s iPhone, Next Google’s GPhone

France Telecom’s mobile phone unit, Orange, reportedly sent executives to the Googleplex to discuss a potential partnership. The discussions could lead to Google’s search technology powering a new “Google phone”, which would make using cell phones as easy as the world’s most popular search engine.

Their plans centre on a branded Google phone…it might have a screen similar to a video iPod. But it would have built-in Google software which would dramatically improve on the slow and cumbersome experience of surfing the web from a mobile handset.

If you think you don’t need a Gphone, you may want to consider the features a Google-powered phone will bring…

Among the potential benefits are location-based searches: aware of your handset’s geographical position, Google could offer a tailored list of local cinemas, restaurants and other amenities, and maps and images from Google Earth.