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Microsoft to Provide Mobile Search Ads to Sprint

ClickZ reports Sprint has joined forces with Microsoft to display pay-per-call ads and search on its phones.

The deal will make Microsoft’s fledgling Windows Live Search for mobile product available to Sprint wireless users…Sprint users will be able to use the Windows Live Search technology to perform local area searches, according to the companies.

Ingenio is reportedly the provider of the pay-per-call infrastructure.

Local Internet Ad Spending to Double by 2010

The Kelsey Group has released its annual prediction on the global increase in local search and online classifieds spending.

According to ClickZ

The forecast asserts the local search segment will grow from $3.4 billion in 2005 to $13 billion in 2010, with online classifieds growing from $12.3 billion to $18.1 billion. Overall local search and online classified spending will grow from $15.7 billion in 2005 to twice that, or $31.1 billion, in 2010.

It makes a lot of sense. As more and more small business discover the value of online advertising, they’ll also want solutions that are tailored to their local audience.

Google Launches New Version of Mobile Gmail

Google’s hoping to encourage more people to access their Gmail account via their cell phone, with the launch of a new downloadable Java application.

The new software will work on any of the 300+ Java-enabled cell phones in the United States and promises to offer a better interface and easier access.

CNET reports

In addition to being faster, Gmail for Mobile Devices maintains Gmail functions like threading and search, and adds mobile-specific functionality such as the ability to press a button to make a call to someone who sent an e-mail. People can also view attachments, such as photos, in an optimized full-screen format.

You can see the full list of compatible phones here. To download, point your phone’s browser to http://gmail.com/app

JumpTap Announces Three New Partnerships

New press release from mobile search technology provider JumpTap. They’ve announced deals with Autodesk, SuperPages.com and WhitePages.com.

Here’s the details of each partnership…

JumpTap will offer mobile operators Autodesk’s LocationLogic geoservices platform to deliver maps and directions as a standalone experience or integrated with JumpTap’s local search results.

By integrating results from SuperPages.com, JumpTap’s mobile search now allows users to look for specific category or business names, based on a user- defined ZIP code, city or address.

In addition, JumpTap is integrating white page listings from WhitePages.com, allowing users to search for people by last name, with or without the person’s first name.

JumpTap Gets $22M to Push Mobile Search Offering

Mobile search provider, JumpTap, just received $22 million in Series C funding, led by Valhalla Partners.

“JumpTap is a very exciting company with a brilliant product offering for wireless carriers and advertisers. They have an exceptionally qualified management team who has established carrier relationships and a broad pipeline of additional mobile carrier deals in North America and Europe,” said Arthur J. Marks, general partner at Valhalla Partners and former board member of Advertising.com.