Looking for a place to eat lunch or a hotel in a new city? If you’re like most people, your first stop will be Google. But after that it gets interesting.
Yext, a company that helps you keep your online business profiles up-to-date, conducted a survey and here’s what they found:
16.6% of people still turn to the Yellow Pages (virtually) and local directories. I’m actually surprised by that because I don’t find those options to be very limiting.
The real surprise is the third line – 12.4% of people said they turn to Facebook.
I wish I could go back and ask those people to be more specific. I turn to Facebook to find coupons and event information on local franchises. But these are places I visit often and I follow on Facebook. I wouldn’t even think about going there to randomly look for a place to eat or shop.