According to a 2012 study by Yext, $10.3 billion in annual offline sales are potentially lost from missing or incorrect information online.
In my own travels I’ve seen profiles with old addresses, wrong phone numbers and dozens of mentions with the wrong hours. If your Google listing says you’re open until 5 on Sunday and I come at 4 and you’re closed, I’m not coming back.
The upside of the internet is that information spreads quickly. The downside of the internet is that information spreads quickly. If you move to a new location, updating every company mention on the web is impossible. But now, thanks to Yahoo, you can make a dent in the bad data.