In cosmetic surgery, if you don’t want to do a complete overhaul or aren’t terribly confident that doing everything at once is the best idea there is an option to a partial ‘insert procedure here’. Now, for the record, I had to Google this while concept since cosmetic surgery is not my thing and at this point for me the only viable option is a trade-in but I am not sure that is possible.
Now take this concept to the Internet space. Its common for companies to do things in a more piecemeal fashion to help manage the changes to a product or service. This is what Google has decided to do with its traditionally horrific Local product.