It’s about maps. Maps and the ability to get around while out and about are one of the most critical functions of any mobile device. Until now the backend of Apple’s maps function was Google Maps. With the introduction of iOS 6 in the near future that will end. According to 9 to 5 Mac
According to trusted sources, Apple has an incredible headline feature in development for iOS 6: a completely in-house maps application. Apple will drop the Google Maps program running on iOS since 2007 in favor for a new Maps app with an Apple backend. The application design is said to be fairly similar to the current Google Maps program on the iPhone, iPad, and iPod touch, but it is described as a much cleaner, faster, and more reliable experience.