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Police Down Under Warn Against Using Apple Maps

I thought this ‘issue’ had gone away especially since many in the US report that their Apple Maps experience has been more than just fine but apparently there are still some worms in the maps that are Apple’s.

Normally I wouldn’t even bother with reports of bad Apple Maps directions at this point. The furor has died down and people either accept their maps or are using the Google Maps web version for mobile (which many see as a major step down from the native app).

But when you have a police department issue a warning against using Apple Maps based on the need to rescue several people as a result of being misled, well, you gotta share that, right?

MacRumors reports

Google Adds New View to Local Searches On iPad

Even though Google’s local ecosystem is a train wreck for businesses themselves that isn’t stopping Google from promoting local results in new ways for iPad users.

Users will now be able to see what Google is calling a ‘horizontal carousel’ so a user can see several results and review data and then see more by swiping. Here is a picture of the new offering followed by what happens when you click on a results box.

Clicking on a result shows this

Apple Maps Manager Given Directions to the Exit Door

I am not a big fan of reporting on when someone has been fired. I have been in that position before but no one reported about it (until just now actually, so there).

The reason a firing at Apple is getting attention is because it was of the person who was ultimately held responsible for the Great Apple Maps Mishap of 2012. You remember it right? Apple users around the world were directed to slam their cars into brick walls and famous landmarks were reduced to wavy images that led some iPhone 5 users to think they were having flashbacks. OK, well it wasn’t that bad but it wasn’t good either.

Bloomberg reports

Report Says Social Media Ad Revenues Will Top 9 Billion in 2016

According to BIA/Kelsey,  U.S. social media ad revenues added up to a cool $4.6 billion in 2012. But that’s nothing compared to where we’re going. Their newly published forecast has us hitting the $9.2 billion mark by 2016.

Google makes $9.2 billion before breakfast but social media has had a harder time collecting ad dollars so these numbers are very encouraging. It would seem to indicate that we still believe in the power of social media in spite of all the evidence that shows it doesn’t work.

BIA/Kelsey’s numbers include YouTube, which I don’t generally think of as a social network but they do rake in the bucks with their display units.

The forecast also predicts healthy growth in local social media advertising. Right now, it’s sitting at barely over $1 billion but should hit $3 billion in 2016.

New York City Rolling Out New Public Touch Screen Devices

We all knew it was coming. The decline of the phone booth has run about side by side (and maybe even a little faster) than that of newspapers, yellow pages and common sense (Hey! Did I just say that?! Sorry.)

As more and more people have mobile or smart phones the need for the public phone booth is going away except for maybe the extremely poor or those needing one for unsavory business.

So with phone booths becoming less and less practical will there be something replacing them? In New York City, at least, the answer is yes and what they are doing looks pretty cool and it doesn’t even remove the phone from the equation for good reason. Jeff John Roberts of GigaOM tells us

Small Business Saturday Set To Help Local Merchants

This Saturday is Small Business Saturday and our email marketing channel sponsor, AWeber, has put together an infographic to show just how important the small businesses of the US are to the economy overall.

American Express started the Small Business Saturday ‘movement’ in 2010 and last year over 100 million people decided to Shop Small for the big day.

Will you be helping this year?

Click the ‘Continue Reading’ button to see the full infographic.

SMART Report Says: Parents are Twice as Likely to Shop Via a Mobile Phone

Toot the horns and unfurl the flags, it’s time for another Millennial Media SMART Report! This month, it’s all about the three R’s, Retail, Restaurants and Revenue.

Ranked by ad spend, Retail and Restaurants come in third below Telecommunications and Finance but the field grew by an average of 11% per month.

For these companies, it’s all about location, location, location. 44% of all campaigns run on Millennial Media’s system had a store locator component and 60% used location-based targeting.

Not surprisingly, increasing foot traffic was a major goal for these advertisers coming in at 38%. 17% were hoping for site traffic and 16% went with the more general term of “brand awareness.”

Of all the ads in this area, Clothing represented the largest chunk followed pretty closely by Home Products. Fast food beat out dine-in restaurants 11% to 5%.