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Local Search Trumps Paper

I bet you thought scissors beat paper—local search beats paper, according to a recent TMP Directional Marketing study conducted by comScore. If you’re having trouble convincing potential clients that the Yellow Pages shouldn’t be their one and only marketing method, here’s the study for you.

The study found that 33% of consumers consider the Yellow Pages as their primary source of local information—and a whopping 90% of those using search say that the Yellow Pages are “still a valuable source for shopping information,” as reported by MediaPost. Despite that concession, 60% of consumers turn to the Internet first for local shopping and business information, with half of those consumers turning to a major search engine, more than a quarter heading straight for Internet Yellow Pages and the rest going right to local search sites like Citysearch.

Californians Rejoice! Google Maps Now Understands Traffic Delays

If you’ve ever asked for directions in California, don’t ever judge your journey by the number of miles. Most Californians know that you determine the length of a journey by the time it takes, not the distance. For example, if you plan a trip during rush hour, your 5 mile journey in the Bay area could take 45 minutes.

Fortunately, Google’s based in California, so the developers at Google Maps are very much aware that time is just as important as miles. Now when you use Google Maps for major metropolitan areas around the country – those most likely to suffer from congestion – you’ll get an estimate of how long the trip could take in heavy traffic.

The Google Loophole: They’ve Used it Before, Now They’re Using it for the GPhone

We’ve found the Google Loophole for their denials they’re building a Google branded mobile phone. What’s the Google Loophole? It’s when Google makes a precisely worded statement denying a rumor, but then turns around and does a variation on it. For example, “we have no plans for an IPO” – at the time they didn’t, but then look what happened.

Anyway, the Google Loophole for the much rumored GPhone is explained by the WSJ. You see, Google’s efforts to get the FCC to allow the connection of any phone to the new 700mhz spectrum, is likely based on its plans to launch a phone. Ah, but they’ve said they’re not interested in building a mobile phone, I hear you cry. Google Loophole!

FCC Agrees to Most of Google’s Demands for 700MHZ Bids

The Federal Communications Commission has made its decision on the ground-rules for winning the 700MHZ wireless spectrum. Remember, Google upped the ante by making a bid provided the FCC agreed to:

  • Open applications: consumers should be able to download and utilize any software applications, content, or services they desire;
  • Open devices: consumers should be able to utilize their handheld communications device with whatever wireless network they prefer;
  • Open services: third parties (resellers) should be able to acquire wireless services from a 700 MHz licensee on a wholesale basis, based on reasonably nondiscriminatory commercial terms; and
  • Open networks: third parties (like Internet service providers) should be able to interconnect at any technically feasible point in a 700 MHz licensee?s wireless network

More on Google’s Wireless Spectrum Bid Bluff

So, is Google really interested in winning the bid for the FCC’s upcoming 700mhz wireless spectrum auction, or is it just a big bluff?

You can never really tell with Google. Maybe they’re interested in owning the frequency so they can continue their quest to dominate every aspect of our connected-lives. Then again, maybe they’re just using this as leverage. Here’s a ZDNet statement that caught my eye

But the company has been tight-lipped about specific plans for building out mobile access. And now it seems to be hedging its bets between a strategy of partnership and one that puts Google in full control. So while it rails against the phone companies at hearings on Capitol Hill or within city halls, the company is also trying to strike deals with these same operators behind closed doors.

Why Microsoft May Lose Mobile Market to Google

It’s interesting to read Microsoft’s Bill Gates rip into the notion that Google can become a successful competitor in the mobile space.

Gates told the Times it was unlikely that Google would be able to make inroads into Microsoft’s share of the market for mobile phone software.

“How many products, of all the Google products that have been introduced, how many of them are profit-making products?” the Times quoted Gates as saying.

“They’ve introduced about 30 different products; they have one profit-making product. So you’re now making a prediction without ever seeing the software that they’re going to have the world’s best phone and it’s going to be free?” the paper quoted him as saying.

Business.com Reportedly Sold for $350 Million

Business.com moves on to the next chapter of its overpriced life, with R.H. Donnelley acquiring the company for a reported $350 million – in line with what we reported in June.

paidContent reports…

The auction was heated, and initially included IAC, New York Times, DJ and News Corp. IAC didn?t end up bidding, News Corp dropped out as the price went above $300 million, Dow Jones couldn?t pull it together in the wake of all the turmoil with News Corp bid, and New York Times was in there until late in the game.

RHD already published a good number of the yellow pages that land on your doorstep and maintains many online versions too. Out of those that bid, RHD appears to have the most in common with Business.com, so it’s not surprising they stayed in the bidding until the end.