Marketing Pilgrim's "Local" Channel

Sponsor Marketing Pilgrim's Local Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today! Reportedly Sold for $350 Million moves on to the next chapter of its overpriced life, with R.H. Donnelley acquiring the company for a reported $350 million – in line with what we reported in June.

paidContent reports…

The auction was heated, and initially included IAC, New York Times, DJ and News Corp. IAC didn?t end up bidding, News Corp dropped out as the price went above $300 million, Dow Jones couldn?t pull it together in the wake of all the turmoil with News Corp bid, and New York Times was in there until late in the game.

RHD already published a good number of the yellow pages that land on your doorstep and maintains many online versions too. Out of those that bid, RHD appears to have the most in common with, so it’s not surprising they stayed in the bidding until the end.

Get Google AJAX Search on Your iPhone

If you’ve owned an iPhone since the launch, you’ve probably started to run out of cool things to use it for. Never fear, Google is showing off a new search interface for the iPhone that uses the AJAX Search API. Simply point your iPhone to

Be warned, its just a demo and not an official Google product, so don’t complain if it doesn’t work perfectly (at least not to Google).


Nokia Acquires Twango to Boost Mobile Content

Nokia has announced the acquisition of Twango a service for sharing and organizing photos, videos and other media. With the company heavily investing in mobile web access products, such as the Nseries of phones, the acquisition of Twango will ensure that consumers will be able to make full use of Nokia’s multimedia devices.

“The Twango acquisition is a concrete step towards our consumer Internet services vision of providing seamless access to information, entertainment, and social networks – at any time, anywhere, from any connected device, in any way that you choose. We have the most complete suite of connected multimedia experiences including music, navigation, games, and – with the Twango acquisition – photos, videos, and a variety of document types,” said Anssi Vanjoki, Executive Vice President and General Manager, Multimedia, Nokia.

Google Invests in High Resolution Camera Company

image-america Google’s demonstrated their commitment to photographing every inch of the planet, with their announced acquisition of ImageAmerica. The company builds high resolution cameras for the collection of aerial imagery, according to the Google Lat Long blog.

CNET dug up some further background on the company:

…ImageAmerica specialized in creating aerial photos with “accuracy, quick delivery and low cost,” selling primarily to city, county, state and federal governments and to corporate customers. In addition to developing its DDP-2 (Direct Digital Panoramic) camera system, the company has its own aircraft to house it. The high-resolution camera can capture details as small as 6 to 12 inches, and the company’s processing system can produce orthorectified imagery that’s been corrected for perspective distortions.

I know what you’re thinking – “What the heck does orthorectified mean?”

Google Serves Consumer’s and Own Interests with FCC Bid

Google CEO Eric Schmidt has sent a letter to the FCC with a $4.6 billion bid for the upcoming 700MHz wireless spectrum – but only if the FCC adopts four proposals from the search engine.

Google’s offering to submit the FCC’s minimum bid, conditional on all four of the following platforms being adopted:

  • Open applications: consumers should be able to download and utilize any software applications, content, or services they desire;
  • Open devices: consumers should be able to utilize their handheld communications device with whatever wireless network they prefer;
  • Open services: third parties (resellers) should be able to acquire wireless services from a 700 MHz licensee on a wholesale basis, based on reasonably nondiscriminatory commercial terms; and
  • Open networks: third parties (like Internet service providers) should be able to interconnect at any technically feasible point in a 700 MHz licensee’s wireless network

Local Businesses Need Online Reputation Management Too!

If you think it’s only large businesses that need to worry about their online reputation, the Wall Street Journal wants to remind you otherwise. They take a look at the effects of negative reviews on small businesses and give an example of a spa owner who discovered she had a 2 1/2 star rating on

Using Yelp’s email system, she typed out messages to each downbeat reviewer to find out more about what went wrong — and to try to make it right. And she sent a thank you to the happy customer. Then she added to her email newsletter a note encouraging regular clients to get online and share their good experiences. Several stressful months later, the spa’s rating had climbed to an acceptable four stars.

Mobile Email: Skimmed While Driving?

Among US mobile email users, as reported today from ExactTarget’s “E-Mail Marketing for the Small Screen” by eMarketer Daily, there should definitely be a higher mortality rate: 39% of them read their email while driving. In all honesty, I have attempted to text message while driving—sufficeth it to say this is not a good idea.

39% of them also read their email while talking on the phone, 40% in the restroom, and 61% during a meeting or class. Such manners!

The study also found that almost 90% of mobile email users skimmed their emails on their phones, only to read them in full or delete them from their computers. 54% had followed a link in a mobile email and 20% had used their phones to make an online purchase—which, considering the adoption rate, is pretty encouraging..