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Google Serves Consumer’s and Own Interests with FCC Bid

Google CEO Eric Schmidt has sent a letter to the FCC with a $4.6 billion bid for the upcoming 700MHz wireless spectrum – but only if the FCC adopts four proposals from the search engine.

Google’s offering to submit the FCC’s minimum bid, conditional on all four of the following platforms being adopted:

  • Open applications: consumers should be able to download and utilize any software applications, content, or services they desire;
  • Open devices: consumers should be able to utilize their handheld communications device with whatever wireless network they prefer;
  • Open services: third parties (resellers) should be able to acquire wireless services from a 700 MHz licensee on a wholesale basis, based on reasonably nondiscriminatory commercial terms; and
  • Open networks: third parties (like Internet service providers) should be able to interconnect at any technically feasible point in a 700 MHz licensee’s wireless network

Local Businesses Need Online Reputation Management Too!

If you think it’s only large businesses that need to worry about their online reputation, the Wall Street Journal wants to remind you otherwise. They take a look at the effects of negative reviews on small businesses and give an example of a spa owner who discovered she had a 2 1/2 star rating on Yelp.com.

Using Yelp’s email system, she typed out messages to each downbeat reviewer to find out more about what went wrong — and to try to make it right. And she sent a thank you to the happy customer. Then she added to her email newsletter a note encouraging regular clients to get online and share their good experiences. Several stressful months later, the spa’s rating had climbed to an acceptable four stars.

Mobile Email: Skimmed While Driving?

Among US mobile email users, as reported today from ExactTarget’s “E-Mail Marketing for the Small Screen” by eMarketer Daily, there should definitely be a higher mortality rate: 39% of them read their email while driving. In all honesty, I have attempted to text message while driving—sufficeth it to say this is not a good idea.

39% of them also read their email while talking on the phone, 40% in the restroom, and 61% during a meeting or class. Such manners!

The study also found that almost 90% of mobile email users skimmed their emails on their phones, only to read them in full or delete them from their computers. 54% had followed a link in a mobile email and 20% had used their phones to make an online purchase—which, considering the adoption rate, is pretty encouraging..

Facebook Users into Text Messaging

Find your potential customers where they are now: text messaging. Greg Sterling initiated a straw poll on Facebook last night. He reported his findings on Local Mobile Search:

  • I just make calls: 10%
  • I mainly text message people: 9%
  • I call and text message people: 68%
  • I call, text and surf the mobile Internet: 14%

The gender and age breakdown was as follows:

  • Female: 91% — this is interesting
  • Male: 9%
  • 13-17: 40%
  • 8-24: 55% — the core demographic of Facebook [if you want to be technical, less than 30% of Facebook is in this group; the largest age demographic on Facebook is the "35+" category, with nearly 40% of its unique visitors, like we reported last week]
  • 25-34: 4%

AdSense for Mobile Beta Expands to US

Select invitations have started to land in the mailboxes of some US-based Google advertising partners. ClickZ also confirms the beta extention with a statement from a Google spokesperson.

We will continue to evaluate… and will refine the [mobile] product based on feedback from our users, publishers, and advertisers.

Although experts remain slightly skeptical about the placement of contextual advertising in mobile content …

You’re not going to have that flexibility and capability on the mobile phone, with its small screen.

… Lee Hancock, CEO of go2 Wireless, goes on to counter this argument with two positive flips of the coin.

Firstly, it may aid the discoverability of mobile content – a topic recently discussed at MobileMonday’s New York panel discussion on Mobile SEO.

The Next Ad Frontier: Mobile Video?

With the launch of the iPhone last week, Telephia’s Mobile Video Report is well timed to say the least. The study reminds future and current mobile marketers of the potentials of mobile video, making it the next appealing ad frontier.

Based on Telephia’s 35,000 mobile subscribers and 1200 mobile video users in the US, the study found that mobile video revenues in Q1 2007 increased 198% over the previous year, and that mobile video users had the best ad recall of any mobile data user group.

Measurement 

2006

2007

Growth

Mobile Video Quarterly Revenues (in millions)

$49

$146

198%

# of Subscribers (in millions)

3.3

8.4

155%

Penetration (as proportion of all mobile subscribers)

1.6% 

3.6%

 

Source: Telephia Mobile Video Report, June 2007

Winksite Shares Some Mobile Love

Note to diary.

July 6 – Winksite introduce upgraded mobile publishing platform that promises to extend the reach of the Mobile Web.

July 7 – Launch my personalized, optimized, cross-browser compatible mobile portal.

Can it be that easy?

One of the biggest challenges for both experienced content publishers and web enthusiasts alike is the strict flavour (subset) of HTML that mobile browsers depend on – xHTML Mobile Profile (often dubbed WAP 2.0). So far, it’s been a vicious cirlce! Desktop browsers (mostly talking IE here) have been so forgiving in the past – rendering poorly coded websites in a presentable manner – that adoption of standards for mobile screens has been resisted, resulting in poor user experience and the dragging of progress heels.