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Mobile Email: Skimmed While Driving?

Among US mobile email users, as reported today from ExactTarget’s “E-Mail Marketing for the Small Screen” by eMarketer Daily, there should definitely be a higher mortality rate: 39% of them read their email while driving. In all honesty, I have attempted to text message while driving—sufficeth it to say this is not a good idea.

39% of them also read their email while talking on the phone, 40% in the restroom, and 61% during a meeting or class. Such manners!

The study also found that almost 90% of mobile email users skimmed their emails on their phones, only to read them in full or delete them from their computers. 54% had followed a link in a mobile email and 20% had used their phones to make an online purchase—which, considering the adoption rate, is pretty encouraging..

Facebook Users into Text Messaging

Find your potential customers where they are now: text messaging. Greg Sterling initiated a straw poll on Facebook last night. He reported his findings on Local Mobile Search:

  • I just make calls: 10%
  • I mainly text message people: 9%
  • I call and text message people: 68%
  • I call, text and surf the mobile Internet: 14%

The gender and age breakdown was as follows:

  • Female: 91% — this is interesting
  • Male: 9%
  • 13-17: 40%
  • 8-24: 55% — the core demographic of Facebook [if you want to be technical, less than 30% of Facebook is in this group; the largest age demographic on Facebook is the "35+" category, with nearly 40% of its unique visitors, like we reported last week]
  • 25-34: 4%

AdSense for Mobile Beta Expands to US

Select invitations have started to land in the mailboxes of some US-based Google advertising partners. ClickZ also confirms the beta extention with a statement from a Google spokesperson.

We will continue to evaluate… and will refine the [mobile] product based on feedback from our users, publishers, and advertisers.

Although experts remain slightly skeptical about the placement of contextual advertising in mobile content …

You’re not going to have that flexibility and capability on the mobile phone, with its small screen.

… Lee Hancock, CEO of go2 Wireless, goes on to counter this argument with two positive flips of the coin.

Firstly, it may aid the discoverability of mobile content – a topic recently discussed at MobileMonday’s New York panel discussion on Mobile SEO.

The Next Ad Frontier: Mobile Video?

With the launch of the iPhone last week, Telephia’s Mobile Video Report is well timed to say the least. The study reminds future and current mobile marketers of the potentials of mobile video, making it the next appealing ad frontier.

Based on Telephia’s 35,000 mobile subscribers and 1200 mobile video users in the US, the study found that mobile video revenues in Q1 2007 increased 198% over the previous year, and that mobile video users had the best ad recall of any mobile data user group.

Measurement 

2006

2007

Growth

Mobile Video Quarterly Revenues (in millions)

$49

$146

198%

# of Subscribers (in millions)

3.3

8.4

155%

Penetration (as proportion of all mobile subscribers)

1.6% 

3.6%

 

Source: Telephia Mobile Video Report, June 2007

Winksite Shares Some Mobile Love

Note to diary.

July 6 – Winksite introduce upgraded mobile publishing platform that promises to extend the reach of the Mobile Web.

July 7 – Launch my personalized, optimized, cross-browser compatible mobile portal.

Can it be that easy?

One of the biggest challenges for both experienced content publishers and web enthusiasts alike is the strict flavour (subset) of HTML that mobile browsers depend on – xHTML Mobile Profile (often dubbed WAP 2.0). So far, it’s been a vicious cirlce! Desktop browsers (mostly talking IE here) have been so forgiving in the past – rendering poorly coded websites in a presentable manner – that adoption of standards for mobile screens has been resisted, resulting in poor user experience and the dragging of progress heels.

Google Maps Gets Another "Wow" Factor

When Google first launched Google Maps I immediately fell in love with the whole “grab and move” concept of navigation – as opposed to the click “north” or “east” to see more approach.

Google’s upped the ante again with a new feature that lets you pick you start and end destination by simply clicking on the map. In addition, once your route is shown, you can drag and drop the “blue line” to switch the roads chosen – handy for when you know a certain road is always busy or is under repair.

image

Pretty slick! Maybe they’ll add a feature to let you navigate to the exact spot where they took the photo of someone breaking into a house. ;-)

Study Shows US Mobiles Outpacing Land Lines

If you’re like me, you long ago abandoned your antiquated landline and are exclusively using your mobile for telephone calls. Apparently we’re not alone.

According to findings released today by Ingenio, Inc. (“voice commerce solutions” provider) and conducted by Harris Interactive® nearly 85% of people surveyed admitted to having a mobile compared to only 71% admitting to having a land line. When you dig a little deeper you discover that only 57% of adults between 18-34 have a land line.

More than just calls

Making calls is just one part of what US consumers are doing on their mobile devices. 49% of those surveyed indicated that they’ve used their phone “for more than just making and receiving phone calls”. 57% stated they “anticipate using their phones for more than just making and receiving phone calls in the next three years.”