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AdSense for Mobile Beta Expands to US

Select invitations have started to land in the mailboxes of some US-based Google advertising partners. ClickZ also confirms the beta extention with a statement from a Google spokesperson.

We will continue to evaluate… and will refine the [mobile] product based on feedback from our users, publishers, and advertisers.

Although experts remain slightly skeptical about the placement of contextual advertising in mobile content …

You’re not going to have that flexibility and capability on the mobile phone, with its small screen.

… Lee Hancock, CEO of go2 Wireless, goes on to counter this argument with two positive flips of the coin.

Firstly, it may aid the discoverability of mobile content – a topic recently discussed at MobileMonday’s New York panel discussion on Mobile SEO.

The Next Ad Frontier: Mobile Video?

With the launch of the iPhone last week, Telephia’s Mobile Video Report is well timed to say the least. The study reminds future and current mobile marketers of the potentials of mobile video, making it the next appealing ad frontier.

Based on Telephia’s 35,000 mobile subscribers and 1200 mobile video users in the US, the study found that mobile video revenues in Q1 2007 increased 198% over the previous year, and that mobile video users had the best ad recall of any mobile data user group.

Measurement 

2006

2007

Growth

Mobile Video Quarterly Revenues (in millions)

$49

$146

198%

# of Subscribers (in millions)

3.3

8.4

155%

Penetration (as proportion of all mobile subscribers)

1.6% 

3.6%

 

Source: Telephia Mobile Video Report, June 2007

Winksite Shares Some Mobile Love

Note to diary.

July 6 – Winksite introduce upgraded mobile publishing platform that promises to extend the reach of the Mobile Web.

July 7 – Launch my personalized, optimized, cross-browser compatible mobile portal.

Can it be that easy?

One of the biggest challenges for both experienced content publishers and web enthusiasts alike is the strict flavour (subset) of HTML that mobile browsers depend on – xHTML Mobile Profile (often dubbed WAP 2.0). So far, it’s been a vicious cirlce! Desktop browsers (mostly talking IE here) have been so forgiving in the past – rendering poorly coded websites in a presentable manner – that adoption of standards for mobile screens has been resisted, resulting in poor user experience and the dragging of progress heels.

Google Maps Gets Another "Wow" Factor

When Google first launched Google Maps I immediately fell in love with the whole “grab and move” concept of navigation – as opposed to the click “north” or “east” to see more approach.

Google’s upped the ante again with a new feature that lets you pick you start and end destination by simply clicking on the map. In addition, once your route is shown, you can drag and drop the “blue line” to switch the roads chosen – handy for when you know a certain road is always busy or is under repair.

image

Pretty slick! Maybe they’ll add a feature to let you navigate to the exact spot where they took the photo of someone breaking into a house. ;-)

Study Shows US Mobiles Outpacing Land Lines

If you’re like me, you long ago abandoned your antiquated landline and are exclusively using your mobile for telephone calls. Apparently we’re not alone.

According to findings released today by Ingenio, Inc. (“voice commerce solutions” provider) and conducted by Harris Interactive® nearly 85% of people surveyed admitted to having a mobile compared to only 71% admitting to having a land line. When you dig a little deeper you discover that only 57% of adults between 18-34 have a land line.

More than just calls

Making calls is just one part of what US consumers are doing on their mobile devices. 49% of those surveyed indicated that they’ve used their phone “for more than just making and receiving phone calls”. 57% stated they “anticipate using their phones for more than just making and receiving phone calls in the next three years.”

No Surprise! Google Takes Early Lead

M:Metrics – consumer consumption yardstick – has released the April 2007 rankings (based on Percentage of Active Reach) of the top mobile Web destinations (aggregated across company owned domains) among Smartphone users in the US…

  • Google (62.48 percent)
  • Yahoo (33.54 percent)
  • Microsoft (33.36 percent)
  • AT&T* (21.22 percent)
  • Time Warner (19.06 percent)
  • Disney (17.00 percent)
  • MySpace/FOX – News Corp (15.54 percent)
  • Sprint Nextel* (15.29 percent)
  • Weather Channel (15.28 percent)
  • eBay (14.19 percent)

and in the UK…

  • Google (30.94 percent)
  • Orange (21.68 percent)
  • BBC (20.90 percent)
  • Microsoft (17.75 percent)
  • Vodafone* (16.79 percent)
  • eBay (13.08 percent)
  • O2* (12.77 percent)
  • 3* (12.67 percent)
  • Yahoo (10.97 percent)
  • T-Mobile* (10.71 percent)

* mobile operators

Yahoo’s Mobile Expansion: Ready, Set, Go!

We’ll put aside Yahoo’s CEO woes and turn our attention to their continued expansion of mobile services. The company has already made many announcements over the past few weeks, and tomorrow they’ll officially make two new mobile announcements.

First up, Yahoo’s announcing new features for Yahoo! Go for Mobile 2.0 including:

  • Faster than ever before ? Greatly increased speed, including substantially reduced loading time, makes it even more fun to use.
  • Even better e-mail ? Ability to read more types of attachments, including PDF files and Microsoft Word, PowerPoint and Excel documents, and access to Yahoo! Mail folders.
  • More powerful maps ? View both satellite and hybrid maps, current traffic conditions and optional GPS integration on select devices, including the Blackberry 8800.