Mobile technology bridge, Bango, claims that it can provide a unique insight into mobile web usage – measuring the number of user visits to mobile websites from each country.
Latest statistics show a three-fold increase in usage across the US during the last 12 months. Interestingly Bango have indicated that this is a direct result of users hunting down new content and services using mobile search platforms. By April 2007 over 20% of US mobile users were accessing the web – rapidly catching the UK at 27% and overtaking South Africa and India.
Anil Malhotra, SVP of Marketing at Bango, confirms that flat-rate data charges will also play a major role in the growth of mobile web usage.