More big brands are working on campaigns targeted to mobile users. Sprite is premiering a mobile social network, called the Sprite Yard. In fact, they launched last week in China, with the US debut planned for June 22.
The mobile social network enables its users to share photos, calendars, messages and discussions with other users. MediaPost mentions another feature:
At the Sprite Yard, users will also have access to “Nuggets” of exclusive downloadable content, from mobisodes (short animated and video content created by Coca-Cola and other media partners) to ringtones. The branding tie-in is designed to drive sales as well as engagement, as content can only be unlocked by using a PIN found under Sprite bottle caps.