Marketing Pilgrim's "Local" Channel

Sponsor Marketing Pilgrim's Local Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Rumor Mill – Google to Launch UK Mobile Network?

How can you not trust any rumor that starts with: “We’ve heard from a good source…”?

TechCrunch’s Michael Arrington is “Mr. Reputation”, when it comes to technology, so you know he’s confident about rumors that Google will enter the UK wireless industry, if he puts them on his blog.

…Google may be preparing to launch its own branded mobile network in the UK in the next few weeks. If our source is accurate, Google will become a Mobile Virtual Network Operator (MVNO) via a deal with UK mobile phone company O2.

We’re hearing that there will be no physical stores for the service, and that signups and customer service will be provided exclusively via a website. A number of Nokia handsets will be offered, all pre-loaded with Google mobile software.

Could GPS Phones Increase the Growth of Mobile Internet Use?’s recent launch of Ask Mobile GPS could be a sign of things to come. While wireless networks and phone manufacturers race to figure out how to get us all to stare at our 2″ screens more often, the golden egg could be something that is already gaining traction – GPS enabled phones.

“One of the more compelling things that we might use every day is the integration of that information into knowing where my friends are,” he told the Reuters Global Technology, Media and Telecoms Summit in Paris this week.

Research suggests that 25% of mobile phones will have GPS by 2010 and this new feature could lead to the growth of mobile social networks – a concept we explored back in March.

Yahoo Maps Adds 34 European Countries

Reading Reuters coverage of Yahoo Map’s addition of 34 new European countries, you’d think that Americans couldn’t drive in Europe without bumping into a cow or driving off a pier.

Besides guiding U.S. motorists around Europe for the first time, Yahoo said it also will feature more landmarks and other visual cues to help people find their way around neighborhoods.

How dare they, I know exactly how to drive around Europe.

  1. Get in car.
  2. Point car west.
  3. Keep driving until you find German beer.
  4. Stop.

If you need something more complex, then check out the new Yahoo Maps.

AOL Buys Mobile Ad Network

Monitoring 200 RSS feeds, you’d think we would have caught earlier news that AOL has acquired Third Screen Media, a mobile advertising network – let’s just say it was one of those “did we cover this already” moments.

Anyway, lots of others picked up on the story and Mashable has the best summary of the deal…

Third Screen Media will operate as a wholly-owned subsidiary of AOL’s division. The acquisition of course lends to better positioning of AOL for the mobile market, and allows them to offer this ad distribution channel to their advertisers as well. Third Screen Media acts as a broker for advertisers, publishers and mobile phone carriers, connecting them on a common platform to enable ad-management and delivery via WAP, downloadable applications, SMS, MMS, and mobile video, putting forth a wide array of options for all parties involved.

Ask Launches Ask Mobile GPS for Sprint

If you own a GPS-enabled Sprint phone, you’re among the first to be able to test out Ask’s new Ask Mobile GPS mobile service.

With Ask Mobile GPS, you can:

  • Share your current location with anyone in your address book.
  • Get turn-by-turn driving or walking directions.
  • Tap into IAC’s comprehensive CitySearch database of local businesses, restaurants and services.
  • Send out, and respond to, Evite invitations.

The service is available on seven Sprint phones and will cost $9.99 per month. Ask is hoping that it can gain traction by offering a solid search platform with GPS, before others can.

“Up to 30 to 40 percent of what is done on the Web could move to mobile,” Ask’s CEO Jim Lanzone told Reuters. “At the end of the day, everyone needs to go mobile. But being early in the game can help lock people in for the long term.”

Listen-up Hollywood! Here’s Why Mobile Content is Slow to Grow

I just finished reading a NYT article on the frustration being felt by Hollywood because they can’t get advertising dollars to support their mobile content.

…while short, multiepisode cellphone series are growing in popularity, the lucrative advertising dollars prevalent in other entertainment segments — and which studios rely on for profit — have been slow to migrate to the supersmall screen…”an advertiser would have to pay us to develop content for wireless phones because right now there is no business model. There has to be a way to make money there.”

Welcome to the world of new media! Here’s where you’re going wrong.

Hope for Mobile Marketing

The Cellular-News brings new hope for mobile media marketing today: teens in the UK say OK to mobile ads. Among the 1500 cell users aged 11-20 surveyed by Q Research, 32% were willing to receive ads on their mobile phones. Contrast that to the 90% of American adults who weren’t at all interested in receiving them.

Targeting increased teens’ willingness to receive ads: 71% said they’d be willing only if the ads were for things they were already interested in. 76% would be willing to receive ads in exchange for incentives like discounts and special offers. 82% would be willing to receive ads in exchange for “top-up” credit (pay-as-you-go customers’ willingness rose to 90%). Again, to contrast this with American adults, only 1/3 were willing to receive ads in exchange for incentives, and their preferred incentive was cash (78%).