I just finished reading a NYT article on the frustration being felt by Hollywood because they can’t get advertising dollars to support their mobile content.
…while short, multiepisode cellphone series are growing in popularity, the lucrative advertising dollars prevalent in other entertainment segments â€” and which studios rely on for profit â€” have been slow to migrate to the supersmall screen…”an advertiser would have to pay us to develop content for wireless phones because right now there is no business model. There has to be a way to make money there.â€
Welcome to the world of new media! Here’s where you’re going wrong.