Yesterday’s story was about a new report on mobile marketing best practices by Forrester Research. In addition to best practices, the study looks at mobile advertising penetration. Unsurprisingly, it’s low: “only 13% of interactive marketers used text messaging to reach consumers in December 2006″ and only 11% advertised on wireless application protocol websites.
So, basically, it’s the same old, same old for mobile marketing: after being hyped beyond belief for monthsâ€”yearsâ€”no follow up.
There was one inspiring success story in eMarketer’s story: