No, “m-marketing” isn’t really delicious marketing (yum, link bait!). It’s just one of the latest additions to the alphabet soup of all forms of Internet marketing, short for mobile marketing.
The E-Commerce Times asks that question. They get one answer from Alfredo Narez, VP of Marketing for Air2Go, a mobile marketing and content provider.
I expect that 2007 will be the year that marks a giant advancement in off-deck content. Publishers, brands, enterprises, and marketers alike have started to see critical mass in the campaigns that they have put together over the last couple of years, and are ready to take advantage of the advancements in mobile technology