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Marissa Mayer has tripled Yahoo’s stock price, but apparently that’s not enough

Yahoo's Stock Price

If you were an investor in any company that experienced the above growth in the past 2 years, you’d probably be pretty happy with whoever is running the ship.

Unless of course that ship were Yahoo, which perennially has at least a handful of influential shareholders who either a) don’t like the direction the company is heading or, b) want the company sold off or merged with someone else.

That’s the position Marissa Mayer finds herself in, despite the pretty impressive stock price growth since she took over the CEO role in July 2012. According to Reuters, at least two large Yahoo shareholders are unhappy with her performance:

…[the] shareholders are so unhappy with Chief Executive Marissa Mayer’s turnaround efforts that they are making a direct plea to AOL Inc CEO Tim Armstrong to explore a merger and run the combined company.

Google acquires the company it previously discredited: Click Forensics

Now here’s something you don’t see every day.

Google has acquired a company that it spent years trying to undermine: Click Forensics.

Of course, as the WSJ reports, Click Forensics is now called Adometry, but that’s just the new name for the company that Google worked so hard to discredit. Here are just a couple of posts that show how hard Google worked to belittle the company’s click fraud research.

Now it seems Google wants the company’s click fraud technology, but, more likely, they’re interested in its ad attribution business.

Terms of the deal have not been disclosed, but Google officials said the acquisition did not have to pass through any regulatory hurdles. Adometry raised $8 million in funding in early 2013. The firm will continue to operate independently, as least for the near future, Google said.

Twitter plans Android lockscreen maneuver with Cover app acquisition

Last month, Facebook surprised me when they bought Oculus, a company specializing in virtual reality gaming gear.

Today, Twitter played a card from their hand when they acquired “Cover” – an Android lockscreen app. Cover App

The difference between the two acquisitions? Twitter’s makes sense.

Cover puts the links to your most used Android phone apps right on your lockscreen for easy access. What makes this app really special is that the icons change based on the time of day. In other words, the app learns from your behavior then adjusts itself accordingly.

Morning commute? Cover hands you map and music. At work? Your calendar and To Do list show up instead. Evening? Shopping apps and Netflix. It’s the right app for the right time and place.

Google to Gain Superhuman Bot Fighting Powers, Thanks to a Spider

Spider.ioFor much of 2012, Marketing Pilgrim was under the “attack” of a rather nasty bot. Not bad enough to take down the site, but it certainly made it difficult to wade through our Google Analytics.

Thanks to the expert research of, we were able to finally identify the characteristics of the attack, and block the offending bot browsers. So, unlike many Google acquisitions, that leave us scratching us scratching our heads, its purchase of and team makes a lot of sense.

Our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts. Over the long term, our goal is to improve the metrics that advertisers and publishers use to determine the value of digital media and give all parties a clearer, cleaner picture of what campaigns and media are truly delivering strong results. Also, by including’s fraud fighting expertise in our products, we can scale our efforts to weed out bad actors and improve the entire digital ecosystem.

WhatsApp(ened)? Facebook Paid $19B for an Instant Messaging Company? Seriously?


That typical exchange? Worth, wait for it, $19 BILLION!

That’s how much Facebook just paid for messaging service WhatsApp. Who app? Exactly!

WhatsApp is the YouTube of 2014, in that it’s the largest venture back acquisition of our time–earning Sequoia approximately $3B on its $60M investment.

Crazy stuff huh?

While I’m not personally a user of WhatsApp, apparently 400M+ are using the service. That apparently caught the eye of both Google and Facebook, despite Facebook previously turning one of the co-founders down in a job interview. As Pretty Woman once said, “big mistake, huge!”

Steve Jobs once criticized Dropbox as being a feature, not a product. And, that’s kinda how I see WhatsApp. I certainly can’t see why it would be worth $19B, especially when you consider the company has vowed to never sell ads!

Google Steps Into a Hornet’s Nest of Privacy Concerns With Latest Acquisition

google_plus_nestGoogle announced yesterday that it plans to acquire Nest Labs for $3.2B in cash.

That’s a lot of Benjamins for a company that makes thermostats!

Except, they’re not your ordinary “how do I set this again” thermostat. Nope! Nest offers a smart, internet-connected thermostat. The type that knows when you’ve left the house, and even when you’re in the room! Did that just set off any alarm bells for anyone?

Google will own technology that will know  when you’re feeling too warm or if you’re feeling chilly. Google will know when you leave the house. Next step? You see an Adsense ad on your phone reminding you to pick up a new fleece sweater while you’re at the mall.


Were You Planning on Buying Hulu? Too Late! It’s No Longer for Sale

Not-for-saleI was thinking about buying Hulu. I’m a big fan of classic TV and I love streaming shows on my iPad so I thought, why not? I know the company isn’t making a profit but I figured that with my love of television, I could turn that around. Stock the place with old Lost in Space episodes and run 50’s b-horror movie marathons on the weekend – the subscribers would come running with fistfuls of cash.

Alas, my dream of being Hulu’s next CEO are over because Hulu is no longer for sale.

I don’t feel too bad, because it’s not like they sold the company to someone else. Nope. The owners decided to keep it after all. They even agreed to dump more cash into the site – a full $750 million – in order to “propel future growth.”