Back in November, second screen newbie announced its intentions to acquire front runner GetGlue. I was surprised because, in this particular space, it’s like announcing a merger between Facebook and Twitter. Both services do fundamentally the same thing but they each have their own special twist and loyal fans. A merger might have been spectacular but more likely it would have resulted n the end of GetGlue’s unique badge reward system.
This morning, GetGlue announced that they’ve called off the wedding.
Today we’ve decided that GetGlue will not be merging with Viggle. The two companies remain friendly and think highly of each other.