Yes, in addition to buying Third Screen Media, AOL acquired the controlling interest in ADTECH AG. (This is not to be confused with ad:tech, the digital marketing conference.) ADTECH AG is an online ad-serving and e-mail marketing company based in Germany.
ADTECH will fall under the Advertising.com umbrella. AOL acquired Advertising.com in June 2004.
I’ll let you read how they describe ADTECH’s platform in the press release. I never can make sense of so many empty buzzwords slapped together:
The ADTECH ad-serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly toolsâ€”providing intuitive and feature-rich user interfaces, superior inventory management and forecasting capabilities, and robust and flexible reporting.
AOL chairman/CEO Randy Falco says: