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Glam Media Moves on the Men

posted on July 26, 2010

brashA few days ago, Glam Media, the number one vertical media company for women, announced that they were going to buy ad technology start-up AdPortal. The idea was that their tech would help bolster Glam Media’s GlamAdapt program which allows publishers to run their own self-service ad portals. The emphasis is on detailed demographics that will allow the advertisers to place ads based on very specific audience and geographic stats over a wide-range of sites all under the Glam Media roof.

AdPortal is a spin off of Sportgenic, a sports ad network. Now, with today’s announcement, it all becomes quite clear.

Glam Media is now going after the male market with the launch of their new vertical “BrashSports.”

The press release states:

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IBM Reverses Mistake With Coremetrics Acquisition

posted on June 15, 2010

Don’t you just love getting the inside scoop on a big acquisition?

I do!

So, after reading that IBM had agreed to acquire web analytics fim Coremetrics for an undisclosed sum, I was happy to find former IBMer Mike Moran share some information you may not know. Like the fact that IBM originally sold its web analytics unit to Coremetrics!

IBM doesn’t make too many mistakes, but I thought it made a big one four years ago when it sold off its SurfAid Web analytics business to Coremetrics. Today, IBM reversed course in a very smart move when it swallowed up Coremetrics to tap into its customers’ growing need for Web analytics.

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What’s the ROI of Twitter? Acquisition Might Finally Answer That Question

posted on June 11, 2010

There’s one question that seems to be asked of Twitter all the time: what’s the ROI?

I tend to reply with some smart alec comment such as “That’s like asking: what’s the ROI from my telephone!” Yeah, that doesn’t go down too well, but it’s true. Twitter is a channel, a tool. Just like your telephone, it has no ROI unless you put in place a strategy that can be measured.

Well, that may be all well and good, but Twitter’s not taking any chances. It’s not prepared to sit back and hope its business users are smart enough to figure out the “ROI of Twitter,” so it’s made an important acquisition. It’s just acquired an analytics company.

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Invidi Takes Google’s Money; Avoids Being Stripped for Parts

posted on May 5, 2010

They Don't Make Trucks Like This Anymore!What do you do when you want to invest in alternative advertising models for television but haven’t exactly seen a lot of success in that channel?

The answer?

Don’t buy a risky start-up, when you can invest in it and share some of that risk with other venture capital firms. If it succeeds–and you happen to be Google–you can sweep-in and acquire the company. If it fails, you don’t have to put up with the press giving you a hard time about yet another failure.

And, that’s exactly the approach Google has taken with Invidi–a start-up that’s hoping to find a better TV ad model:

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FTC Homing in on GoogleMob?

posted on May 3, 2010

Since Google announced its acquisition of AdMob six months ago, the companies have face opposition. First consumer groups eyed the deal—then the FTC started taking statements from other companies in the industry. Now, it looks like the FTC is gearing up for even more scrutiny.

Of course, it may not have a whole lot to do with the US federal government’s deep-rooted concern for the mobile advertising industry. Reports AllThingsD:

“The federal government is looking for a way to discipline Google in some way, because of larger concerns about its search power on the Web,” said one source. “And this is where it looks like it will try to show that concern.”

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Google Acquires LabPixies to Tick off Apple

posted on April 27, 2010

Google has announced its latest acquisition, an Israeli company that builds iGoogle and Android gadgets. The Israeli financial news site TheMarker speculates the deal’s value at $25M. While LabPixies does seem like a natural fit for Google, some speculate this is just the latest volley in the building Apple v. Google war.

Just last week, Google snapped up Agnilux, a startup founded by former Applers. While the LabPixies acquisition will help Google expand further across Europe, Africa and the Middle East, the most direct threat to Apple is that LabPixies also designs widgets and apps for the iPhone. MediaPost reports:

Though a bit player, the fact that LabPixies develops personalized Web gadgets for the iPhone won’t be lost on some analysts who’ve speculated that Google buys companies just to annoy Apple.

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Yahoo Earnings Up On Search Deal Hopes

posted on April 21, 2010

Yahoo’s earnings are looking up already from the MicroHoo deal. Microsoft and Yahoo have managed to remind investors by “finalizing” the deal every quarter since its announcement. This time, however, it was the DoJ that gave them that boost when it finally approved the deal in February.

Along with the beginning of reimbursement payments, it looks like the deal was enough to persuade investors and advertisers alike. Reports CNET:


Revenue in the first quarter was $1.6 billion, up just 1 percent from the first quarter of last year. Excluding traffic acquisition costs, net revenue was $1.13 billion, or roughly flat with analyst expectations of $1.17 billion. Revenue from display advertising on Yahoo’s site grew 20 percent compared to the prior year.