Nothing makes me smile wider than waking up to find out that a social media monitoring vendor has just agreed to be acquired.
But Andy, I hear you ask, you’re happy that one of Trackur‘s competitors has been acquired? How so?
Well, it completely validates the social media monitoring industry and, when companies like Radian6 get acquired by companies like salesforce.com, you can’t get much more in the way of validation than that.
The deal is expected to close at the end of July and will be worth $276 million in cash and $50 million in stock. In addition, Radian6’s founders get another $14 million in cash and stock. I pause here to note that it’s interesting that the earnout for the founders is singled out. I also wonder just how much equity Radian6 had handed over to venture capital firms, to be earning a comparatively small percentage of the total sale price.