Marketing Pilgrim's "M & A" Channel

Sponsor Marketing Pilgrim's M & A Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Omniture Acquires Touch Clarity

ClickZ is reporting web analytics firm, Omniture, has acquired Touch Clarity, a site-side behavioral targeting and analysis firm.

Utah-based Omniture said the deal should be completed before the end of the first quarter. In addition to spending up to $51.5 million to acquire the privately held, London-based Touch Clarity, Omniture will spend about $8.5 million for assumed vested stock options, the company said.

The acquisition will give Omniture the ability to analyze user behavior, alongside their existing analytics, and bring 50 employees and clients such as AOL and British Telecom to the mix.

Google, Yahoo and Microsoft Acquisition Timeline

Pete Abilla has put together a neat timeline of acquisitions by Google, Yahoo and Microsoft using Ajax.

Yahoo’s Impressive Collection of Acquisitions

Read/WriteWeb has a pretty cool summary of all the acquisitions made by Yahoo since around 2005. I’d forgotten one or two, but the list is pretty impressive. What’s even more impressive is how cheaply Yahoo managed to acquire a lot of these companies.

While Google’s out spending $1.6 billion for video technology that it already had in Google Video, Yahoo’s put together an impressive list of Web 2.0 technologies for what appears to be less than $100 million.

Yahoo Acquires MyBlogLog

It appears Marketing Pilgrim and Yahoo are on the same page…we both think MyBlogLog is a pretty cool company!

The social network for bloggers and blog readers has seen great growth in the past few months with lots of blogs installing their tracking code and building their MyBlogLog community. Once again proving it’s in touch with social media, Yahoo has snapped up the company for a reported $10-12 million.

Judging by the official MyBlogLog blog, the guys appear to be excited about the acquisition and explain what backing from Yahoo will mean to them.

Yahoo! is going to put loads of resources into MyBlogLog and help us roll out a ton of new features.  Plus, we’re moving to their infrastructure, which should help with those occasional slowdowns.

Net Neutrality Wins Small Victory in AT&T/Bell South Deal

The FCC has approved the $86 billion mega-merger of AT&T and Bell South, after AT&T agreed to a number of concessions, including an important one on the issue of net neutrality.

One of the most important concessions is AT&T’s commitment to a basic set of principles that establish a practical implementation of Net neutrality. Specifically, it agreed “not to provide or to sell to Internet content, application, or service providers, including those affiliated with AT&T/BellSouth, any service that privileges, degrades or prioritizes any packet transmitted over AT&T/BellSouth’s wireline broadband Internet access service based on its source, ownership or destination.”

This is not the end of the whole net neutrality battle, but AT&T’s concession is certainly a small battle won for the likes of Google, Yahoo et al.

PayPerPost Acquiring Performancing

According to TechCrunch, we can expect PayPerPost to announce tomorrow they have acquired blog services company Performancing. Their motivation?

The main purpose of the acquisition appears to be for PayPerPost to get access to the 28,000 Performancing users, most of whom are bloggers and potential customers of PayPerPost.

Nick Wilson and the Performancing team will keep the FireFox blog editor plugin and spin off a new company. No financial details have been released.

How to Own an SEO Firm

Andy has covered how to make your SEO company more profitable, but understanding the inner workings and personnel management of an SEO firm is also an important facet of owning an SEO firm. In light of the recent acquisitions of SEO companies, here are some tips on what to do after acquiring an independent SEO company.

  • SEO requires a certain amount of creativity, flexibility and uncertainty—pretty much anathema to the corporate world. But without these things, your company’s services will become outdated and stagnant.

  • SEO requires research and experimentation. Don’t expect to be able to devote 125% of your resources to slaving away solely for clients, unless your clients are willing to be guinea pigs as your SEOs try out new things—things that may or may not work.