As you can probably tell, I’ve always been kind of partial to Yahoo walking away from Microsoft’s overtures. I’ve seen what Microsoft has done so far online and despite the fact that their combined traffic might be the only entity that could keep Google from a total monopoly on the search market, I’m not convinced the alternative is much better for Yahoo. And now somebody else is there to back me up: Silicon Alley Insider.
The Insider’s Nicholas Carlson acknowledges that they’ve long said Yahoo should go for a Microsoft deal for three reasons:
- Like Microsoft CEO Steve Ballmer, we believe that combining Yahoo’s bidders with Microsoft bidders for the same search keywords would drive up cost-per-click.