Marketing Pilgrim's "Marketing Tools" Channel

Sponsor Marketing Pilgrim's Marketing Optimization Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

The largest percentage of email marketing revenue comes from this device. . .

According to a new Custora report, 26.7% of revenue from email marketing – the largest percentage  – was generated via this device. Was it the desktop? The tablet or the mobile phone?

Surprise, surprise, it was the mobile phone. Emails opened on a desktop only generated 20.9% of revenue, tablets generated 23.1%. That’s amazing given that a large number of marketers haven’t optimized their emails for mobile. Mobile phones also drove the majority of Direct traffic conversions while Paid Search rules on tablets.

Look at this grid from the just published “Custora E-Commerce Pulse Report“:

Custora Ecommerce percents

On desktops, it’s all about Organic Search, followed by Direct, Email and Paid Search. And look at what’s not doing so well on any device – Social Media coming in no higher that 0.6% of revenue from mobile phones. It’s barely a blip and it’s worse on desktops and tablets.

Google Maps Engine Pro Offers Data Visualization for Business

Google has a lot of data and it can be a cumbersome process to make sense of it. Businesses have their own data sets that may not be as large but are critical to understand so business decisions can be made to help move their business forward.

The new Google Maps Engine Pro takes data and puts it into a form that helps it do something really cool: makes sense.

Today we’re announcing a new professional mapping tool, Google Maps Engine Pro, which lets businesses visualize their data on a map. By importing data like addresses, names, office locations and sales leads from various file formats onto a map, businesses can edit, analyze and share their information in a simple format. Google Maps Engine Pro can be as easy to use as creating a document and it gives businesses an added productivity tool to help make decisions, organize information, and plan operations using Google Maps.

Here is a video that shows a little of what this service can d for business.

Marketing Automation Has Plenty of Room for Growth

We talk a lot about marketing automation these days and for good reason. In the new world order of Internet marketing it is a volume game.

Marketing is no longer about creating an ad or even a series of ads that will ‘run’ in a variety of places in the hopes of someone seeing it at the time they had a need. Those were the easy days because the standard line was that it was for branding and it couldn’t be measured very well at all but it had to be done.

Those days are long gone and have been replaced by highly measurable techniques in the online world that require marketers to create ridiculous amounts of content that are aimed at specific groups and designed to ‘show up’ when someone is looking for that product or service at the time of their need.

There are now many marketing automation systems that help marketers manage and measure these efforts and you would think that with the level of importance it has in the process of gaining new customers that everyone would be getting involved. Well, on some levels yes and but on others no. Look at these numbers from Research Underwriters and Ascend2.

Marketing Automation

How NOT to Derail Your New Marketing Platform

This post comes from our Marketing Automation Channel sponsor Marketo.

train-imageSo, let’s say your company has decided to adopt marketing automation. What’s the #1 thing that will derail your new platform?

I’ll start with a little story:

I was working as a consultant for a client – let’s call them Client X. Client X had purchased a nice services engagement to get them started. This included a 2-day discovery session, which got them up to speed and formed a base for how they’d use their new marketing platform. Afterward, Client X asked, “Why don’t you just build it all for us?”

We felt a little concerned, but we did as they asked. One year later, we were back on their site. Client X now needed help to start using their marketing automation platform properly. To summarize: The client had a 1-year execution detour!

Facebook Allows Teens To Go Public With Sharing

I know I am going to sound like a prude here but the announcement from Facebook that they are letting tens post updates publicly is not a great move.

Well, let’s qualify that. As far as being something that will make certain advertisers pee themselves with excitement, this is a fantastic move. The public company needs to generate revenue and this is one of the untapped faucets it has available to it. Of course there is some risk involved here but it’s not really Facebook’s at al. Rather it is the tens who are now being allowed to ‘go public’ with their updates etc.

The New York Times reports

Facebook has loosened its privacy rules for teenagers as a rising debate swirls over online threats to children from online bullies and sexual predators.

The move, announced on Wednesday, allows teenagers to post status updates, videos and images that can be seen by anyone, not just their friends or people who know their friends.

While Facebook described the change as giving teenagers more choice, big money is at stake for the social network and its advertisers. Marketers are keen to reach impressionable young consumers, and the more public information they have about those users, the better they are able to target their pitches.

17facebook-span-articleLarge

Try the Marketing Optimizer Free Trial Today!

Our Marketing Tools channel sponsor, Active Internet Marketing, is giving our readers a chance to take advantage of their innovative tool, Marketing Optimizer, for a free trial.

Companies like H&R Block, United Healthcare and Cigna trust their marketing efforts to this great Marketing optimization tool. Take a free look for 14 days and see why. Click on the ad below and give our sponsor a try!

Check it out today!

How Might You Be A Social Media Ad Star?

There has been lots of talk lately about social media users being the stars of ads that their friends and other might see.

The Wall Street Journal put together this chart to give you a very good picture of just what is happening in the social space with its billion or so ‘stars’.

BF-AF988_GOOGLE_G_20131011180016

It’s all well and good but the glaring element is that Twitter has no opt-out. That’s wrong for the end user. Great for the marketer, bad for the end user.

Do you want to be a social media ad star?