I don’t know who’s been driving the Twitter bus lately but this guy is determined. Twitter’s come up with more positive tweaks and twists in the last year than we’ve seen since the first Tweet took flight.
Today, it’s all about mobile advertising. A year ago, I thought of Twitter advertising as something only the big brands could afford. Sponsored Trends and Promoted Tweets were not only expensive but there were a limited number of slots and the campaigns were hard to control.
Fast forward to 2013 and Twitter began adding more targeting options to the self-serve platform and then they added new options like Promoted Accounts in search.
Now, they’re moving fully into the mobile app ad business with help from MoPub Marketplace.