Thinking about buying a new car? A generation ago, you would have influenced by a TV commercial, then you’d spread out the newspaper to help you hone in on the right car at the right price. Final step – it’s off to the local dealership to buy the car of your dreams.
That last step is still the same, but a new survey from AutoTrader says that the new generation – the Millennials – have abandoned TV ads and newspapers in favor of the internet.
What’s really interesting is that 70% of Millennials begin the car shopping process without a clue as to what make or style of car they want. They go online and start the process and spend an average of 17.6 hours “shopping”. That’s two hours longer than the average car buyer.