Marketing Pilgrim's "Mobile" Channel

Sponsor Marketing Pilgrim's Mobile Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Fashionistas in Texas would rather read emails on their smartphone

Fashionistas in Texas would rather read your email on their smartphone than on a desktop. It’s totally true, the new “Q3 2014 U.S. Consumer Device Preference Report” from Movable Ink says so.

It’s starts with this map.

Movable Ink map

Only 14 states lean toward desktop over a smartphone when it comes to reading their email, but that number is shrinking. A year ago, more than 20 states were leaning toward the desktop while folks in Maine and Vermont were desktop all the way.

In Q3 of 2014, 11 states strongly prefer a smartphone with Michigan, Louisiana, Illinois, Connecticut, Arkansas, and Alabama coming over to the mobile side since last quarter.

Call, Configure, Commerce: The Twitter cards of the future

Twitter analyst day“You don’t win by being loud. You win by being good.” That’s Twitter’s philosophy and it’s leading them down some very interesting, new roads. This past week, the company delivered a 7-hour, 500-slide presentation to the press and investors at the first Twitter Analyst Day.

I wanted to listen to the whole presentation because I’m a diehard Twitter fan and I believe in its power as a marketing tool. But alas, 7 plus hours was a bit much. If you’re up for the challenge, you can access the presentation here. Or you can keep reading and I’ll fill you in on some of the highlights.

Making OnBoarding Easier

Study shows younger consumers are more influenced by social media

Of the 10,000 global “connected consumers” A.T. Kearney surveyed for their latest report, more than half say they’re connected to the internet from the time they wake up to the time they go to bed.

But as the study’s title points out, “Connected Consumers Are Not Created Equal“. We do all start out on some common ground. We all go online to satisfy one (or more) of four basic needs: interpersonal connection, self-expression, exploration, and convenience.

In the US, exploration and convenience come out on top. We like instant access to products and services, information and directions. Expressing opinions lands at the bottom of the list. In China, Nigeria, and India, self-expression is one of the main reasons people go online. In China, India and Brazil, the ability to express themselves creatively is extremely important.

YouTube turns jukebox; beta tests ad-free subscription service

This morning, the folks at YouTube are singing a merry tune thanks to the launch of YouTube Music Key. This obviously music-oriented add-on comes in two sizes; free and ad free for $9.99 a month.

You heard it, YouTube is offering a subscription service. And though the subscription fee will only include music options, it’s a safe bet that if the beta test goes well, YouTube will try subscriptions site-wide.

YouTube Music

When you log on to YouTube, or launch the YouTube app, you’ll find a new tab marked Music. Here you’ll find trending music videos and top music by genre. What’s more interesting are the YouTube mixes like “Music for Every Mood” which includes playlists like “Swag Out” and “Morning Motivators”.  I had to check out the motivators and they’re right! These songs will get you going; U2 – Beautiful Day , Pharrell Williams – Happy, Katrina & the Waves – Walking on Sunshine and (for some odd reason) Bon Jovi – You Give Love A Bad Name.

Digital will lead holiday shoppers to 345 billion in retail sales

Deloitte_2014_HolidaySurveyInfographicDeloitte is the latest company to publish their holiday survey for the upcoming season and so far, they get the prize for the best subtitle and Infographic.

The survey is subtitled: “Making a list, clicking it twice” which means shoppers will be turning to their mobile devices more than ever this year.

In 2013, only half the people in the survey had smartphones. This year that number rose to 67%. Smartphone owners are planning to spend 27% more on gifts than those without a smartphone so let’s hope your customers are the mobile savvy kind.

Tablet ownership is also up, 50% vs 38% last year. 65% said they’ll be using their tablets to shop and browse the internet for gifts. 57% said they expect to do their buying via a tablet.

Black Friday: Millennials will spend more but 35+ will spend the most

Spend more22 Days Until Black Friday!

Are you ready?

CFI Group and eBay Enterprise just released a new report about this frantic weekend called “Holiday Shopping 2014: Shutting Down the Showroom Effect”.

As an online seller, you’re probably not all that concerned about showrooming but there are a few nuggets in the report for you, too.

First up is the actual Black Friday weekend. 30% of those surveyed said they expect to spend more than 50% of their gift giving budget between November 28 and December 1. This is up 27% over year. That means more retailers will pull in more revenue earlier in the season. On the downside, CFI says consumers will be spending less overall, that’s why they’re counting so heavily on Black Friday deals.

Smartphones beat tablets for mobile video views

adobe mobile growth 2013In 2014,  194.5 million people in the U.S. watched at least one digital video per month. That’s 41.4% of the overall population. By 2018, eMarketer says that number will rise to include almost half the US population.

Going hand in hand with that, is the rise in mobile viewing.  According to the new Adobe Digital Index “U.S. Digital Video Benchmark Report”, 20% of online video views in Q4 2013 came from mobile.

What’s surprising is that smartphones are now outpacing tablets as the preferred mobile method. Smartphone video starts are up 86% year-over-year while tablets are only up 23%.

Looking strictly at growth, nothing beats gaming consoles with 365% rise in views year-over-year thanks to XBox One and PS4. The latest news from that front is the addition of RealPlayer Cloud which allows you to stream all of your personal videos you’ve stored on RealPlayer through your XBox gaming system.