With a little effort and a mobile phone, shoppers can find pretty much anything they want when they want it and pay less than the suggested retail price. Bargain hunting isn’t just for frugal housewives anymore, two-thirds of all Americans feel the need to cut down on spending. That doesn’t mean they’re willing to buy junk, what it means is finding the lowest price on the best product. That’s where showrooming and webrooming come in.
Showrooming is when you go to the store to check out a product but then buy it online because it’s cheaper.
Webrooming is the opposite, you research the item online to find the best combination of price and features, then go to a local store to buy it.