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Webroomers spend more than showroomers: so offline wins

ndkoLNy-rgbstockWith a little effort and a mobile phone, shoppers can find pretty much anything they want when they want it and pay less than the suggested retail price. Bargain hunting isn’t just for frugal housewives anymore, two-thirds of all Americans feel the need to cut down on spending. That doesn’t mean they’re willing to buy junk, what it means is finding the lowest price on the best product. That’s where showrooming and webrooming come in.

Showrooming is when you go to the store to check out a product but then buy it online because it’s cheaper.

Webrooming is the opposite, you research the item online to find the best combination of price and features, then go to a local store to buy it.

FOBO (Fear of Being Offline) is real for teens around the world

mmXr7ocThis past weekend, I took a rare, almost two day vacation from the internet. I knew I’d only be away from home for less than 48 hours but I still brought my iPad (I convinced myself it was for the games) and my husband thought about bringing his laptop, too.

One night in the hotel, I said. And we’d have to pay for WiFi, so let’s forget it and take a break from the email and the internet. It wasn’t easy and we didn’t make it. By Sunday morning, my husband was begging the desk clerk for the WiFi password so he could check out eBay sales and I could look up thrift shops. The only reason I wasn’t jonesing was because I had my cell phone and 3G service. Yes – I cheated, too.

Internet advertising to grow 15 percent, with display taking the lead

A new forecast from ZenithOptimedia tells us that global ad spend is likely to top $545 billion dollars in 2015. That may sound like a reason to celebrate but it’s actually a slight step down in growth compared to 2014. (4.9% in 2015 vs 5.1% in 2014)

ZenithOptimedia Growth Adspend 2014

Part of the reason for the decrease in the increase is the lack of large, global events in 2015. In 2014, advertisers took advantage of the huge audience that tuned in to follow the Winter Olympics and the World Cup but 2015 is going to be a quiet year. That’s good, we need the time to rest up because 2016 is going to be a wild one with the Summer Olympics, the UEFA European Football Championship and the US Presidential elections. Wow. The news media is going to have to hire a lot of extra help.

From Thanksgiving to Cyber Monday; it was a record-breaking run

Black Friday may have gotten off to a slow start but the numbers are all in, the dollars have been compared and guess what – we have a winner! Individually and combined, the last five days broke all kinds of records for sales, growth, traffic and change.

Online Sales

Black Friday was a banner day for online shopping with sales up 20.6% over last year. That made it the biggest day in US online shopping history, until. . . .

Cyber Monday broke sales records to become the biggest day in US online shopping history with a 15% increase over last year.

Walmart Holiday

Mobile Sales

Cyber Monday was also Walmart’s biggest online sales day ever with mobile accounting for more than 70% of the traffic over the holiday weekend.

Fashionistas in Texas would rather read emails on their smartphone

Fashionistas in Texas would rather read your email on their smartphone than on a desktop. It’s totally true, the new “Q3 2014 U.S. Consumer Device Preference Report” from Movable Ink says so.

It’s starts with this map.

Movable Ink map

Only 14 states lean toward desktop over a smartphone when it comes to reading their email, but that number is shrinking. A year ago, more than 20 states were leaning toward the desktop while folks in Maine and Vermont were desktop all the way.

In Q3 of 2014, 11 states strongly prefer a smartphone with Michigan, Louisiana, Illinois, Connecticut, Arkansas, and Alabama coming over to the mobile side since last quarter.

Call, Configure, Commerce: The Twitter cards of the future

Twitter analyst day“You don’t win by being loud. You win by being good.” That’s Twitter’s philosophy and it’s leading them down some very interesting, new roads. This past week, the company delivered a 7-hour, 500-slide presentation to the press and investors at the first Twitter Analyst Day.

I wanted to listen to the whole presentation because I’m a diehard Twitter fan and I believe in its power as a marketing tool. But alas, 7 plus hours was a bit much. If you’re up for the challenge, you can access the presentation here. Or you can keep reading and I’ll fill you in on some of the highlights.

Making OnBoarding Easier

Study shows younger consumers are more influenced by social media

Of the 10,000 global “connected consumers” A.T. Kearney surveyed for their latest report, more than half say they’re connected to the internet from the time they wake up to the time they go to bed.

But as the study’s title points out, “Connected Consumers Are Not Created Equal“. We do all start out on some common ground. We all go online to satisfy one (or more) of four basic needs: interpersonal connection, self-expression, exploration, and convenience.

In the US, exploration and convenience come out on top. We like instant access to products and services, information and directions. Expressing opinions lands at the bottom of the list. In China, Nigeria, and India, self-expression is one of the main reasons people go online. In China, India and Brazil, the ability to express themselves creatively is extremely important.