Marketing Pilgrim's "Mobile" Channel

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The largest percentage of email marketing revenue comes from this device. . .

According to a new Custora report, 26.7% of revenue from email marketing Рthe largest percentage  Рwas generated via this device. Was it the desktop? The tablet or the mobile phone?

Surprise, surprise, it was the mobile phone. Emails opened on a desktop only generated 20.9% of revenue, tablets generated 23.1%. That’s amazing given that a large number of marketers haven’t optimized their emails for mobile. Mobile phones also drove the majority of Direct traffic conversions while Paid Search rules on tablets.

Look at this grid from the just published “Custora E-Commerce Pulse Report“:

Custora Ecommerce percents

On desktops, it’s all about Organic Search, followed by Direct, Email and Paid Search. And look at what’s not doing so well on any device – Social Media coming in no higher that 0.6% of revenue from mobile phones. It’s barely a blip and it’s worse on desktops and tablets.

Paypal takes a look at the cashless utopia

Paypal mobile paymentsIn the last month, 3 people told me they were reluctant to make a payment online. They were concerned about putting that “kind” of information online. They were afraid it might not be secure. But these same people wouldn’t think twice about handing their credit card over to a waiter at a restaurant. A waiter who walks away with it and could easily use it to buy a TV on Amazon while you’re finishing desert.

Funny how we trust people but not machines. The shame of it is, those machines could save us all a lot of time and cut down on our stress!

Paypal surveyed 15,000 people in 15 countries and asked them how they felt about living in a cashless society. 78% agreed that paying online was ever so easy, but 40% said they wouldn’t do it with a mobile device.

Highlights from day one of MobileBeat 2014

Mobile TectonicsMobileBeat, VentureBeat’s seventh annual event on the future of mobile, is underway in San Francisco. They have a pretty powerful lineup of speakers which includes VPs and CEOs from both the retail side (Sephora, Walmart, Threadless) and platform side (Google Analytics, Facebook, LinkedIn).

There’s a lot going on, so I thought I’d take a moment to serve up some of the highlights from the conference so far.

Imagine a web without URLs

LinkedIn vice president of mobile Joff Redfern says his network is working on a way to seamlessly link up all of LinkedIn’s six different apps. Right now, if you want to hop from the regular LinkedIn feed app to the very specific job app, you have to logout, open a second app and login. Redfern wants you to be able to go from one to the other with a single click, just like you can go from one website to another on the internet. He also wants people to be able to go seamlessly from device to device.

Facebook develops ad workaround for countries with poor mobile plans

Facebook missed callFacebook tells us that 7 out of every 10 people in the world, many in high-growth countries like India, Brazil, Indonesia, Mexico, South Africa and Nigeria, are using something less sophisticated than a smartphone to access the internet. That statement makes me feel like we should start a charity run: iPhones for Indonesia. I’m pretty sure there are bigger issues in those countries than the lack of a reasonable data plan but that’s not for Facebook to solve.

If you send customer emails, you’re already on mobile

LiveIntent AdaptMobile has become one of those giant marketing monsters that both intrigues and frightens anyone running a business. It’s all about apps, right? And you have to have a coding genius on staff if you want an app, right? And I have to redesign my whole website and make it skinny, right? So it will show up on a phone? And there are different kinds of phones, so how do I know if it’s working on both iPhones and Androids. . . and isn’t there another kind of smartphone out there? And what about tablets!

At that point, most people just walk away and leave it for another day. But the truth is, if you’re sending out marketing emails, you’re already on mobile.

LiveIntent would like to point out a couple of interesting facts:

Shoot, Upload, Repeat: Vine adds loop counter and milestone markers

We haven’t talked about Vine in a while, but that’s mostly because those little, loopy videos have become so commonplace on social media. But even though the novelty has worn off, we’re still captivated by the artistry of a well-made Vine video.

Digital Insights says Vine has 40 million users and 5 Vines are Tweeted every second. The best Vines are sticky. We watch them over and over and over and now Vine is counting. Going forward, every Vine will have a Loop Counter which shows how many times the wheels on the bus have gone round and round.

Mobile video ads are on the rise and they’re not just for movies and games anymore

Summer time is movie time but according to the June S.M.A.R.T. Report from Millennial Media, the entertainment industry isn’t the only industry taking advantage of mobile, video advertising.

23% of the mobile campaigns in Q1 had a “Watch Video” action and that’s up from 17% last year. Surprisingly, Energy & Power companies delivered a large number of video ads in the first part of the year. Their goal was to drive traffic to mobile sites and for general consumer awareness. Energy & Power was also one of the biggest growth verticals in Q1 showing a 270% increase in mobile ad spend over last year.