Marketing Pilgrim's "Mobile" Channel

Sponsor Marketing Pilgrim's Mobile Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

The chat room revisited: Facebook Labs launches Rooms

Social media is moving backwards. That may sound like a bad thing but I think it’s a wonderful thing. We started out meeting in chat rooms talking with people from all over the world who shared a common interest. From apples to zeppelins, if you were into it, there was a chat room for it.

Then MySpace and Facebook came along and blew the doors off the chat room. Instead of going to a digital meeting place, we invited people to visit our own personal space. And that meant stripping off our fantasy masks and handles because on Facebook we could only be our real selves.

Today, Facebook Creative Labs released an app that takes us back to the old chat room days – including the ability to assume an alter ego. It’s called Rooms.

68 percent of consumers say coupons promote loyalty

If you want to keep the same customers coming back over and over again, send them a coupon and then send them another one and another.

In “The State of Digital Coupons: How Digital Coupons Are Adapting to Mobile and Omnichannel by Forrester Consulting on behalf of RetailMeNot, we learn that coupons are still a prime motivator for both online and offline shoppers. 59% of consumers said coupons were most likely to influence their purchasing decisions. Luckily, there’s an upside to selling things for less money – customer loyalty.

Retail Me Not Coupon Loyalty
68% of consumers say coupons build brand awareness and lead to customer loyalty. Look at the chart above. The lighter the blue, the more positive the response. A large number of respondents said they were likely to tell friends about online coupons and promotion codes. 29% felt strongly that coupons led to brand loyalty and another 62% agreed to some extent.

Tablet users visit a site 5 times before buying and other mobile commerce facts

Tablet UsageToday’s infographic comes to us all the way from Paris. Not Paris, Texas. The Paris – Paris, France.

This intriguing missive came to me from a company called Content Square. They’re a French start-up whose raison d’être is optimizing digital platforms to increase conversion rates. A noble cause.

Their first infographic is called the “E-Commerce Tablet Barometer“. The English translation is a little wonky, but the data is interesting and so I thought it was worth sharing.

The main point of the piece is that tablets aren’t exactly the “one-click” wonders we expect them to be. Few, if any customers sit down with a tablet, go right to the product they want and buy it with a single tap. I can hear you rolling your eyes and sighing. . . ‘well, of course not’ but there are mobile apps that let you can buy just that easily – Amazon, eBay, any site that takes Apple Pay. . .

Snapchat to users ‘this is going to feel a little weird’

OuijaSnapchat launched their first in-app ad today and with it came the all-to-familiar, we hope this will save us, apology.

This one might be my all-time favorite:

This weekend we’re placing an advertisement in “Recent Updates” for Snapchatters in the United States. It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space. It’s going to feel a little weird at first, but we’re taking the plunge.

The app caters to young users and it has a reputation for naughty behavior, so I get the thinly veiled, double entendres but still. . . .

 An advertisement will appear in your Recent Updates from time to time, and you can choose if you want to watch it. No biggie. It goes away after you view it or within 24 hours, just like Stories.

TV viewers would rather skim social media than watch TV commercials

Tivo logoHow many of you simple watch TV while you’re watching TV? Show of hands.

That looks about right. The Second Annual TiVo Multitasking and Social TV Survey says that more than half of the people they studied multitask while watching TV. That’s a huge increase over last year’s 36%.

If you’re a TV producer, don’t worry. 47% said that even though they’re doing other things at the same time, their primary focus is on the television. . . or so they say.

Top TV-time activities:

  • 74% browse the internet
  • 73% read or send email
  • 71% send text messages

Listen to this! Twitter now has iTunes and Audio Cards

For the past year, social media has been all about bringing you more video and better images. Now Twitter wants to explore a new / old type of content – audio!

I know, when you use the word “audio” it sounds like a step backwards, so how about we use the words streaming music and podcasts. Now we’re talking. . . literally.

Twitter audio_card_blogTwitter just launched two new features that are designed to keep you on site / on app for just a little bit longer.

This graphic above is an example of the new Audio Cards. In Twittereze, Cards are rich media blocks that auto-format and deliver specific types of information in the same way every time. There are app cards, photo cards and player cards for video.

Study shows one third of Google ad conversions happen on mobile

 

When discussing mobile and commerce, we usually think of the phone as a tool showroomers use to find the best price on whatever it is they’re shopping for. But a new study from Marin Software shows that consumers are slowly but surely turning to their mobile devices to complete the deal as well.

 

Marin 2014 Ad Conversions

Desktop is still the clear choice across the board but those other two bars are closing in fast. Here are a few more facts from Q3 2014:

  • Mobile devices comprised 31% of paid search impressions and 38% of search ad clicks on Google.
  • Mobile accounted for 30% of ad conversions with mobile conversions increasing 2.4% quarter-over-quarter and nearly 11% year-over-year.

Facebook: