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Facebook adds trending videos and games to iPad app sidebar

Facebook’s latest iPad app update is all about keeping visitor engaged longer by putting all kinds of trending and entertaining content in the sidebar.

The top corner will continue to feature birthdays you should have remembered and events you thought you’d attend but probably won’t. Below that you’ll find the trending topics, just like on the website. Click one and you’ll go to a curated list of posts related to the subject. This is how Facebook keeps on top of hot topics like the Game of Thrones finale even if none of your Facebook friends are posting on the subject.

Below that is where it gets interesting.

Facebook iPad Update

The third segment is “My Games” and it includes easy access links to the games you’ve played.

Edelman survey says consumers want their entertainment selfie-style

Entertainment-in-the-Era-of-the-SelfieMe. Me. Me. It’s all about the me! A new survey from Edelman shows that consumers are taking control over what they watch, when and how they watch, rendering the old TV Guide virtually obsolete.

Binge-watching online is up from 86% to 94% here in the US. In China, 99% of respondents said they’ve binge-watched their favorite shows. 72% do it because they simply want to know what happens next. (This is me, binge-watching old seasons of 24). 57% said they do it to feel “caught up” and a handful simply want to avoid being spoiled by friends who have already seen it, so they hop online and get up to speed.

80% of marketers believe mobile is significant, yet allocate just 3% of budget [infographic]

If 8 in 10 search marketers believe that mobile is an important part of the marketing mix, why is it that it makes up just 3% of budget?

Sempo_SOS_Infographic_MobileTrends

(Source: SEMPO)

Millennials check their smartphones 43 times per day and other interesting facts

Millennials SDLSDL’s third report of the “Five Truths for Future Marketers” series is titled “Content Finds the Customer.” After reviewing the data, I think the title should be flipped to “Customers Find the Content.”

Think about it. Before mobile and even when the internet was new, customers were passive and advertisers pushed content in their direction. They sat in front of the TV and saw the commercials that were delivered. They opened the mail and found the store circulars and coupons. They opened the newspaper and saw the local ads.

Now, customers are in control of the feed. They skip the commercials on TV only watching the ones they want. They skip TV altogether in favor of streaming services and videos on YouTube. Mail can be stopped and is regularly tossed without a second look and how many millennials are reading the newspaper? Instead, they’re online, actively looking for the information they want and their expectations are higher than ever.

Friday Round-up: Flickr gets anti-social while Target gets appy!

Let’s wrap up the week with a few short stories that have been sitting in my bookmark file.

Flickr gets anti-social

If you use Facebook or Google to login to your Flickr account, get ready to memorize another password. At the end of this month, Fickr will require all users to log in using nothing but a Yahoo account. You remember. . . that free email address you signed up for years ago to catch all your spam?

Here’s what I got when I tried to sign in via Facebook:

Yahoo account reminderIf you don’t have an account, you’ll be prompted to start one. What are the chances that I remember my password. . . or my security answers . . . and now they want my cell phone number for verification, too. Geez, it’s my online photo gallery not my bank account!

No more laptops? Microsoft’s Surface 3 could make it so

Microsoft Corp Surface Pro 3We went from PC’s down to laptops down to mobile phones. Then someone realized we missed a step in between and invented the tablet – the perfect cross between a laptop and a mobile phone – or so they thought. In reality, tablets like the iPad certainly bridge the gap but if you create a lot of documents on your laptop a typical tablet is a poor replacement.

So Microsoft tried again, creating yet another option that falls somewhere between a laptop and a tablet. It’s the Surface 3 and it’s the one mobile device that could make you leave that clunky, too-heavy laptop at home.

Internet Traffic Jam: Netflix, Snapchat and Twitch TV take over the fast lane

mNQzNTA-tacula-rgbstckThe information super highway is getting crowded. During peak periods, it can be tough to maintain any kind of speed but we’re all trying – from out desktop computers, our smartphones, our tablets, internet TVs and gaming consoles. We’re shopping, reading emails, browsing the web – but more than anything, we’re streaming real-time entertainment content.

Almost 64% of all North American downstream internet traffic during peak hours is about streaming media and of that Netflix is king. According to a new report by Sandvine Global, Netflix is responsible for 34% of downstream peak traffic.

Many of these users are “cord cutters” – folks who watch TV and movies via the internet versus on a traditional TV. These guys are major road hogs.