Marketing Pilgrim's "Mobile" Channel

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Amazon Wallet takes the online retailer into the real world

Amazon WalletThere’s been a lot of talk about Amazon getting into the mobile payment market and it looks like they’re taking the first step with a new app. Amazon Wallet is now available for Android users through the AmazonApp store and Google Play. It’s listed as a Beta release and that’s good, because this little piggy has a long way to go.

As it stands now, the app only does one thing. It keeps track of your loyalty and gift cards so you don’t have to carry them around in your wallet. . . except when you have to. (Says Amazon: Physical gift cards may be necessary for redemption in some locations or may contain additional useful information. Keep your physical gift card in a safe place even after uploading it to your Amazon Wallet.)

Sports apps have the highest abandonment rate. How sticky is your app?

When we talk about an app being sticky, we’re not talking about candy-coated fingers on a mobile phone. Sticky is the icky term mobile mavens use to evaluate app loyalty. And if you thought getting people to download an app was tough, wait until you see what it takes to keep them coming back on regular basis!

According to this infographic by Localytics , 20% of apps are only opened once! Also, if an app is only opened once in 7 days, there’s a 60% chance it will never be opened again. Wow.

Localytics Apps

Sports apps have the highest abandonment rate. I wonder if that’s because sports are so seasonal. Every hockey season, I download an NHL app then I delete it when the season is over. Games also have a pretty high abandonment rate. I’d guess this is because once you try it you find that it’s too easy or too boring.

Facebook releases new app for celebs only. Well, la-de-da

Facebook just released a new app from the Creative Labs division called Mentions. Anytime someone on Facebook mentions your name or brand, the app captures the post and adds it to your Mentions feed. From here, you can easily respond with a comment. You can also use the app to upload your own updates and run live meet-ups.

One thing. You have to be a celebrity in order to use it.

What?

 

Facebook Mentions

Mentions is currently only available for people with verified Pages in the US. We plan to roll out to more countries and verified Profiles in the coming months. If you are an admin of a verified Page, you can request access to Mentions directly. If you are a public figure, you can also download the iPhone app to request access.

The largest percentage of email marketing revenue comes from this device. . .

According to a new Custora report, 26.7% of revenue from email marketing – the largest percentage  – was generated via this device. Was it the desktop? The tablet or the mobile phone?

Surprise, surprise, it was the mobile phone. Emails opened on a desktop only generated 20.9% of revenue, tablets generated 23.1%. That’s amazing given that a large number of marketers haven’t optimized their emails for mobile. Mobile phones also drove the majority of Direct traffic conversions while Paid Search rules on tablets.

Look at this grid from the just published “Custora E-Commerce Pulse Report“:

Custora Ecommerce percents

On desktops, it’s all about Organic Search, followed by Direct, Email and Paid Search. And look at what’s not doing so well on any device – Social Media coming in no higher that 0.6% of revenue from mobile phones. It’s barely a blip and it’s worse on desktops and tablets.

Paypal takes a look at the cashless utopia

Paypal mobile paymentsIn the last month, 3 people told me they were reluctant to make a payment online. They were concerned about putting that “kind” of information online. They were afraid it might not be secure. But these same people wouldn’t think twice about handing their credit card over to a waiter at a restaurant. A waiter who walks away with it and could easily use it to buy a TV on Amazon while you’re finishing desert.

Funny how we trust people but not machines. The shame of it is, those machines could save us all a lot of time and cut down on our stress!

Paypal surveyed 15,000 people in 15 countries and asked them how they felt about living in a cashless society. 78% agreed that paying online was ever so easy, but 40% said they wouldn’t do it with a mobile device.

Highlights from day one of MobileBeat 2014

Mobile TectonicsMobileBeat, VentureBeat’s seventh annual event on the future of mobile, is underway in San Francisco. They have a pretty powerful lineup of speakers which includes VPs and CEOs from both the retail side (Sephora, Walmart, Threadless) and platform side (Google Analytics, Facebook, LinkedIn).

There’s a lot going on, so I thought I’d take a moment to serve up some of the highlights from the conference so far.

Imagine a web without URLs

LinkedIn vice president of mobile Joff Redfern says his network is working on a way to seamlessly link up all of LinkedIn’s six different apps. Right now, if you want to hop from the regular LinkedIn feed app to the very specific job app, you have to logout, open a second app and login. Redfern wants you to be able to go from one to the other with a single click, just like you can go from one website to another on the internet. He also wants people to be able to go seamlessly from device to device.

Facebook develops ad workaround for countries with poor mobile plans

Facebook missed callFacebook tells us that 7 out of every 10 people in the world, many in high-growth countries like India, Brazil, Indonesia, Mexico, South Africa and Nigeria, are using something less sophisticated than a smartphone to access the internet. That statement makes me feel like we should start a charity run: iPhones for Indonesia. I’m pretty sure there are bigger issues in those countries than the lack of a reasonable data plan but that’s not for Facebook to solve.