It sounded like a good idea when they came up with it. Get U2 to perform at the big Apple announcement event then give their newest album “Songs of Innocence” to every iTunes user for FREE. It will show Apple’s commitment to being fun and innovative. It’s a sweet way to reward the loyal users and it will generate a ton of press. . . a win, win, win!
Apple should have known better.
This is one of the tamer responses:
I’m going as the new U2 album for Halloween. I show up at your house, declare myself “innovative new marketing” & refuse to leave forever.
— the haaaahn dynasty (@trillotto) September 14, 2014