Nielsen just posted some numbers that show the differences in how men and women approach buying a mobile phone. As I skimmed the list, I wondered if the same couldn’t be said for all types of shopping. For example, women said price was the most important consideration when buying a new mobile phone. (72% vs 67% of men.) Since women are the primary coupon users, it makes sense that they’d be more price conscience.
Men, on the other hand, were far more interested in a phone’s features. They were more interested in battery life, internet connectivity, and screen size. They were way more interested (41% vs 31%) in processor speed which I have to admit is something I never thought about when buying a phone. They were also more likely to be swayed by the operating system. (48% vs 41%)