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Millennial Media Breaks Down the Second Screen Super Bowl (Infographic)

mm-superbowl-mobileThis year’s Super Bowl didn’t break any viewer records but they came in close with an audience of 108.4 million people. (Last year’s game broke the record with 111.3 million.)

This year’s game did break social media records as fans posted more than 47.7 million updates to Twitter, Facebook and other social networks. According to Trendrr, this is three times what we saw during last year’s Super Bowl.

The overwhelming majority of social media updates came in via mobile and that’s where Millennial Media comes in. They’ve put together an infographic showing the pattern of conversation throughout the event.

Let’s examine a few highlights before we look at the whole graphic.

During the game 87 percent of impressions were from smartphones, while 13 percent were on tablets.

Google Now Ad Makes It Look SO Easy

Last night this ad ran during the Grammys for Google Now. Looks pretty cool, right? Remember this is running on a Nexus 4 which is the ultimate Android OS machine.

Are you using Google Now? How does this kind of service impact your marketing efforts? What elements of local Internet marketing become more important in light of a service like this? Are you making efforts to accomodate for this kind of information retrieval optino for customers or are there too few right now to make it a priority?

Here Comes the Social Networking Bride

davids bridal appA woman’s wedding is a very special event that, with a little luck, only happens once in a lifetime. So, it’s not surprising that she’d want to share every second of that special day with her extended family and friends. What is surprising is that one-third of all the brides in a recent survey planned to log on to social media while they were on their honeymoon as well. The possibilities for oversharing are enormous and frightening.

David’s Bridal asked 1,262 Canadian brides about their social media plans leading up to and after their wedding and the answers were enlightening.

Almost half of the couples surveyed have dedicated online wedding sites or online registries. A whopping 62% of newly-engaged ladies looked to social media for wedding ideas, 43% used Facebook to source vendors, 35% downloaded wedding planner apps and 24% planned to use an online program to monitors RSVPs.

New ExactTarget Report Reminds Marketers, You Are Not Average

SFF20-coverI often forget that I know things the average person doesn’t. I don’t mean that to sound snobby. What I mean is that when you spend your whole day navigating the internet, posting to blogs and social media, and responding to email, you forget that some people don’t go on the internet at all. (Horrors!)

ExactTarget just released a fascinating new chapter in their Subscribers, Fans and Followers series. It’s called “Marketers From Mars.” And before they got me with the research, they hooked me with the wonderful, 1950′s space race graphics that they used throughout the pages.

The report contends that the modern marketer is like the space explorers of the past. We’re left our connected world behind in favor of technologically advanced devices and web tools. We’re Tweeting and Instagramming photos while much of the world is still talking on the phone and sifting through old snapshots they had processed at the Fotomat ten years ago.

FTC Report on Mobile Privacy Suggests Ways to Standardize Data Collection Notification

personal dataIf you dig around long enough, you’ll probably find a tiny bit of text somewhere on that new app that explains how the app is going to collect your data and what they’re going to do with the information. But honestly, how many people actually read these legal docs?

I decided to check out the privacy policy on my favorite mobile game, Bejeweled. I was surprised to find this paragraph under “Non-Personal Information.”

The non-personal information collected may include demographic information including gender, age, zip code, information about your computer, hardware, software, platform, game system, media, mobile device, including unique device IDs or other device identifiers, incident data, Internet Protocol (IP) address, network Media Access Control (MAC) address and connection. We also collect other non-personal information such as username, user ID or persona, feature usage, game play statistics, scores and achievements, user rankings, time spent playing our games, and click paths as well as other data that you may provide in surveys, via your account preferences and online profiles such as friends lists or purchases, for instance.

Mobile Users Expected to Redeem 10 Billion Coupons This Year

vons coupon appFor years, I’ve subscribed to the Sunday LA Times and the Orange County Register just to get the coupons. Thanks to these glossy bits of goodness, I save around $30 a week on my grocery bill which far outweighs the cost of the paper. But this past Monday, I noticed something. I didn’t cut the coupons on Sunday and I didn’t cut them out the week before either.  And you know what? I might cancel the paper altogether because now, I get all the coupons I need online and on my mobile phone.

A few weeks ago, I downloaded the new Vons grocery store app that lets you see which digital coupons are on your card and add new ones on the fly. It has completely changed the way I grocery shop.

Mobile Mix: 102 Million Mobile Users Play Games on Their Device

angry birds star warsFrom board games to the arcade, to dedicated consoles in our homes, we’ve proven our love of games over the years. So it shouldn’t come as a surprise to learn that there are over 100 million mobile gamers in the world.

Millennial Media has dedicated their January Mobile Mix report to the art of the game, noting that it’s been the leading app category for more than a year.

The big news for marketers, ad-supported revenue on game apps grew 119% year-over-year. That’s a lot of quarters.

Smartphones were responsible for 74% of the mobile game ad impressions with 64% coming from an Android device. That was higher than the average for all categories combined.