You’re driving through town and stop for a red light. Ping! That’s the sound of a mobile phone notification. Excited, you pick up your phone (which is always within reaching distance) and check, hoping it’s a cool Tweet or a text message from a friend. Nope. It’s an advertisement for the gas station on the next corner. Come in now and save 10 cents per gallon.
You check your gas gauge. You are a little low, so why not? The light turns green, you drive on and make an unscheduled stop at the gas station.
You’ve been snared by the drive-by coupon.
AdAge says that “filling stations” (must be an East coast thing, no one calls them that out here in the West) in three states are currently testing this new concept from iSign Media.