Marketing Pilgrim's "Mobile" Channel

Sponsor Marketing Pilgrim's Mobile Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Deloitte’s State of the Media Democracy Tracks the Illusive Digital Omnivore

sheldon cooperSsh. . . don’t disturb the digital omnivores. You can get a little closer if you’re quiet. Generally, they’re too engrossed in their media device to notice you, but if they sense you’re reading over their shoulder. . . look out. . .it could get ugly.

The new Deloitte State of the Media Democracy survey says that there’s been a dramatic rise in the digital omnivore population. 26% of consumers have morphed into one of these creatures because they own a laptop, a smartphone and a tablet.

Here’s an amazing fact. Tablet ownership is up 177% over last year. How crazy is that?

Digital omnivores are passionate creatures.

93% said that Internet access is the most valued household subscription. (Take that Sunday newspaper.) More than half said they’d pay extra in order to get a little more speed on the information superhighway.

Generation Z: If They’re Awake, They’re Online

1019022_79637985If you’ve ever had dinner with a teenager, you know how hard it is to get them to disconnect. Sure, they’re sitting right across from you, but they’re texting under the table and if the right message comes in, they’re gone in a flash.

With mobile phones, internet connected video games, tablets and computers, staying connected is easy for Generation Z. And though these 13-18 year-olds represent only 8.3% of the US population (as of the 2010 Census) they represent a much bigger presence on the internet.

Wikia just released the results of a new study they conducted with Ipsos MediaCT called  “GenZ: The Limitless Generation.” It examines the relationship between teens and technology and at the risk of sounding like a boring parent, the results are disturbing.

Is the Camera Enough of a Reason To Get a Windows Phone?

How companies choose to advertise is always fascinating to other marketers especially when that ad is attempting to help fight what might appear to many to be an uphill battle.

In the world of mobile we talk about two platforms primarily: Apple’s iOS and Android. Of course, there are other platforms and the one that seems to be trying the hardest to break into the game with the big boys is Microsoft’s Mobile Windows. It’s a common theme from Microsoft who seems to be playing catch up in most everything that is becoming more important as the years go by.

Here is a new ad from Microsoft that will be running during the NCAA Tournament. The gist is that the camera on the Nokia Lumia 920 is better than the Samsung S3

Majority of DVR Users Record Shows Just to Skip the Commercials

tablet viewing

We the people, watch a lot of TV, video and movies.

If you don’t believe me, I have the results from Motorola Mobility’s Fourth Annual Media Engagement Barometer to back me up. They studied the video viewing habits of 9,500 consumers in 17 countries and found out that people spend a lot of time watching and they do it all over the house.

I wouldn’t say any of these results are startling, but their are plenty of fun tidbits you can use to amuse your friends.

For example:

Consumers around the world are watching nine more hours of TV than they did in 2011. (19 hours vs 10 hours). When you add in films, the average person is now watching 25 hours of TV and movie content a week.

Will A Watch or Glasses Be The Norm for Internet Users?

Dick Tracy WristwatchGoogle’s Glass project has caused a stir. Heck, the talk has already gone SO mainstream that Rush Limbaugh has talked about it (not sure if that is good, bad, interesting, sad, scary or all of the above …. you make the call). There is even pessimism out there in tech world to offset the unbridled ‘this is the future!’ speak.

Since no one wants to be ‘one-upped’ in the ‘we have the future of personal Internet interactivity right here for you!’ category lots of focus is being centered on the wrist. I don’t wear a watch so the only time I consider my wrist is if I have injured it but that’s not what Apple and Samsung are betting on for the future. They are working to make your wrist the focus of your Internet activity.

Samsung’s ‘Smart Pause’ Forces Consumers to Keep Their Eye on the Ad

samsung galaxyLast week, Samsung unveiled their brand new, highly-hyped, mobile phone at SXSW. The unit is called Galaxy S4, so  I expected the ad campaign to be spacy and zippy and full of science and tech. But the graphic you see here is what Samsung is using to promote their new phone — softly muted, retro-looking children, happily cavorting in the park on a summer day.

Sweet. But really? Is this what I want from my mobile phone? Samsung says their new phone will make my life simpler, richer and more fun. Okay, I’m on board with that.

Here are a few of the new features:

S Voice Drive: put your phone in Drive Mode and buttons get bigger and voice activation takes over.

A Poor Mobile Email Experience Leads 30 Percent of Consumers to Unsubscribe

More people are picking up their mobile phones and tablets to check their email inbox and that could be either good news or bad news for marketers.

On the upside, it means people are getting the message throughout the day. They can pick up their email while they’re out having lunch or waiting in line at the bank. The downside is that they have little patience for emails that don’t display properly on a mobile screen.

bh-consumer_survey-graph_1_(3)

 

According to a new report from BlueHornet, a poorly displayed email would send 30.2% rushing to click the unsubscribe button. This is up from 18% last year which goes to show that are patience is waning. A year ago, mobile email wasn’t that common, so it was easy to forgive a company for not getting on board. Now, though, there’s no excuse for a poorly executed email.