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Q1: Rise of the Androids – Time for Another Mobile Mix

mobile mixHouston, we have a new Mobile Mix. It’s Millennial Media’s Q1 2013 Mobile Mix Report to be exact and once again they make me smile with their clever cover.

In space, no one can hear you tapping but down here on Earth, it’s a joyous sound.

  • Ad impressions on the iPhone are up 28% over last quarter.
  • Ad impressions from Samsung devices rose 19%

And here’s a really amazing stat

Amazon broke into the list of the top 10 manufacturers and saw impressions increase 125% from the previous quarter.

 Q1: Rise of the Androids

Have a Conversation with Your Computer: The New Google Search

io conference escalatorIt’s Day Two of the Google I/O developers conference in San Francisco and the new features and ideas just keep on coming. Look at this photo from the first day. It’s like Comic-Con! But I must ask, where are the women? Surely there are at least a few females in the developer trade?

Gender issues aside, I love the idea behind this event because it’s not just a set of PR announcements, it’s a community coming together to create amazing new tech goodies for you and me. I also love that the official agenda includes a time slot for “Bike and Coat Check.” That makes me smile.

Anyway, let’s get down to business – search business with a look at some of the new things coming your way.

[Infographic] In a Mobile World Customer Reviews Matter More Than Ever Before

customer-feedback-matters-previewThe Internet world is indeed a mobile world. There is no longer proof needed for that to agreed to amongst any marketers.

What that mobile world has created, however, is a brave new world for the consumer who now wields more power than ever. That power comes mostly in the form of reviews of a business’ products and services. It all leads to a customer who can voice great joy or great dissatisfaction with a business and that is power.

According to Gib Olander, CEO, Local Viewpoints,

Word-of-mouth advertising has long been recognized as the primary factor behind 20% to 50% of all purchasing decisions; in today’s mobile friendly, digital world, consumer testimonials and online reviews have become the default way within search results for consumers to judge the viability of a business to meet their needs.

The folks at Local Viewpoints put together an infographic to help further explain this reality of today’s online world.

Here it is.

Google’s New Map App Could Be a Win for You or Your Competitor

This morning, Google posed a question: “What if we told you that during your lifetime, Google could create millions of custom maps…each one just for you?”

You’d say, “Of course you can! You’re Google!”

We’ve sipped the Kool-Aid and it tastes good.

Introducing (insert fanfare here) the new Google Maps!!

google map

This nifty number isn’t just about how to get from here to there. No, no. Like its big brother the search engine, Google Maps is all about discovery. That’s a huge plus for anyone running a brick and mortar location – except when it’s not.

Pinterest Adds Duplicate Warnings on Site and Search Features on Mobile

Want to know something Pinteresting? America’s favorite image pinning site just added a bunch of new features on the web and on the mobile app!

Okay, I can’t take credit for the whole “pinteresting” usage, but it’s cute, it works, so let’s run with it. . . straight to the website.

pinterest repeat

This is Pinterest’s new duplicate warning system. It will pop up and warn you when you’re about to pin something you already pinned. Pinterest says users have been asking for this feature which is funny because there are billions of images in the world, so what are the chances that you’d accidentally pin the same image twice?

ABC Reveals Plan for Unified Advertising Across All Platforms

abc watchABC just completed their 2013-2014 TV Upfront presentation. They did it with their usual dose of self-deprecating humor and lots of jabs at the other networks. Their new season is full of crazy comedies and high-concept fantasy shows such as Once Upon a Time in Wonderland  (Is Alice mentally ill),  Resurrection (a boy returns from the dead 32 years later.) and Marvel’s Agents of S.H.I.E.L.D.

With shows like these, you know ABC is in for another season of high ratings in the young demographics and lots of social media buzz. Because of that, the network is pushing forward with two concepts that will help advertisers reach that coveted audience.

Shoppers Who Use Mobile In-Store, Spend More [Infographic]

Consumers like to use their smartphones when shopping to find more information or get a better deal. That’s not new news. I know. But every time I see a new study and / or infographic it gets me thinking and that gets me writing. Here’s what started the fire today — a new post from Google’s Think Insights.

Here’s the top half of the infographic.

google buy more

79% of smartphone owners are ‘smartphone shoppers.’ Got that. 84% use their phone while they’re shopping in-store. Got that. Now, take a look at the categories. Nearly every smartphone shopper uses their phone when shopping for appliances. Brick and mortar owners complain about showrooming, but in this case, I say it’s their own fault.