While mobile ad revenue is still not the lion’s share of ad revenue for most, the fact is it’s a growth area. Whatever the number that is attached to total mobile ad revenue worldwide is, Google is taking in over half of that total for now, according to eMarketer.
The chart comes from reports the research company has put together and if this is trending, Google looks to continue to take even more moving forward.
Facebook is also trending well, at least according to this research. Of course, Facebook investors might be relieved to see this considering they are not all too happy with Mark Z. and his band of merry social networkers at the moment.