Marketing Pilgrim's "Mobile" Channel

Sponsor Marketing Pilgrim's Mobile Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Yelp Updates Its Nearby Tab To Tell Users What’s, Ummm, Nearby

Yelp NearbyFirst, a confession. I don’t use Yelp. It’s not because there is anything wrong with it, it’s just that I am not the right demographic. I am not an urban dweller who is constantly on the lookout for something to do. As a result, reviews of places don’t apply to me in most cases.

I tell you this because when Yelp announced yesterday about their updated Nearby tab I was interested and saw this in the Yelp blog.

Our updated Nearby tab now offers suggestions based on your location, previous Yelp check-ins and reviews, and Yelp friends as well as other data like the time of day and even the weather. At Yelp, we have an entire community of reviewers that we rely on to suggest places you might not know about, as well as places that you and your friends love. Maybe you’ll discover something new, maybe you’ll understand what the neighborhood has to offer, or maybe you’ll be reminded of an old favorite.

Apple iOS 7: iTunes Radio, AirDrop and Photo Filters

The news from the Apple Developers Conference (WWDC) continues to pour in and it’s only the first day. Instead of saving the best for last, Apple opened with a look at the new iOS 7. I talked about the design changes earlier today and now we’re moving on to the big announcements.

We begin with iTunes Radio

itunes radio

We thought that the MP3 player would make radio obsolete, but like online video and TV, the two worlds have come together to create an even better product. In this case, internet radio.

Look at these stats:

80% of internet radio audience listens for 1-3 hours per day, 40% listening 1-2 hours per session.

61% of listeners don’t keep player minimized, 64% often check the player for song/artist info.

Apple Introduces iOS 7: Faster, Cleaner, More Competitive

iOS 7The Apple Worldwide Developers Conference (WWDC) has begun! That means lots of news bites from that side of the tech world beginning with an iOS update that has something old, something new, several things borrowed, but no one will be blue.

Behold the iPhone with the new iOS 7.

Cosmetic Surgery

The first things you’ll notice are cosmetic changes. The icons are flatter, more clip art than fancy symbol. For example, the camera button is now an old fashioned camera instead of a lens looking at you (which I always found hard to spot quickly.)

They also got rid of the bars in the top corner and went to dots. This is going to force the world to change their vocabulary. Years from now, when kids are watching old movies from the early 2000’s, they won’t understand when the trapped hero asks the heroine, “how many bars do you have?”

Mobile Advertising Dollars Triple for YouTube and Climb on iPad Mags

mobile adsMobile advertising can be tricky. You’re dealing with smaller screens, shorter attention spans and limited bandwidth in some cases. None of that has stopped YouTube from tripling their mobile ad sales in the last six months. Bloomberg estimates $350 million in revenue. That means mobile is bringing in between 20% and 25% of YouTube’s yearly revenue. Not bad for a such a new and “hard to monetize” product.

The success of the program is coming from two elements. First, YouTube app usage has gone through the roof.

More than half of smartphone users in the U.S accessed YouTube’s application in March, according to Nielsen Holdings NV (NLSN). At least 70 million people in the U.S. were on the app in March, up 42 percent from a year earlier, the researcher said.

More than Half of All Showroomers End Up Buying at Amazon

Unless you’re buying a puppy or a car, it’s kind of hard to beat Amazon, isn’t it? If you want it, you can find it there and usually it’s cheaper than buying it anywhere else. You can even buy used media items and save even more money! So it’s no surprise that 57% of showroomers ended up shopping at Amazon.

Let’s dig into this chart from a recent Harris Poll.

They asked showroomers: “which online retailer do you most frequently purchase from after visiting a brick and mortar store?”

showrooming table

Looking at the left side of this chart, there’s no competition. Literally.  The right side of the chart intrigues me but I’m not sure I’m reading it right.

  • 66% of Best Buy showroomers ended up buying from Amazon. Yes?

The Pros and Cons of Drive-by Couponing

geolocation adsYou’re driving through town and stop for a red light. Ping! That’s the sound of a mobile phone notification. Excited, you pick up your phone (which is always within reaching distance) and check, hoping it’s a cool Tweet or a text message from a friend. Nope. It’s an advertisement for the gas station on the next corner. Come in now and save 10 cents per gallon.

You check your gas gauge. You are a little low, so why not? The light turns green, you drive on and make an unscheduled stop at the gas station.

You’ve been snared by the drive-by coupon.

AdAge says that “filling stations” (must be an East coast thing, no one calls them that out here in the West) in three states are currently testing this new concept from iSign Media.

Social Sharing Beats Search Engines for Mobile Video Discovery

youtube appMobile is hot. Video is booming. TV Everywhere is the new network motto. And yet, only 1/3 of device owners are watching video on mobile. It’s hard to imagine, but a new study by Harris Interactive on behalf of Telly says it’s true.

Who:

Those who are watching tend to be young. Folks 18-44 are three times more likely to be watching video on mobile than those over 45. And men are 10% more likely than women.

Just for fun, people in the south are more likely to watch videos on their mobile device than those from other parts of the country.

How: