Ssh. . . don’t disturb the digital omnivores. You can get a little closer if you’re quiet. Generally, they’re too engrossed in their media device to notice you, but if they sense you’re reading over their shoulder. . . look out. . .it could get ugly.
The new Deloitte State of the Media Democracy survey says that there’s been a dramatic rise in the digital omnivore population. 26% of consumers have morphed into one of these creatures because they own a laptop, a smartphone and a tablet.
Here’s an amazing fact. Tablet ownership is up 177% over last year. How crazy is that?
Digital omnivores are passionate creatures.
93% said that Internet access is the most valued household subscription. (Take that Sunday newspaper.) More than half said they’d pay extra in order to get a little more speed on the information superhighway.