Marketing Pilgrim's "Mobile" Channel

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Beverage Ads Dominate Consumer Goods Category on Mobile

292253_coca-cola_is_goodConsumers will use their tablet to shop for clothes and their smartphone to search for a local restaurant but what about those small but important things in life such as toilet paper, milk and cat food?

Millennial Media set out on a mission to discover the links between consumer goods and mobile and the time has come to reveal the results!

It all begins with incredible growth. Mobile ad spend in Consumer Goods grew 235% year-over-year. The biggest push came from Beverages. The manufacturers of soda, alcohol, juice, tea, energy drinks and bottled water bought 43% of the ads in the category. Cosmetics and Hygiene came in second with 28%.

Facebook Hires Former Apple Maps Executive for Mobile Effort

facebook-icon 1Let’s think about this for a second.

Facebook is launching its Home initiative which is an Android platform. As part of the effort to be a mobile company they have now hired Richard Williamson who led the great ill-fated Apple Maps launch of 2012. You remember that one, right? It’s where landmarks were somewhere other than where they should be and fanbois and girls were led down alley ways with directions that were less than direct. Yup, that one.

Well, Facebook must know something other than that record to hire Williamson. Bloomberg reports

Williamson joined Facebook in the past couple of weeks to be a manager within its expanding mobile-software group, said two of the people, who declined to be identified because the information isn’t public.

Faster Mobile Experience Should Help Marketers But Will It?

According to the Google Analytics blog the speed of mobile sites is increasing and comes close to matching that of the desktop.

This is probably a mixed bag for marketers. Why a mixed bag? Well, as the mobile experience gets faster marketers will need to match marketing performance with these efforts. As we have seen, sometimes the marketing hype far exceeds the marketing reality.

Here is a chart from the Analytics blog post. The information was gathered from Google’s Site Speed results of opted in web sites.

Page Load Times Google Site Speed Reports

So how are your mobile efforts holding up? Are you ready for a truly mobile Internet?

iPhone Users Do More Virtual Shopping Than Android Users

ebay appIt’s no secret that I’m an iPhone fan and I often get a lot of flack from commenters regarding my obvious bias. But I can’t help it when the numbers simply go my way. Like this set of numbers from media and marketing research firm Arbitron:

A greater percentage of iPhone users (67.5 percent) use mobile apps for commerce compared to Android users (43.9 percent).

iPhone users went on an average of 35 virtual shopping trips in a month, while Android users only went shopping 29.5 times.

In addition, iPhone users spent more time using mobile commerce apps (105.3 minutes/month vs. 87.6 minutes/month).

LinkedIn Jumps on the Feed Reader Craze, Buys Pulse

pulseEvery since Google announced that they were shutting down Google Reader, a dozen others have popped up with plans to fill the void.

Today’s entry comes from LinkedIn. Instead of reinventing the wheel, they bought one – Pulse: Your News, Blog, Magazine and Social Reader. The app was designed as a class project by two Standford boys who were looking for a better way to keep up with their favorite blogs and newspapers.

Now, 20 million people use Pulse to keep up with their favorite content streams in 190 countries. Pulse says they consume more 10 million stories a day and that’s music to this writer’s ears.

LinkedIn bought Pulse because well-written content is slowly pushing random blurbs off the page.  Here’s a quote from their announcement post.

Foursquare Gets $41M Investment

iPhone FoursquareNo matter who you are $41 million is nothing to sneeze at. I am not a friend of Foursquare’s founder Dennis Crowley but I wonder if he checked in at the bank recently with a smiley face.

Foursquare has been falling off the radar a bit as has the entire check-in model. There is value in certain areas but as far as a universal activity that everyone on the Internet seems to have the urge to do, it’s safe to say ‘not so much’.

Businessweek reports on the investment and gives a feeling of the sentiment around the company

When Dennis Crowley debuted Foursquare, his location-based social media app, at South by Southwest in 2009, he got rave reviews. The tech blog Mashable called Foursquare the “breakout mobile app” of the event. VentureBeat called it “the next Twitter.” At this year’s SXSW, Crowley, 36, had to remind people his company still exists.

Why Monday, Thursday and Sunday Are Important and Other Digital Video Facts

adobe reportWhich mobile device is popular with “content snackers?” Which social media site has the most video referrals? And what is the significance of Monday, Thursday and Sunday in regard to video viewing?

Lucky you, I have the answers to all these questions. Even more lucky for you, I didn’t come up with myself. I dug them out of a new report from the Adobe Digital Index. It’s called The U.S. Digital Video Benchmark 2012 Review  and though it sounds like a heavy read, it’s actually an informative quickie.

Let’s start at the top with the big numbers – video consumption in Q4 2012 was up 30% year-over-year.

That’s a 13% increase from Q3 to Q4. Video viewing isn’t just growing, it’s growing at an insane pace.