We get it already. A lot of people have smartphones. Congratulations.
It’s best now to learn how people are using these phones because as marketers we can’t do much without the understanding of exactly where people are and, more importantly, why they are there.
Experian Marketing Services takes a look at smartphone use in a recent study. Here are a few findings.
It’s almost a little surprising that the ability to talk is still the main reason to have a phone! Texting comes in a close second. What would be interesting to see is how these ratios change in various age groups. I would offer that my teenager stomps on that 58 minute mark and leaves it in the dust on a daily basis.