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Mobile Advertising Dollars Triple for YouTube and Climb on iPad Mags

mobile adsMobile advertising can be tricky. You’re dealing with smaller screens, shorter attention spans and limited bandwidth in some cases. None of that has stopped YouTube from tripling their mobile ad sales in the last six months. Bloomberg estimates $350 million in revenue. That means mobile is bringing in between 20% and 25% of YouTube’s yearly revenue. Not bad for a such a new and “hard to monetize” product.

The success of the program is coming from two elements. First, YouTube app usage has gone through the roof.

More than half of smartphone users in the U.S accessed YouTube’s application in March, according to Nielsen Holdings NV (NLSN). At least 70 million people in the U.S. were on the app in March, up 42 percent from a year earlier, the researcher said.

More than Half of All Showroomers End Up Buying at Amazon

Unless you’re buying a puppy or a car, it’s kind of hard to beat Amazon, isn’t it? If you want it, you can find it there and usually it’s cheaper than buying it anywhere else. You can even buy used media items and save even more money! So it’s no surprise that 57% of showroomers ended up shopping at Amazon.

Let’s dig into this chart from a recent Harris Poll.

They asked showroomers: “which online retailer do you most frequently purchase from after visiting a brick and mortar store?”

showrooming table

Looking at the left side of this chart, there’s no competition. Literally.  The right side of the chart intrigues me but I’m not sure I’m reading it right.

  • 66% of Best Buy showroomers ended up buying from Amazon. Yes?

The Pros and Cons of Drive-by Couponing

geolocation adsYou’re driving through town and stop for a red light. Ping! That’s the sound of a mobile phone notification. Excited, you pick up your phone (which is always within reaching distance) and check, hoping it’s a cool Tweet or a text message from a friend. Nope. It’s an advertisement for the gas station on the next corner. Come in now and save 10 cents per gallon.

You check your gas gauge. You are a little low, so why not? The light turns green, you drive on and make an unscheduled stop at the gas station.

You’ve been snared by the drive-by coupon.

AdAge says that “filling stations” (must be an East coast thing, no one calls them that out here in the West) in three states are currently testing this new concept from iSign Media.

Social Sharing Beats Search Engines for Mobile Video Discovery

youtube appMobile is hot. Video is booming. TV Everywhere is the new network motto. And yet, only 1/3 of device owners are watching video on mobile. It’s hard to imagine, but a new study by Harris Interactive on behalf of Telly says it’s true.

Who:

Those who are watching tend to be young. Folks 18-44 are three times more likely to be watching video on mobile than those over 45. And men are 10% more likely than women.

Just for fun, people in the south are more likely to watch videos on their mobile device than those from other parts of the country.

How:

How We Spend Our Time on Our Smartphones

We get it already. A lot of people have smartphones. Congratulations.

It’s best now to learn how people are using these phones because as marketers we can’t do much without the understanding of exactly where people are and, more importantly, why they are there.

Experian Marketing Services takes a look at smartphone use in a recent study. Here are a few findings.

Total-Time-spent-daily-using-a-smartphone-and-activity-share1

It’s almost a little surprising that the ability to talk is still the main reason to have a phone! Texting comes in a close second. What would be interesting to see is how these ratios change in various age groups. I would offer that my teenager stomps on that 58 minute mark and leaves it in the dust on a daily basis.

Infographic Shows People Are Two-Timing on Their TV Sets

Memorial Day means the start of the summer blockbuster movie season. This weekend, we’ll all be getting Fast and Furious again along with another Hangover. Next month, Superman returns to the big screen and in July the Lone Ranger rides again. But if you prefer not to fight the crowds, you can also stay home and watch some of the best movies (or the worst if that’s your thing) on your PC or mobile device.

In honor of this holiday weekend, here’s a look at how men and women stream from M-Go.

streaming steaming

What a terrible blow for TV sets all over America. They probably have no idea how often their man is cheating on them! He’s running around with that hot, stylish mobile phone while his first love sits in the living room, cold and alone just waiting to be turned on.

Target’s New Cartwheel Takes the Long Way Around to Digital Couponing

cartwheel collectionsTarget recently launched a new digital coupon app called Cartwheel that is supposed to make shopping more social. It begins with a great idea; personalized digital coupons but from there, the wheel gets a little wobbly.

Here’s how it works. First, you have to log on to the Cartwheel site and sign-up using your Facebook login.  You must have a Facebook account to use the program and that seems like an unnecessary hurdle. The point is to get more people to shop at Target, right? But if I don’t want to give you access to my Facebook account, then I’m out. Hmmm. . .