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Warning: Using a Mobile Phone While Shopping Leads to Unplanned Purchases

ipsos reason cloudA new IAB study offers more proof that offline retailers needn’t fear the mobile shopper. Sure, they may be using their phone to see if they can find a better price online, but one third of those showroomers made an in-store purchase anyway.

The new report, which was compiled by IpsosMediaCT, doesn’t deny the fact that mobile encourages online shopping, it does reveal a few bright spots for offline retailers.

First off, let’s be clear about the numbers. Only 31% of consumers use a mobile device while shopping in a store. I say “only” because that means that the majority of consumers who walk through your door are going to follow traditional shopping behaviors.

That doesn’t mean you should ignore the wants and needs of the mobile shopper, but it’s good to have perspective.

Is Foursquare’s Credit Card Deal Too Little Too Late?

Foursquare Burger King Offer VISABe honest, how many of you REALLY use Foursquare?

Yesterday, AdAge reported on a new program being rolled out by the company with Visa and MasterCard that mirrors a program they have had in place for a while with American Express.

Looking to unlock a new revenue stream, Foursquare is announcing new partnerships with Visa and MasterCard that will let credit and debit card holders claim discounts at participating retailers.

The deal is essentially replicating what the company has had in place for going on two years with American Express, a program that enables people to “sync” their credit cards with Foursquare to claim discounts that appear as credits on their statements simply by checking in to a participating location.

Android or iOS Biggest Seller? Who Gives a S^$%, They’re Both Very Popular

If you aren’t fed up by now by the conflicting reports as to which mobile OS is top of the heap then you likely have not been paying attention. You should be happy.

The latest company to put their spin on which OS is leading the pack is Kantar as reported by Engadget

Most US smartphone market share estimates last fall saw Apple retake the lead as it rode a wave of iPhone 5 sales. While there was always a question as to how long that trend would last, new data from Kantar Worldpanel supports beliefs that it was really more of a momentary pop. Android reportedly took back the lead at 49.4 percent of American sales between November and January, improving its overall position versus the same month last year. Not that everyone else was necessarily hurting — iOS still had a 45.9 percent slice of the pie, and the continued Windows Phone 8 rollout took Microsoft up to 3.2 percent. The real wounds were dealt to a pre-transition BlackBerry and Nokia’s outgoing Symbian.

Here is the chart

Android Back on Top?

Here’s the bottom line.

Mobile Mix: iPhone On Top, Samsung Knocks Blackberry Out of Number 2 Spot

2012 year in reviewThe friendly folks over at Millennial Media are my favorite number crunchers. This month, they crunched harder than ever to come up with the 2012 Year-in-Review Mobile Mix report.

Let’s crack into it and see what we can see.

Apple and Samsung both had great years, taking the number one and number two spots for overall ad impressions. Both saw a gain of about 5% year-over-year.

For the first time, Amazon made the top 15 this year claiming the 11th spot with 1.08% of overall ad impressions. Acer also made the cut this year, knocking out Sanyo and Private Label mobile devices.

Looking at specific phones, the iPhone was the top performer growing 72% year-over-year. The award for the most growth goes to the Samsung Galaxy S. They had 182% increase in ad impressions, knocking the Blackberry Curve down to third place.

NewZoo Report: More than Half of All App Revenue is Coming From Games

newzoo spend

“In 2012, two out of every three dollars spent on tablets and smartphones was spent on games.”

That’s a very startling statistic, but according to NewZoo, a marketing research company specializing in the gaming industry, there’s plenty of money to be made in the business as long as you’re on the mobile side.

On the console side, things aren’t looking so good. XBox and Playstation are struggling to stay relevant as more and more consumers trade in their single-purpose, wired devices in favor of more portable options. But on the mobile side, NewZoo’s latest Mobile Games Trend Report shows that even though free games still rule, an increasing number of mobile users are willing to pay to play.

Not All TV Viewers Watch on TVs: Nielsen Looks at Expanding the Ratings System

retro tvI watch a lot of TV, (no surprise to anyone who reads my work) but I don’t watch all of it on a TV. I watch on my iPad. I watch Netflix through my Blu-ray player and sometimes I watch online. Even when I’m watching the TV, I’m not always watching what’s on, as I often watch shows I recorded on the DVR or shows from the On Demand menu.

To think I grew up in a world with three networks, three UHF channels and no recording capabilities.

As fast as the TV landscape is changing, the method by which we measure success has fallen far behind. TV shows are still ranked based on Nielsen ratings which measures the estimated number of people who watched a show live on a TV.

Want In On Google’s Project Glass? Here’s Your Chance

Google is expanding is Project Glass reach by opening up the opportunity to take a look at the world through Google colored glasses to more people.

It’s a little more than just filling out a form though since Google is trying to find the cool kids and not let the average Joe bore them to death with their mundane existence. Sounds a bit harsh but why else would you show this video and create a process to prove why you are worthy of spending $1,500 to be part of the project?

Want in? Go to the application page. Here’s what you need to know if you are not into it at this very moment

  • Your application must be 50 words or less