Mobile advertising can be tricky. You’re dealing with smaller screens, shorter attention spans and limited bandwidth in some cases. None of that has stopped YouTube from tripling their mobile ad sales in the last six months. Bloomberg estimates $350 million in revenue. That means mobile is bringing in between 20% and 25% of YouTube’s yearly revenue. Not bad for a such a new and “hard to monetize” product.
The success of the program is coming from two elements. First, YouTube app usage has gone through the roof.
More than half of smartphone users in the U.S accessed YouTube’s application in March, according to Nielsen Holdings NV (NLSN). At least 70 million people in the U.S. were on the app in March, up 42 percent from a year earlier, the researcher said.