Consumers will use their tablet to shop for clothes and their smartphone to search for a local restaurant but what about those small but important things in life such as toilet paper, milk and cat food?
Millennial Media set out on a mission to discover the links between consumer goods and mobile and the time has come to reveal the results!
It all begins with incredible growth. Mobile ad spend in Consumer Goods grew 235% year-over-year. The biggest push came from Beverages. The manufacturers of soda, alcohol, juice, tea, energy drinks and bottled water bought 43% of the ads in the category. Cosmetics and Hygiene came in second with 28%.