Google+ is a ghost town, right?
That sounds so cool at a conference. It’s edgy. It’s definitive. It’s a little nasty. It’s anti-Google. It’s also completely misdirected.
Google+ is something we have not seen in the world of social media. It is a productivity tool that has been mistakenly cast (by our industry for the most part) as a social network. Sure, there are the social elements that mimic or recreate other social experiences that support the ‘kitten sharing’ side of the social web.
Thankfully, though the true Google+ is about bringing people together to get stuff done. Today Google released 18 new features around mobile, photos, hangouts and more. Oh, and the main thing that makes it different from other ‘social networks’? It’s funded by a seemingly endless well of cash by a company that can afford to wait for it to evolve.