I watch a lot of TV, (no surprise to anyone who reads my work) but I don’t watch all of it on a TV. I watch on my iPad. I watch Netflix through my Blu-ray player and sometimes I watch online. Even when I’m watching the TV, I’m not always watching what’s on, as I often watch shows I recorded on the DVR or shows from the On Demand menu.
To think I grew up in a world with three networks, three UHF channels and no recording capabilities.
As fast as the TV landscape is changing, the method by which we measure success has fallen far behind. TV shows are still ranked based on Nielsen ratings which measures the estimated number of people who watched a show live on a TV.