This year’s Super Bowl didn’t break any viewer records but they came in close with an audience of 108.4 million people. (Last year’s game broke the record with 111.3 million.)
This year’s game did break social media records as fans posted more than 47.7 million updates to Twitter, Facebook and other social networks. According to Trendrr, this is three times what we saw during last year’s Super Bowl.
The overwhelming majority of social media updates came in via mobile and that’s where Millennial Media comes in. They’ve put together an infographic showing the pattern of conversation throughout the event.
Let’s examine a few highlights before we look at the whole graphic.
During the game 87 percent of impressions were from smartphones, while 13 percent were on tablets.