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Mobile Users Expected to Redeem 10 Billion Coupons This Year

vons coupon appFor years, I’ve subscribed to the Sunday LA Times and the Orange County Register just to get the coupons. Thanks to these glossy bits of goodness, I save around $30 a week on my grocery bill which far outweighs the cost of the paper. But this past Monday, I noticed something. I didn’t cut the coupons on Sunday and I didn’t cut them out the week before either.  And you know what? I might cancel the paper altogether because now, I get all the coupons I need online and on my mobile phone.

A few weeks ago, I downloaded the new Vons grocery store app that lets you see which digital coupons are on your card and add new ones on the fly. It has completely changed the way I grocery shop.

Mobile Mix: 102 Million Mobile Users Play Games on Their Device

angry birds star warsFrom board games to the arcade, to dedicated consoles in our homes, we’ve proven our love of games over the years. So it shouldn’t come as a surprise to learn that there are over 100 million mobile gamers in the world.

Millennial Media has dedicated their January Mobile Mix report to the art of the game, noting that it’s been the leading app category for more than a year.

The big news for marketers, ad-supported revenue on game apps grew 119% year-over-year. That’s a lot of quarters.

Smartphones were responsible for 74% of the mobile game ad impressions with 64% coming from an Android device. That was higher than the average for all categories combined.

The Best of Foursquare Features Top Check-ins Per City

newbestof_badge-copy_240People love lists.

People believe lists.

Foursquare recognizes that and has now created ‘Best of’ lists for cities which will help Foursquare users see where people go and inspire businesses to push their Foursquare presence more.

The Foursquare blog tells us

These best of lists are based on the ratings we give to millions of places on Foursquare. We use signals like tips, likes, dislikes, popularity, local expertise, and nearly 3 billion check-ins from over 30 million people worldwide to determine how much people love a place. The Best of Foursquare pulls together lists of the places people love most in cities across the U.S., from cafés and pizzerias to museums and bookstores.

Which is Better Mobile Apps or Mobile Sites?

app development snipThe first month I owned an iPhone, I discovered that not all websites are created equal. Many of my favorite sites were hard to read or totally inaccessible through the browser on my phone. Apps, however, were a joy to behold and I couldn’t get enough of them.

Now that I’m more of an iPad user, the browser is less of a problem. I still run into sites that don’t function properly but it’s not as big of an issue. (At the moment, I’m unhappy with CBS.com because I can’t watch full episodes of their shows via my iPad.)

I don’t know if it’s the iPad that is making the difference, but I suspect that more websites have taken the time to optimize for mobile. Going forward, we should see even more sites coming around thanks to HTML5, a collection of coding options that makes websites more responsive, more interactive, more impressive.

RIM Is Now BlackBerry But Will It Matter?

BlackBerry is trying to be cool again.

It’s no longer Research in Motion (RIM). It’s just BlackBerry. OK nice start. But then we switch into hype mode by their ‘hiring’ of Alicia Keys as BlackBerry’s Global Creative Director. Oh and there is the marketing play promoted in this video

I get it. They want to be cool. They want to be relevant. But didn’t BlackBerry miss that train quite a few years ago?

So will you be considering handing in your iPhone or Android device for a BlackBerry any time soon?

Android Has Upper Hand in Mobile Marketshare

There sure is more doubt about the vaunted position of Apple in the marketplace these days, isn’t there? Whether it is warranted or not is a discussion for Android and Apple fan bois to fight out on neutral turf somewhere else.

What seems to be trending though are reports like this that comes from Strategy Analytics which show Android being quite dominant in 2012.

Global Smartphone OS Shipments and Market Share Q4 2012

TechCrunch reports

Commenting on the results, Neil Mawston, Executive Director at Strategy Analytics, described Google’s platform as the “undisputed volume leader” of the smartphone industry. ”Android’s share of the global smartphone market has surged… crushing Symbian, Bada and other platforms in its wake,” he said in a statement. “Android’s challenge for 2013 will be to defend its leadership, not only against Apple, but also against an emerging wave of hungry challengers that includes Microsoft, Blackberry, Firefox and Tizen.”

Twitter Partners with Vine to Share Mini Looped Videos

If you’re into six second videos then Twitter has a fun, new tool for you called Vine. (Shouldn’t it be called branch? Get it? Twitter bird – tree branch. . . )

Vine is a camera gizmo for the iPhone. You use it to shoot a six second video and then the app creates an auto loop so it plays over and over and over and over. . . you get the picture. Here’s a sample:

It makes me dizzy but I have it on good authority that it will be popular with Millennials, so prepare for the shaky, bouncy, loopy onslaught.