With studies showing that there are 100 million smartphones in the US alone it only makes sense that advertisers are seeing that they need to be where their customers are. According to research from Valueclick media advertisers (via eMarketer) are starting to shift more ad dollars to the mobile space as well as video. The chart below shows their findings from December of last year.

This should come as no surprise but with the immaturity of the mobile and video space there is a real risk of throwing good money after untested or simply bad choices. Marketers will need to show some serious discretion when it comes to advertising spend in these areas. Since the area is relatively new space in terms of online marketing. Innovations are happening rapidly and with that rapid growth comes a level of panic to “do the right thing”.

The new iPad and the Marketer. Sounds like the name of a modern fairytale but don’t expect a Cinderella story. The new iPad is faster, sharper and slightly more functional than its older sibling, but it’s not a huge breakthrough for marketers. What it is, is proof that tablets are going mainstream and can’t be ignored in your marketing plan.

The new iPad (they’re not calling it the iPad 3 for some reason) has a screen resolution that is unprecedented. CNET says it’s like watching HD TV for the first time. It not only tops all other tablets, but it even makes high-quality computer monitors look bad.

Apple has also upgraded the processing speed, which was already fast. I imagine the new iPad will anticipate what you want and deliver it before you can ask – seriously, that’s the only way I can see it being any faster.

Print isn’t dead. . . yet, but we can start writing the obituary.

Cosmopolitan Magazine says they just hit 100,000 paid, digital subscribers and they did it at a higher price point than the print subscription. (Why digital and ebooks often cost more than the print version, I’ll never understand.)

Cosmo, the smart but still sexy magazine for women, also has more than 3 million print subscribers. In 2010, the VP of publishing said that the magazine sells “430,000 copies every month through Walmart alone.” Compared to that, digital is a drop in the virtual bucket, but it’s still a huge achievement.

Magazine and newspaper subscriptions have been a hard sell online and on mobile. It’s not about economics, it’s about psychology. We’ll drop $10 on a latte and muffin or $15 to see a movie, but we don’t want to pay $19.99 for a full year of a digital magazine.