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Screenvision and Shazam Partner to Encourage Mobile Phone Usage at the Movies

screenvisionMovie theaters go through a lot of trouble to get people to turn off their phones before the movie starts. Now, thanks to a partnership between Screenvision and Shazam, they’re going to encourage people to turn them on first by bringing the TV second screen experience to the theater.

Screenvision provides on-screen, pre-movie advertising to 2,300 theaters all around the country. Shazam is a mobile app that returns information based on auditory cues. It was originally designed to answer the oft-asked question, “what’s that song.” Tap Shazam, the app listens to the music, then tells you the title and who sang it. You might also get a link to download the song from iTunes.

Tumblr Slips Ads Into the Mobile Stream

tumblr adOf all the social media networks, Tumblr is the one whose users seem most likely to rebel against advertising. Why? Because even though the photoblogging site is loaded with brand name accounts, the entire site still leans heavily on the artistic and the offbeat.

The people who appreciate a Tumblr such as One Tiny Hand (photoshopped pics of celebrities with one, tiny doll hand in place of their real hand) probably aren’t going to respond well to display ads for Old Navy in their mobile feed. But Tumblr thinks they have that covered because their ads are special. Tumblr ads are content based so they’re hardly noticeable in the stream.

Yahoo Ups The Cool Factor with Two New Apps

yahoo weatherWhat adjectives would you use to describe Google as a company? Maybe cool, inventive, forward-thinking, a fun place to work. How about Yahoo? I’d go for old fashioned, stale, boring, strict.

That’s why Yahoo hired former Google exec Marissa Mayer last summer. They want Yahoo to sound more like Google, but Mayer’s first few weeks in the office did little to improve the company’s image. Nine months later, she’s still known as the woman who rescinded Yahoo’s telecommuting policy but she’s working to change that, too.

Speaking at the Great Place to Work Conference, Mayer defended her decision saying,

“. . people are more productive when they’re alone but they’re more collaborative and innovative when they’re together. Some of the best ideas come from pulling two different ideas together.”

91% of Moms Use Social Media Regularly: If Family Isn’t In, They’re Out

1161775_proud_motherIf you’re reading this, you probably already know that moms spend a lot of time on social media. But did you know that activity has increased by 20% in just three years.

According to BabyCenter’s 2013 Social Mom Report, 91% of moms now check-in with a social media network on a regular basis. Social media is such an important key to staying in touch that 22% of moms said “if friends or family don’t participate in social media, they are not as much a part of their lives.”

Wow, cold. But I have to admit, I know more about my two siblings who post regularly to Facebook than the one that doesn’t. (Not proud of that fact, but I’m being honest here.)

LinkedIn Mobile Update Includes Ads

LinkedIn-Logo-02LinkedIn quietly continues to be a force in its section of the Internet space. It’s not a social network but it is. It’s just expanded online resumes but it’s more. Trying to describe LinkedIn and its potential is not easy.

One thing is certain though; it is working. ABCNews puts it this way which is pretty convincing.

LinkedIn’s approach has been highly successful so far. Although the Mountain View, Calif., company is about one-fifth the size of Facebook in terms of annual revenue and total users, its stock has been the hotter commodity on Wall Street. LinkedIn’s shares have nearly quadrupled since the company went public in May 2011, while Facebook’s stock has sunk by 30 percent from its initial public offering price 11 months ago.

Beverage Ads Dominate Consumer Goods Category on Mobile

292253_coca-cola_is_goodConsumers will use their tablet to shop for clothes and their smartphone to search for a local restaurant but what about those small but important things in life such as toilet paper, milk and cat food?

Millennial Media set out on a mission to discover the links between consumer goods and mobile and the time has come to reveal the results!

It all begins with incredible growth. Mobile ad spend in Consumer Goods grew 235% year-over-year. The biggest push came from Beverages. The manufacturers of soda, alcohol, juice, tea, energy drinks and bottled water bought 43% of the ads in the category. Cosmetics and Hygiene came in second with 28%.

Facebook Hires Former Apple Maps Executive for Mobile Effort

facebook-icon 1Let’s think about this for a second.

Facebook is launching its Home initiative which is an Android platform. As part of the effort to be a mobile company they have now hired Richard Williamson who led the great ill-fated Apple Maps launch of 2012. You remember that one, right? It’s where landmarks were somewhere other than where they should be and fanbois and girls were led down alley ways with directions that were less than direct. Yup, that one.

Well, Facebook must know something other than that record to hire Williamson. Bloomberg reports

Williamson joined Facebook in the past couple of weeks to be a manager within its expanding mobile-software group, said two of the people, who declined to be identified because the information isn’t public.