Millennial Media, the SMART report folks, have put together their year in review and it’s chock full of information about where we’ve been.
It begins with a true vertical explosion. Triple-digit growth in mobile ad spend.
Not surprisingly, technology is leading the way as the biggest spender in the mobile market. I would have thought Retail would be next, but Finance is going after all those busy people who live with a phone in their hands. Finance is actually the top global advertiser when ranked by spend.