Every day we see new numbers on how mobile and specifically mobile marketing is a growing trend around the world. The trouble is, it’s growing so fast that many brands are using mobile as a smaller version of a PC. Banner ads, text ads, search results and video — that’s old school. In 2013, we need to start looking at how people intuitively use mobile and how we can bend the technology to create new opportunities.
To help with that, Think with Google has put together The Mobile Playbook, an interactive guide to better mobile marketing. It’s been around for a little while, but they recently updated it with a new section on Evaluating Mobile ROI.