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Think With Google’s Mobile Playbook: Inspiration for a New Year

mobileplanet think with googleEvery day we see new numbers on how mobile and specifically mobile marketing is a growing trend around the world. The trouble is, it’s growing so fast that many brands are using mobile as a smaller version of a PC. Banner ads, text ads, search results and video — that’s old school. In 2013, we need to start looking at how people intuitively use mobile and how we can bend the technology to create new opportunities.

To help with that, Think with Google has put together The Mobile Playbook, an interactive guide to better mobile marketing. It’s been around for a little while, but they recently updated it with a new section on Evaluating Mobile ROI.

Survey Shows Some Consumers Are Prepared to Replace Their PC with a Tablet

computer trashWe’re a prosperous nation with a car in every garage, a chicken in every pot and 77% of adults have a computer in their household. But according to the Center for the Digital Future, that last number may be going down, not up, as more people replace PC’s with tablets.

Given that tablets can do most of the same things as a PC, the center conducted a survey and asked this question:

When your current personal computer becomes unusable, how likely are you to replace it with another personal computer?”

  • 4% said they definitely will not replace their personal computer with another PC
  • 6% said they probably will not
  • 15% said they might or might not replace it.

eBay Will Stop Advertising In Its Mobile Apps In 2013

ebay-logoBefore we get started here it should be noted that eBay is definitely a unique business in that its scale and shear reach allow it to do things that other businesses may not be able to.

Regardless, when the president of global marketplaces of a major online player is quoted in All Things D saying the following it deserves some examination.

EBay is ecstatic about mobile, just not about mobile advertising.

Devin Wenig, eBay’s president of global marketplaces, said in an interview that next year the company will stop running mobile ads inside of its applications.

“We aren’t happy with the user experience and we don’t need the money,” he said.

Paypal Shows Impressive Gains and High Ticket Sales Including a $46,000 Diamond Necklace

paypal iphoneWhen it comes to digital payments, Paypal is miles ahead of the pack. They’ve found a way to make digital easy to use, they make us feel safe doing it and they provide great customer service. They started out as a piggy bank for online purchases but have grown to become a major asset for small businesses providing options for invoicing, accepting mobile payments, even check scanning so you don’t have to go to a bank.

Recently, the company released some impressive numbers to sum things up.

Top Sales

What are people buying with their PayPal accounts? Many are using it to by $20 goodies from eBay or lunch on the run. Some use it to pay bills or to split the check at the end of a night with friends.

Facebook Nearby Gives Local Searchers A Strong New Option

Facebook Nearby in NavigationI will be really honest with you here. I hate the idea of writing this post.

Why? Well, I have been wanting to get away from Facebook for a while now and it seemed to be getting easier and easier since most “innovation” that was coming from the social media giant was geared toward advertiser experience and not end user experience.

That is until the latest release of Nearby, the local search / discovery feature that is rolling out to Facebook users for both Android and iOS devices. Couple that with an Android app that actually works much better (just released) and I may have to consider sticking around. Crap!

So why the change of heart? Well, Nearby makes sense and it provides useful information. Even in my little town I ‘discovered’ things I was completely unaware of (it should be noted I don’t get out much unless it’s to an event related to my kids so be mindful of that as you read) and the presentation of the information was easy to read, manageable and made sense. Crap!

Here is a really big screenshot to give you an idea

Pandora Asks: For the Holidays, Are You Current, Classic or Country?

Pandora let’s you listen to customized music channels from a variety of internet connected devices so you can have a wide selection of music on hand at all times. Since music is such an important part of the holiday season, they conducted a special survey to see how Americans feel about the wintery wonders of Nat King Cole, Mariah Carey and Mannheim Steamroller.

pandora map

We begin the northeast corner of the United States where 52% of the people care more about the music than the food at a holiday party. Keep that in mind before you splurge on gourmet treats for your next gathering.

The midwesterners are the earliest adopters of holiday music on Pandora and I’m not surprised. It’s so cold and snowy up there, they get in the holiday spirit while the rest of us are packing up the bathing suits and buying back-to-school clothes.

December SMART Report Shows Explosive Growth in Mobile Advertising

millennialmedia dec vertical explosionI know that mobile is the hottest trend in advertising, but I’m still bowled over by the growth numbers in the latest Millennial Media SMART report.

Look at the Year-Over-Year Spend. In total, 10 categories increased their spend more than 100%. Four grew more than 400% and look at automotive – 574% growth? That’s insane.

I’m also surprised to see Government Services on the list. Apparently this comes from advertising related to the recent elections.

Ranked by spending alone, Telecommunications took the top spot, just as it did 10 months out of the year. Retail and Restaurants came in second with Finance and Automotive in third and fourth place.

Looking at branded apps, the top three rearrange themselves – Finance, Automotive and then Retail.

What’s the Goal?