Online video management service Ooyala just released their 2012 Year-End Video Index Report, which summarizes the video viewing behavior of 200 million unique viewers in 130 countries. I’d say that’s a pretty good sampling, wouldn’t you?
Many of their conclusions are one’s we’ve heard before; more people are watching digital video, more people are watching on their mobile devices. But they also found a few behavioral quirks such as this one:
In Q4 2012, viewers watched live video content 18 times longer on desktops, five times longer on tablets, and four times longer on mobile devices versus VOD content on those same devices.