Marketing Pilgrim's "Mobile" Channel

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Faster Mobile Experience Should Help Marketers But Will It?

According to the Google Analytics blog the speed of mobile sites is increasing and comes close to matching that of the desktop.

This is probably a mixed bag for marketers. Why a mixed bag? Well, as the mobile experience gets faster marketers will need to match marketing performance with these efforts. As we have seen, sometimes the marketing hype far exceeds the marketing reality.

Here is a chart from the Analytics blog post. The information was gathered from Google’s Site Speed results of opted in web sites.

Page Load Times Google Site Speed Reports

So how are your mobile efforts holding up? Are you ready for a truly mobile Internet?

iPhone Users Do More Virtual Shopping Than Android Users

ebay appIt’s no secret that I’m an iPhone fan and I often get a lot of flack from commenters regarding my obvious bias. But I can’t help it when the numbers simply go my way. Like this set of numbers from media and marketing research firm Arbitron:

A greater percentage of iPhone users (67.5 percent) use mobile apps for commerce compared to Android users (43.9 percent).

iPhone users went on an average of 35 virtual shopping trips in a month, while Android users only went shopping 29.5 times.

In addition, iPhone users spent more time using mobile commerce apps (105.3 minutes/month vs. 87.6 minutes/month).

LinkedIn Jumps on the Feed Reader Craze, Buys Pulse

pulseEvery since Google announced that they were shutting down Google Reader, a dozen others have popped up with plans to fill the void.

Today’s entry comes from LinkedIn. Instead of reinventing the wheel, they bought one – Pulse: Your News, Blog, Magazine and Social Reader. The app was designed as a class project by two Standford boys who were looking for a better way to keep up with their favorite blogs and newspapers.

Now, 20 million people use Pulse to keep up with their favorite content streams in 190 countries. Pulse says they consume more 10 million stories a day and that’s music to this writer’s ears.

LinkedIn bought Pulse because well-written content is slowly pushing random blurbs off the page.  Here’s a quote from their announcement post.

Foursquare Gets $41M Investment

iPhone FoursquareNo matter who you are $41 million is nothing to sneeze at. I am not a friend of Foursquare’s founder Dennis Crowley but I wonder if he checked in at the bank recently with a smiley face.

Foursquare has been falling off the radar a bit as has the entire check-in model. There is value in certain areas but as far as a universal activity that everyone on the Internet seems to have the urge to do, it’s safe to say ‘not so much’.

Businessweek reports on the investment and gives a feeling of the sentiment around the company

When Dennis Crowley debuted Foursquare, his location-based social media app, at South by Southwest in 2009, he got rave reviews. The tech blog Mashable called Foursquare the “breakout mobile app” of the event. VentureBeat called it “the next Twitter.” At this year’s SXSW, Crowley, 36, had to remind people his company still exists.

Why Monday, Thursday and Sunday Are Important and Other Digital Video Facts

adobe reportWhich mobile device is popular with “content snackers?” Which social media site has the most video referrals? And what is the significance of Monday, Thursday and Sunday in regard to video viewing?

Lucky you, I have the answers to all these questions. Even more lucky for you, I didn’t come up with myself. I dug them out of a new report from the Adobe Digital Index. It’s called The U.S. Digital Video Benchmark 2012 Review  and though it sounds like a heavy read, it’s actually an informative quickie.

Let’s start at the top with the big numbers – video consumption in Q4 2012 was up 30% year-over-year.

That’s a 13% increase from Q3 to Q4. Video viewing isn’t just growing, it’s growing at an insane pace.

FairSearch Complains to EU About Google’s Mobile ‘Dominance’

Android is Pure EvilFairSearch is at it again. This time the group is petitioning the European Union about their arch nemesis Google’s evil plot to dominate the world via their mobile strategy. Thank God FairSearch is keeping an eye on this for all the world! Amen!

Calling Google’s Android OS a ‘trojan horse’ used to dominate the mobile markets FairSearch posts on their blog has filed a complaint with the European Commission laying out Google’s anti-competitive strategy to dominate the mobile marketplace and cement its control over consumer Internet data for online advertising as usage shifts to mobile.

Google’s Android is the dominant smartphone operating system, running in 70% of units shipped at the end of 2012, according to Strategy Analytics. Google also dominates mobile search advertising with 96% of the market, according to eMarketer. The complaint says Google uses deceptive conduct to lockout competition in mobile.

70 Percent of Mobile Searches Lead to Online Action Within an Hour

If you received traffic from a search engine today, send a thank you card to Alan Emtage. He built the very first computer search engine back in 1989. But sadly, he was so far ahead of his time, he didn’t see the future value in what he created so he didn’t file a patent or lay any claim to the technology.

Enter Google, who turned search into a multi-billion dollar industry then started to do it again with mobile. In the last year, Google’s mobile ad revenue went from 2.5 billion to 8 billion and that’s in a sector that’s barely begun to take hold.

There’s money in search because search is working. iAcquire and SurveyMonkey conducted a study and found that 70% of mobile searches lead to an online action within an hour.