Marketing Pilgrim's "Mobile" Channel

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In Q4, 55 Percent of All Email Opens Happened on a Mobile Device

In Q4, 55% of all email opens happened on a mobile device. I’m repeating this title phrase because I know that many of you have never viewed your own customer email blasts on a mobile device – let alone multiple devices. I know this, because if you did, you wouldn’t be sending out the wonky emails that I see every time I try to read my email on my iPad.

It’s better – for sure and I’m bolstered by that fact. But the reality is that the number of mobile email readers is increasing and with that, the number of mobile initiated sales.

Tribals Like Instagram, Paypal and Local Mobile Deals: Is This Your Customer?

We used to think of the mobile owner as one of two types of people; those that owned a smartphone and those that didn’t. Smartphone users were more tech savvy. They were younger, trendier and they used their device to do just about everything other than make phone calls.

Experian’s new report, “The Always-On Consumer” tells us that there are now 7 types of mobile users, each with very different needs and habits. If you can plug your average customer into one of the 7 boxes, then Experian’s report will show you how to reach them.

Always On Report Chart 1Let’s take a closer look at the breakdown.

Philips Tests a GPS System for Your Shopping Cart

Phillips lightfoods appLooking for salsa?

In 3 feet, turn left. In 2 feet turn left. In 2 feet make a U-turn. Arriving at destination on your right.

Phillips is working on a smart lighting system for stores that will help consumers locate what they need while gathering all sorts of shopper intel. Apple has been testing a similar concept with their iBeacon system which detects consumers as they move past a display. The system can send out a coupon or a recipe or other related information to encourage the consumer to stop and shop.

Phillips’ system takes that concept to a new level by placing those sensors in the ceiling lights giving the system an overview of shoppers as they move around the store. (The image of a mouse in a maze comes to mind.)

True Fashionistas Spend More When Shopping Mobile and Other NY Fashion Week Facts

Katherine Lande snowRalph Lauren, Tory Burch, Vera Wang, Marc Jacobs – forget it! No one put on a bigger show for New York Fashion Week than Mother Nature. Her all-white line was called Cold Hands – Wet Feet and it featured crisp lines, a slight sparkle and intricate lacework.

Unfortunately, most Fashion Week visitors had a negative response to the showing but like good New Yorkers they put rubber boots on over their Christian Louboutin pumps and forged on. Why? Because fashion will not be stopped and that’s why a smartphone is the fashionistas most important style accessory.

A new infographic from Millennial Media shows that 76% of those attending the four major fashion weeks (New York, Paris, London and Milan) were highly engaged with their mobile phone. Only 14% brought a tablet along and even fewer used a different type of mobile device.

Facebook Advertising Proceeds with Caution

Facebook ad on iPadWhose afraid of the big bad ad unit? Facebook! In the last 24 hours, a number of stories have popped up on the web that show Facebook’s reluctance to ramp up their ad sales. Not that they don’t have good reason to be cautious. An advertising misstep could lead to a user revolt. But who thinks that would actually happen?

People are always saying they’re going to quit Facebook for one reason or another but what would it really take to get even a quarter of them to go?

Could auto-play video ads chase them away?

Pinterest Revamps Mobile Site Due to High Volume of Daily Traffic

IMG_0324More than 75% of Pinterest usage takes places on phones and tablets. When I saw that number this morning, I thought it was a mistake and in a way it was. Some outlets are reporting a clarification on this notation saying that it’s not 75% of users on mobile, it’s 75% of usage.

When talking about social or any site that requires registration it’s usage that matters not users. As we all know, plenty of people sign up for a service, use it once or twice then never or rarely return. As marketers, those people don’t count. What we want are those folks that sign in at least a few times a week and are active on a service. On Pinterest, these folks are mighty mobile.

Almost Three-Quarters of Monetized Apps Make Their Money from Ads

There was a man on Shark Tank who charges $9.99 for his fitness app and he claims he’s making a lot of money doing it. I was amazed. According to Flurry, the average iPhone app costs .19. The average Android app was .06 and a whopping .50 for iPad. The odd number happens because they are so many free apps in the mix – up to 90% of them, in fact.

Take a look at this:

Flurry app priceThe overall price point for an app has dropped in the past three years. In 2010, there were enough apps over $5.99 to make a visible mark on the chart. In 2013, they’re barely there.