Marketing Pilgrim's "Mobile" Channel

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Facebook and Apple expand their global mobile advertising plans

eMarketer says worldwide revenue from business-to-consumer ecommerce sales will hit $1.500 trillion this year. That’s an increase of 20.1% over last year. A large portion of that growth is coming from China where more than 6 our of every 10 dollars is spent on ecommerce. By 2016, China is expected to beat the US in ecommerce spending and that’s just one of dozens of countries showing incredible growth in this area.

Now look at this:

ChartOfTheDay_1517_Worldwide_mobile_phone_users_n

By 2017, 5.1 billion people worldwide will be using mobile phones. Again, Asia is leading the charge but we’re also seeing growth in the Middle East and Africa.

When you combine the mobile phone usage with the rise in worldwide ecommerce, you can see why it’s important to think globally when talking about mobile advertising.

Do the locomotion with me: Instagram launches time-lapse video app

HyperlapseImagine a 45-minute walking tour of your farm compacted into 5 minutes. Or a 20-minute fashion show compacted into 2. Imagine what you could show your customers if you could do it quickly, without the dreaded shakes and without complicated editing.

The folks as Instagram not only imagined it, they made it so in a new app called Hyperlapse. Even the name is cool. And what makes it so special is an epic stabilization tool that allows you to record a ride down a hill on a skateboard as smoothly as if you were standing still. (Click here to see a comparison video.)

But is it easy to use? Of course it is.

Friday round-up: New tricks for Vine, SoundCloud makes money and more

August 22 RoundupIt’s Friday and I’m back with another round-up of stories that didn’t make it on to Marketing Pilgrim this week. Today we’re talking about new tools on Vine, SoundCloud gets into the money-making business and Tumblr takes a closer look at your photos.

Vine

Oh Vine. There was a time when my Twitter feed was filled to overflowing with quirky, mini videos of dogs sneezing and people falling off of things over and over again. Now, I see a couple a week. . . amazing how quickly we tire of these things.

App engagement is up but it’s still a game for the fortunate few

What time is it? It’s digital time. (Insert snappy dance music here.)

Here in the US we do love our internet connection. Between desktop, laptops, tablets and smartphones, digital time spent rose 24% in just the past year. The real star of the show is Mr. Mobile App. He’s so popular, comScore wrote a whole report about him.

Look at his meteoric rise over the past year. He basically swapped places with the desktop and is now responsible for 52% of digital time spent.

Comscore Digital Time 2014That means the app business must be booming, right? Well, yes and no.

The Chosen Few

Instagram rolls out real-time analytics for advertisers

Instagram Ben and JerrysInstagram just took a giant leap into the display advertising pool with the release of several new analytic tools for brands. (Did you hear the splash?)

Almost a year ago, they barely dipped their toe into the water with a blog post that was so tentative it was almost comical.

In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States. Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow.

Advertising backlash is pretty much a given these days but it doesn’t have the punch it used to have. We’re all addicted to our social media choices. Did millions of people abandon Facebook when ads started showing up in the feed? Did they leave Twitter? And they won’t leave Instagram. . . . maybe.

For top internet retailers 21% of sales come from mobile

Mobile 500 FactsHow does $83.78 billion in revenue sound to you? That’s what the top 500 leading retailers are expecting to see in mobile commerce by the end of the year. That’s 79.9% growth over last year and 21% of total online sales for those sellers.

The numbers come from the newly released “Internet Retailer 2015 Mobile 500” report.

Who is number one on the Top 500 list? Amazon, of course and they’re not stopping until everyone on the planet has shopped their site. Their 2014 mobile sales project falls just short of $17 billion.

Paul Cousineau, director of mobile shopping at Amazon.com says;

Millennials are changing the way we shop for cars

Thinking about buying a new car? A generation ago, you would have influenced by a TV commercial, then you’d spread out the newspaper to help you hone in on the right car at the right price. Final step – it’s off to the local dealership to buy the car of your dreams.

That last step is still the same, but a new survey from AutoTrader says that the new generation – the Millennials – have abandoned TV ads and newspapers in favor of the internet.

AutoTrader Infographic

What’s really interesting is that 70% of Millennials begin the car shopping process without a clue as to what make or style of car they want. They go online and start the process and spend an average of 17.6 hours “shopping”. That’s two hours longer than the average car buyer.