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Mobile video ads are on the rise and they’re not just for movies and games anymore

Summer time is movie time but according to the June S.M.A.R.T. Report from Millennial Media, the entertainment industry isn’t the only industry taking advantage of mobile, video advertising.

23% of the mobile campaigns in Q1 had a “Watch Video” action and that’s up from 17% last year. Surprisingly, Energy & Power companies delivered a large number of video ads in the first part of the year. Their goal was to drive traffic to mobile sites and for general consumer awareness. Energy & Power was also one of the biggest growth verticals in Q1 showing a 270% increase in mobile ad spend over last year.

Twitter opens app install ads to all advertisers

Twitter just opened app install ads to all advertisers. Say that three times fast.

The install ad comes with a variety of targeting options including keywords, gender, location, and mobile platform – especially important when it comes to app downloads.

The Promoted Tweet includes room for some text that you can either write or pull from your app download page. There’s a nice photo and a good sized install button.

Twitter Mobile App Install

After a user clicks to install, Twitter will show them an install complete message with a prompt to open the app. Seems intuitive but I’ve been known to download an app and then forget about it. Once you have them hooked, you want to keep the excitement going with an instant open.

Tablet commerce expected to reach 293 billion by 2018 [Infographic]

Usablenet Tablet commerce2018 may sound like the title of a sci-fi disaster movie but it’s also the year the tablet may take over the ecommerce world. Usablenet predicts the rise of the hand-held machine in their new infographic, saying tablet sales will increase five fold by 2017. That’s over 1 billion tablets and a large percentage of owners will be using those tablets to shop.

Tablet commerce is expected to reach $114 billion in 2014 and rise to $293 billion in 2018.

All of that sounds wonderful but right now only 12% of people in the US are using a tablet to access the web. Of those that do, the majority are at home relaxing on the couch or in bed. These are people who have time to research and browse. They’re willing to spend a few more minutes reading the blog post or watching the video so give them the information they desire.

Google I/O 2014: Your watch and your car are talking about you

Samsung Android Wear WatchToday, it’s Google’s turn to impress the world with news from their developer conference I/O 2014. From games that can be played across multiple devices to an Android Wear watch that automatically unlocks and locks your phone – it’s easy to see why the future of everything is now mobile.

The overarching theme of the conference is connect-ability. Your smartphone talks to your TV. Your TV talks to your tablet. Your watch syncs with the car. It’s crazy. I love technology but I don’t need or want my email to follow me where ever I go! Still, you have to appreciate the thought that went into these upgrades. For example, if you’re wearing a smartwatch like this one from Samsung, you can see your notifications without fishing your phone out of your pocket. You can also see and decline in coming calls. I love that.

Check-in to your hotel room with just a nod: how mobile is changing the travel biz

June is almost over! Have you planned your vacation yet? Did you scout for the best prices online? Check out the hotel with a virtual walk-through site? Download the city’s tourism app for more deals and places to visit? If you’re going to a Disney resort, there are apps that will tell you how long the wait is for any ride so you can make the most of your time!

Digital already changed the way we travel and now mobile is going to change it again.

Look at this exhibit from the BCB Perspectives report “Travel Goes Mobile.”

BCG Mobile Travel

It’s that last part that spooks me. Maybe it’s because I grew up watching Twilight Zone where technology almost always turned on its human operator. I’m not technophobe, on the contrary, I love new tech, but I still get a little lightheaded thinking about where we go from here.

See it. Click it. Buy it. Amazon Fire phone just shortened the purchase funnel

Amazon FireflyAmazon is now in the smartphone biz. Not a huge leap seeing as how Amazon’s original Kindle made ereaders cool and their new generation of tablets is slowly eating up the iPad’s territory. So, an Amazon branded smartphone isn’t as far out as it seems. But a smartphone isn’t a tablet and folks are used to having a wide selection of apps that they’re not going to find on the new Amazon Fire Phone.

What they will find is a nifty new Firefly Button that lets you search for items you’re interested in buying with a single touch.

Here’s the skinny from Amazon:

Size matters: 48 percent of tablet viewing time is spent watching long-form video

Browse Google and you’ll find article after article blaming MTV for the decrease in the American attention span. Instead of watching a single, 60 minute TV show, you’d see 15 to 20 pieces of content, each under 3 minutes. Don’t like what you see on screen? Hang on a minute and something new will take its place.

YouTube is like that, only you don’t have to wait for the video to end, just click, click, click and you can experience 10 programs in just a few minutes. But according to a the Q1 2014 Global Video Index from Ooyala, the attention span of your average video viewer is getting longer and longer.

ooyala Long-form video