Marketing Pilgrim's "Mobile" Channel

Sponsor Marketing Pilgrim's Mobile Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

On Monday, you can buy lunch with just a touch of your iPhone

Apple Pay iPhoneOn October 20, the world will take another step toward wallet-less freedom. Yes, they’re ready to throw the switch on Apple Pay. Hooray?

I simply can’t decide if this is a good thing, bad thing or any kind of a thing at all. Apple did a super job getting big names on board for the launch; Aéropostale, American Eagle Outfitters, BJ’s Wholesale Club, Bloomingdale’s, Champs Sports, Chevron and Texaco retail stores including ExtraMile, Disney Store, Foot Locker, Macy’s, McDonald’s, Nike, Office Depot, Panera Bread, Petco, RadioShack, SUBWAY, Toys’R’Us, Walgreens and Whole Foods Market.

This is not only a great list of brands people trust and use, it’s also a really nice mix. Lunch at SUBWAY, groceries at Whole Foods, gas at Chevron, gift as Toys’R’Us – smart.

Male gamers choose video but female gamers go to Facebook

Mobile gaming network, Everyplay just published an extensive report on the habits of mobile gamers. Even if you’re not in the mobile game biz, there are some interesting findings that might apply to whatever it is you’re marketing on mobile.

The white paper is called “Mobile Gaming: Social Motivations.” It’s 30-pages of data gleaned from 3,000 US mobile gamers; male, female, casual and can’t get enough – it’s all covered.

The first thing to note is that the biggest spenders aren’t bored teens, they’re highly-competitive men from Generation X.

Heaviest spenders on mobile games

 

Friday Round-up: Twitter fights for transparency and Amazon gets physical

celebrate-the-little-thingsDid you have a good week? Maybe you had a breakthrough? Sales are up, complaints are down – celebrate the good and let the rest go.

That’s the advice portion of the post, now on to all the news that was too (insert adjective) to print.

Twitter Fights for Transparency

Twitter filed a lawsuit in federal court asking for the right to publish their full transparency report. Right now, they’re forbidden from publishing the exact number of national security letters (“NSLs”) and Foreign Intelligence Surveillance Act (“FISA”) court orders received, even if that number is zero. Twitter feels that people have a right to know if the government is requesting information – and it’s not like they want to hand out names and dates. All they want is the right to say if it’s 1 request or 100.

Ads coming to Snapchat? They’re already here.

SnapchatDigital clutter is a real thing. All those text messages and photos and videos piling up on your phone. . . if only they could simply disappear when you were done with them. . . .

That’s the concept behind Snapchat. Send photos and videos to your friends, they mark the ones they want to keep, everything else self-destructs seconds after it’s viewed. No more digital clutter and it’s also a super way to make sure mom never sees that sexy photo you sent to your new boyfriend.

Snapchat may have a bad reputation among those over 30 but for girls under 25, it’s magic.

The app has more than 100 million users. Business Insider adds on these facts:

Half of all mobile shoppers will abandon the cart if the app gives them trouble

Half of all mobile shoppers will abandon the cart if the app they’re trying to use is too much of a struggle. Not much of a headline is it? Of course people are going to give up when things don’t work. So why are we talking about this? I’ll tell you why – because it’s a great reminder of just how little it takes to lose a customer after you’ve worked so hard to get that customer in the first place.

contact solutions mobile app issues

Facebook’s Audience Network is now offically open for business

Facebook ad on ShazamHear that? It’s the sound of Google worrying. . . just a little bit.

Facebook has officially launched the Audience Network: The power of Facebook ads, off Facebook. That’s what you see here, in this image, a Facebook ad on Shazam. It uses the same targeting you find on Facebook including Custom Audiences, core audiences and lookalike audience. And you can use the same measurement tools to see if the ad is working for you or not.

When Facebook first announced the network, back in April, it was for app installs and engagement only. Now, the network handles link ads, so pretty much anything you can run through Google, you can now run through Facebook.

Engagement over display: Video leads the way in online ad growth

October-2019-PDF-Calendar-Style-6-PNG“Static display ads are so 2014!”

That’s what they’re going to be saying in 2019, when video ads rule the internet airwaves.

Forrester just released their latest North American Online Display Advertising Forecast and the numbers are incredible.

They predict that US online display advertising will grow from $19.8 billion this year to $37.6 billion in 2019. That’s a compound annual growth rate of 13.7%.

By comparison, the offline market is expected to grow at an average annual rate of only 1%. Dollar wise, offline is still way ahead of online with a whopping $239 billion in revenue but it’s a continuation of a shift that started a few years ago.

Fueling the online fire is the move from static (or bouncing) banner ads to truly interactive, engaging forms of advertising.