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Greatest Concern About Facebook Home? You Guessed It, Privacy

facebook-icon 1If there is one thing that we have been conditioned to do over the years whenever Facebook so much as hiccups is to wonder just what they have or have not done to the privacy of Facebook users.

Facebook has a reputation of running roughshod over its users’ privacy and then acting as if there is a ‘no harm, no foul’ attitude that we should all adopt. Whether you let them off the hook or not is your call. Most simply put up with it and move on regardless.

The level of mistrust that has developed over the years is a healthy one but let’s be realistic here. It’s mostly shared by a vocal minority that Facebook is smart enough to realize is confined in a relatively tight echo chamber. After all there are about 1 billion users of Facebook and it is probably safe to say (in an extremely non-scientific manner) that at least 95% of them either don’t have a clue about what Facebook knows about them nor do they care. When it comes to how privacy is viewed by Facebook users, Facebook knows that its best result falls under the ‘ignorance is bliss’ category. They’re not stupid. Oh, and let’s not forget, this is for Android users only which is, for the most part, a different crowd than folks using iOS for their mobile experience.

The REAL Facebook Home

Thank you to Mashable for bringing the new version of the Sunday Comics from the guys at Joy of Tech.

Facebook Home has a long way to go to first be understood and then get out into the marketplace in a significant way. In the meantime, while everyone praises it or trashes it, let’s at least have a little fun with it.

Oh and reminding us about Mark Zuckerberg’s view of what he is helping to accomplish with Facebook it never hurts to remember the dying squirrel. Ahh, yes, changing the world …….


Facebook Home Arrives and Opinions Abound

Facebook HomeFrom time to time a new announcement comes around that gets a ton of attention that is all over the board. Yesterday’s announcement by Facebook of a sort of Facebook phone has created plenty of discussion around the industry.

Let’s take a look at what the pundits had to say:

Gigaom’s Om Malik says plenty in the title of his post “Why Facebook Home bothers me: It destroys any notion of privacy“. He also laments:

This future is going to happen – and it is too late to debate. However, the problem is that Facebook is going to use all this data — not to improve our lives — but to target better marketing and advertising messages at us. Zuckerberg made no bones about the fact that Facebook will be pushing ads on Home.

Melcher’s Latest Tablet Study is Now Available for the Tablet

the pool - screengrab 2In an average week, I skim a dozen marketing related studies, review a handful of new infographs and “check out” more than 50 articles on the subject in order to stay informed and write these posts.

What I’ve never done, was download a marketing study to my tablet – until now.

Melcher Media just released the latest finding from VivaKi’s The Pool, “an ongoing initiative to uncover advertising solutions of the future, in conjunction with advertisers and publishers.” This installment is called “The Tablet Lane” and it’s available for download through Google Play and iTunes.

I downloaded and man, this is how you deliver a presentation. The app is loaded with information but it’s organized on two levels so you can swipe through an overview, or click to get more depth.

Google Taking Lion’s Share of Mobile Ad Dollars

Mobile advertising is a growth industry. By how much depends on your source of information but no matter the source, if you don’t see a serious growth curve / upside then it’s not likely to be reliable.

Let’s take a look at what eMarketer sees as the future of growth for mobile ad revenue. Nice numbers even if you chopped them in half.

Mobile Ad Spend Forecast eMarketer

With this kind of growth you might suspect that there will be plenty to go around no matter the size of the advertising venue but in this case it will be a case of the rich getting richer. The rich being referred to is primarily Google by a large margin. Look at this chart and you will see that when it comes to mobile advertising Google is making the game quite lopsided.

Will People Pay Attention Instead of Cash to Level Up Non-Gaming Mobile Apps?

Freemium is a concept that works in mobile gaming. Freemium apps brought in almost 10 billion in revenue last year and 80% of that went to games. We’ll pay to level up faster, get the hottest virtual goods and unlock areas we’ve never seen before. We’ll pay to keep playing. But Tapjoy has discovered that people are also willing to pay attention instead of cash.

Tapjoy Mobile Value Exchange model lets players earn credits and upgrades by completing brand tasks. Want to play a few more rounds of Family Feud? Watch this ad for a new shampoo and you’re in.

earn coins

Tapjoy is taking this concept a step further by branching out into other types of apps; non-gaming apps and that’s where it gets interesting.

Mobile Users Check Facebook Often and From Everywhere. . .Even at the Gym

Facebook recently released the results of an IDC survey they sponsored called “Always Connected: How Smartphones and Social Keep Us Engaged.”

From the title and the fact that it was sponsored by Facebook, you can see where this is going. But this is one of those times where the potential bias doesn’t really matter because I don’t need a survey to tell me how connected we are to our mobile phones and social media.

But let’s talk about this interesting point:

facebook idc checkin

The people who figured into this number were 18-44 year-olds who owned either an iPhone or Android phone. 70% of the pool said they use their mobile phone to access Facebook and 61% did it daily. And not just once or twice, either. On average, they accessed Facebook nearly 14 times per day. The only thing they did more often was text.