By 2016 there will be more mobile devices in the world than people. Crazy, huh? The UN projects say 7.3 billion people versus Cisco’s prediction of 10 billion devices.
Looks like that will be the year the machines rise up and take over the planet. All hail Skynet!
Until then, we can look forward to a few more years of healthy growth in the area of mobile advertising. Millennial Media has the scoop in their special Year in Review edition of S.M.A.R.T..
Let’s start with the vertical explosion.
12 different verticals grew spend by over 100 percent year-over-year on our platform. Government Services led the way, and grew 860 percent (primarily driven by election spending).