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Google Releases New Click to Download App Ad

google app promotionIt’s hard to stand out in a crowd, especially if you’re a brand new mobile app from a small company but Google is here to help. They’ve just released a new AdWords add that lets users download an app directly from iTunes or the Google Play store.

Seriously, Google, you’re not going to leave a dollar on the table are you?

Google’s been using Click-to-Download ads since 2010 (can you believe it), but this new version makes the process easier and smarter.

The biggest change is in the delivery. The new system is designed to show the ad only to the right type of mobile user. Promoting an iPhone app, it won’t show up on an Android phone. Not iPad friendly, the app ad will only show up on an iPhone.

Batter Up! MLB Ticketing Via Passbook Grows This Season

MLB At Bat App on iPhonePeople love to put baseball out to pasture with quaint old activities of yesteryear like rocking the summer night away on the front porch with family and regularly sitting at the same table for dinner.

Of course, those folks aren’t paying attention since baseball is likely the leading major sport when it comes to its digital presence. As a purchaser of the MLB.TV Premium service just yesterday I can now experience first hand what it means to get baseball on every device at any time for not a lot of money. It’s pretty cool (although bandwidth issues are a concern, are you listening MLB?).

Another way that baseball is proving its digital chops is the expanded use of Apple’s Passbook for ticketing. GigaOm reports

Year-End Report Shows Spikes in Holiday, iPhone and Live Video Viewing

ooyala live videoOnline video management service Ooyala just released theirĀ 2012 Year-End Video Index Report, which summarizes the video viewing behavior of 200 million unique viewers in 130 countries. I’d say that’s a pretty good sampling, wouldn’t you?

Many of their conclusions are one’s we’ve heard before; more people are watching digital video, more people are watching on their mobile devices. But they also found a few behavioral quirks such as this one:

In Q4 2012, viewers watched live video content 18 times longer on desktops, five times longer on tablets, and four times longer on mobile devices versus VOD content on those same devices.

New Google+ Sign-In System Makes Sharing More Interactive and Precise

signin with googleGoogle+ just launched a brand new sign-in system for third party sites that sounds a whole lot like. . . . okay, I won’t say it, but we’re all going to think it anyway. This new sign-in system allows anyone with a Google account (so. . . all but five people on the internet) to login to a third party site with one click (several clicks the first time, but one after that). But it’s more than just an easy button, the new Google+ sign-in system is the next step in social sharing.

The first time you use the sign-in on a site, you’ll be asked to login to your Google account, then choose your permissions.

google permissions

Warning: Using a Mobile Phone While Shopping Leads to Unplanned Purchases

ipsos reason cloudA new IAB study offers more proof that offline retailers needn’t fear the mobile shopper. Sure, they may be using their phone to see if they can find a better price online, but one third of those showroomers made an in-store purchase anyway.

The new report, which was compiled by IpsosMediaCT, doesn’t deny the fact that mobile encourages online shopping, it does reveal a few bright spots for offline retailers.

First off, let’s be clear about the numbers. Only 31% of consumers use a mobile device while shopping in a store. I say “only” because that means that the majority of consumers who walk through your door are going to follow traditional shopping behaviors.

That doesn’t mean you should ignore the wants and needs of the mobile shopper, but it’s good to have perspective.

Is Foursquare’s Credit Card Deal Too Little Too Late?

Foursquare Burger King Offer VISABe honest, how many of you REALLY use Foursquare?

Yesterday, AdAge reported on a new program being rolled out by the company with Visa and MasterCard that mirrors a program they have had in place for a while with American Express.

Looking to unlock a new revenue stream, Foursquare is announcing new partnerships with Visa and MasterCard that will let credit and debit card holders claim discounts at participating retailers.

The deal is essentially replicating what the company has had in place for going on two years with American Express, a program that enables people to “sync” their credit cards with Foursquare to claim discounts that appear as credits on their statements simply by checking in to a participating location.

Android or iOS Biggest Seller? Who Gives a S^$%, They’re Both Very Popular

If you aren’t fed up by now by the conflicting reports as to which mobile OS is top of the heap then you likely have not been paying attention. You should be happy.

The latest company to put their spin on which OS is leading the pack is Kantar as reported by Engadget

Most US smartphone market share estimates last fall saw Apple retake the lead as it rode a wave of iPhone 5 sales. While there was always a question as to how long that trend would last, new data from Kantar Worldpanel supports beliefs that it was really more of a momentary pop. Android reportedly took back the lead at 49.4 percent of American sales between November and January, improving its overall position versus the same month last year. Not that everyone else was necessarily hurting — iOS still had a 45.9 percent slice of the pie, and the continued Windows Phone 8 rollout took Microsoft up to 3.2 percent. The real wounds were dealt to a pre-transition BlackBerry and Nokia’s outgoing Symbian.

Here is the chart

Android Back on Top?

Here’s the bottom line.