With a tagline like “Born Mobile,” I was expecting Qualcomm to use Bruce Springsteen as part of their CES 2013 keynote address, alas they went with Maroon Five, Guillermo del Toro, and Big Bird. Surely, an unprecedented mix.
The real star of the show was crazy Steve Ballmer, the CEO of Microsoft. Once he hit the stage, it turned into a late-night infomercial for the new Windows RT tablets. Those are the ones where the tablet snaps into the keyboard giving you the best of both worlds. They are nifty little machines, almost cool enough to worry my iPad.
The keynote host was Paul Jacobs of Qualcomm. His overreaching point was that mobile is now ingrained in our lives and it’s only going to expand from here. Already, 84% of people worldwide say that can’t go a day without mobile. He also noted that most people look at their mobile phone 150 times a day. Yowza.