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Video Ads Perform Best on Mobile For CPG Companies

Video is all the rage right?

Everyone watches it. It also appears that consumers like the medium and can be more receptive to advertising messages from video placements which is what all marketers want.

But when it comes down to how a consumer receives video we really need to know which video formats will work the best. At least one study for CPG (consumer packaged goods) industry shows that mobile is at the top of the video heap.

eMarketer reported on a study by ad network AdColony and Nielsen regarding how video ads performed in various formats, mobile came out WAY ahead. Take a look.

Thanks to Mobile TV Multitasking is on the Rise

In the early part of 2012, Americans spent an average of 34 hours a week in front of the TV. A small amount of that time was spent playing games and watching DVDs and an increasing number of people watched TV shows they’d previously recorded on a DVR. Still, the lion’s share, 4 hours and 18 minutes a night was devoted to live TV.

But according to the latest Nielsen Cross-Platform Report, many of those people weren’t just watching TV, they were also using a mobile device to multitask.

Mobile is no longer just for techies. 50% of us are walking around with smartphones and 20% of people in the US who have a TV, also have a tablet. That’s amazing.  Even more amazing, 40% of Americans use their mobile device while they watch TV every day. Yes, that’s what they’re saying, every day. (Include me in that group.) When you pull back to “at least once a month,” the number more than doubles to 85%.

SMART Report Says: Parents are Twice as Likely to Shop Via a Mobile Phone

Toot the horns and unfurl the flags, it’s time for another Millennial Media SMART Report! This month, it’s all about the three R’s, Retail, Restaurants and Revenue.

Ranked by ad spend, Retail and Restaurants come in third below Telecommunications and Finance but the field grew by an average of 11% per month.

For these companies, it’s all about location, location, location. 44% of all campaigns run on Millennial Media’s system had a store locator component and 60% used location-based targeting.

Not surprisingly, increasing foot traffic was a major goal for these advertisers coming in at 38%. 17% were hoping for site traffic and 16% went with the more general term of “brand awareness.”

Of all the ads in this area, Clothing represented the largest chunk followed pretty closely by Home Products. Fast food beat out dine-in restaurants 11% to 5%.

Boston.com Uses Advertisers’ Blogs As Part of Ad Package

Local Internet marketing is quite a puzzle for most businesses and even for most publishers. Display, while effective in certain ways, is usually not enough to get the point across for many businesses. Most small local businesses (and even large ones looking to reach a local market) have stories to tell that won’t fit in a display ad.

It’s for this reason that Boston.com is rolling out a new program called Insights. It’s a neat idea of taking real content from advertisers in the form of promoting blog posts in order to help Boston.com readers jump right into the conversation with advertisers because they are being exposed to real information that could help them. It could also help them make a decision to do business with the advertiser, errrrr, I mean blogger. Well, you get the picture. Take a look at this video to get the idea.

Is this the first program of its kind that does anything like this?

Holiday Shopping: eCommerce Expectations Are High, mCommerce Not So Much

They say good things come to those who wait and retailers have waited long enough for a boost in sales! Looks like this might be the year.

Chase Paymentech talked to a variety of retailers and found that the majority (59%) of them expected 2012 sales to top those of 2011. They were also very optimistic about the percentage of sales coming in through online channels.

Now, I’d like to present my reward for the Short and Sweet Graphic of the Week. It goes to eMarketer!

Seriously folks, it doesn’t get more plain than that. eCommerce is on the rise but mCommerce is still barely a blip on the radar.

Poynter Study Shows How We Interact with Tablet Content

As a teen, I learned to speed read using a machine that brought each line of text up into my line of vision like a teleprompter, pushing me to consume each sentence at a glance. Once I had the skill, I transferred it to books by moving my eyes down the page instead of the page moving up to meet my eyes.

But now that I do the majority of my reading digitally, I’ve naturally graduated to a hybrid of the two which Poynter says is becoming the norm for tablet readers.

The Poynter Institute is training a new generation of journalist and that means looking at how our reading habits are changing to meet digital requirements. For their new study “Poynter EyeTrack: The Tablet,” they monitored two groups of people, 18-28 year-old “digital natives” and 45-55 year-olds “printnets.” (People who grew up with print but have moved on to the internet.)

100 to 249 Dollars is the Mobile Spending Sweet Spot

Shopping with a mobile device is becoming almost as common as shopping online with a computer. And according to a new survey by JiWire it’s not just the number of shoppers that’s increased, the amount they’re willing to spend is also climbing fast.

Take a look at this chart:

At a quick glance, it’s kind of silly. I know people have concerns about mobile security but if a hacker is after your credit card it doesn’t matter if you’ve charged $10 or $1,000 dollars. But when you look at the psychology behind it, it makes total sense. There’s something frivolous about shopping via a mobile phone so it’s no big deal to toss $20 at something but when it comes to buying big ticket items, that’s a whole different story.