Marketing Pilgrim's "Mobile" Channel

Sponsor Marketing Pilgrim's Mobile Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Facebook Messenger Mobile Users Can Now Send Voice Messages

Facebook has added the capability to send a voice message via the Facebook Messenger App for both iOS and Android.

Here is a screenshot of what you will find when you click to the left of the message box in the Messenger App. The screenshot is of an Android version.

Facebook Messenger Android Screenshot

When the message appears to the receiver it will look like this (iOS version shown here)

If You Can’t Beat ‘Em: Polaroid Launches a Fotobar in Florida

Thanks to cell phone cameras, people are taking more photos than ever but the majority of them never make it out of cyberspace. That’s a problem for the pioneers like Kodak and Polaroid who once made their money on film and processing.

Polaroid is trying to take some of that back with a concept they call the Fotobar. It’s all about taking your favorite photos and turning them into works of art. You can do it online and soon, folks in Delray Beach, Florida, will be able to do it in their hometown.

Store_Image1

The Polaroid Fotobar store looks more like an art gallery crossed with a hip internet cafe.

Consulting the Marketing Pilgrim Crystal Ball: Trends for 2013

New-Year-2013It’s the last day of the year, time to stop looking back and start looking at the future. Here are my predictions in regard to the hot marketing trends of 2013.

Mobile Done Right

2012 may have been the year mobile marketing found its legs, but 2013 will be the year we get it right. Instead of simply pushing online content out to smartphones and tablets we’ll start creating content specifically designed to take advantage of mobile’s strengths. That means content that can be manipulated by touch, better targeting by location and time zones, and ads that are really tools to help consumers do one thing better and faster.

Customer Service Instead of Daily Deals

Mobile Shopping Activities During Holiday Increase Year Over Year

We are so far past the “Year of Mobile” thinking that it’s time to consider how various pieces and parts of the mobile lifestyle are creating a stronger foothold in specific areas of the consumer buying habits. Holiday shopping is one area to be very cognizant of this since many retailers depend on the holiday season to either ‘make or break’ their year.

Overall, there are reports that this holiday season was a disappointment to retailers as a whole. Mobile shopping habits may not create more sales, but if it is becoming the way that more shoppers are buying, no matter how much or how little that might be, it is a key element for marketers to be looking at as the plans start for the 2013 holiday shopping season and beyond.

So just how are consumers using mobile to shop during the holiday push? A study reported by eMarketer that was performed by GfK Roper for SapientNitro shows that consumers are doing more with their mobile devices as they shop.

2011 2012 Comparison of How Shoppers Use Smartphones

Smart Device Activations Break Records on Christmas Day

Shoppers said they were going to be more cautious with their spending this holiday season, but that didn’t stop millions of people from putting iPhones, iPads and other smart devices under the Christmas tree.

Flurry detected a record number of smart device activations on December 25 – a whopping 17.5 million. That’s a 332% increase over the average. For those of you who are visual learners. . . .

NewDevices_XmasDay_2012-resized-600

This beats last years, record-breaking number of 6.8 million, single-day, activations.

Though smartphones usually out-do tablet activations, on Christmas it was a pretty even split with tablets squeaking ahead with 51%. Many of those tablets were iPads but Kindle did very well with their Kindle Fire line.

H-appy Holidays

eBay Now Holiday Express App Does Everything Except Open the Gift For You

ebay noweBay, a company not traditionally known for its personalized customer service, is turning that thought around with their new shopping app eBay Now.

If you live in San Francisco or New York City, you can use your phone to buy just about anything and have it in your hands within an hour. Not wild enough? For the holidays, they’ll include a roll of exclusive limited-edition gift wrap from designer Jonathan Adler.

Imagine this scenario, you’re at the office Christmas party and your co-worker unexpectedly hands you a lovely basket of coffee and treats. You didn’t buy her anything, but no problem – you excuse yourself, rush into a bathroom stall, whip our your phone, pick a similarly priced item from eBay now and before the party is over, you’ve reciprocated appropriately. Sheldon Cooper would be so proud.

Think With Google’s Mobile Playbook: Inspiration for a New Year

mobileplanet think with googleEvery day we see new numbers on how mobile and specifically mobile marketing is a growing trend around the world. The trouble is, it’s growing so fast that many brands are using mobile as a smaller version of a PC. Banner ads, text ads, search results and video — that’s old school. In 2013, we need to start looking at how people intuitively use mobile and how we can bend the technology to create new opportunities.

To help with that, Think with Google has put together The Mobile Playbook, an interactive guide to better mobile marketing. It’s been around for a little while, but they recently updated it with a new section on Evaluating Mobile ROI.