It’s a real sign of the times when you can’t watch an hour of television without seeing a couple of cell phone or tablet commercials. These handy-dandy devices are no longer a luxury item, they’re rapidly becoming as common as that TV you’re seeing the ads on.
comScore just released their latest set of numbers in the July 2012 MobiLens report. Nothing startling, but there are a few interesting items to note.
Let’s start with the kinds of phones everyone is using.
Samsung and LG still rule for pure number of devices in hand but look at Apple. They’re the only one showing an appreciable rise in sales. Last year, they only had 9.5% of the business, coming in second to last after RIM. (Notice RIM is now off the chart.) Apple has now topped Motorola and is closing in on LG. Think they can best them by the end of this year? With more Apple announcements coming our way in about a week, it’s possible.