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Mobile Mix: iPhone On Top, Samsung Knocks Blackberry Out of Number 2 Spot

2012 year in reviewThe friendly folks over at Millennial Media are my favorite number crunchers. This month, they crunched harder than ever to come up with the 2012 Year-in-Review Mobile Mix report.

Let’s crack into it and see what we can see.

Apple and Samsung both had great years, taking the number one and number two spots for overall ad impressions. Both saw a gain of about 5% year-over-year.

For the first time, Amazon made the top 15 this year claiming the 11th spot with 1.08% of overall ad impressions. Acer also made the cut this year, knocking out Sanyo and Private Label mobile devices.

Looking at specific phones, the iPhone was the top performer growing 72% year-over-year. The award for the most growth goes to the Samsung Galaxy S. They had 182% increase in ad impressions, knocking the Blackberry Curve down to third place.

NewZoo Report: More than Half of All App Revenue is Coming From Games

newzoo spend

“In 2012, two out of every three dollars spent on tablets and smartphones was spent on games.”

That’s a very startling statistic, but according to NewZoo, a marketing research company specializing in the gaming industry, there’s plenty of money to be made in the business as long as you’re on the mobile side.

On the console side, things aren’t looking so good. XBox and Playstation are struggling to stay relevant as more and more consumers trade in their single-purpose, wired devices in favor of more portable options. But on the mobile side, NewZoo’s latest Mobile Games Trend Report shows that even though free games still rule, an increasing number of mobile users are willing to pay to play.

Not All TV Viewers Watch on TVs: Nielsen Looks at Expanding the Ratings System

retro tvI watch a lot of TV, (no surprise to anyone who reads my work) but I don’t watch all of it on a TV. I watch on my iPad. I watch Netflix through my Blu-ray player and sometimes I watch online. Even when I’m watching the TV, I’m not always watching what’s on, as I often watch shows I recorded on the DVR or shows from the On Demand menu.

To think I grew up in a world with three networks, three UHF channels and no recording capabilities.

As fast as the TV landscape is changing, the method by which we measure success has fallen far behind. TV shows are still ranked based on Nielsen ratings which measures the estimated number of people who watched a show live on a TV.

Want In On Google’s Project Glass? Here’s Your Chance

Google is expanding is Project Glass reach by opening up the opportunity to take a look at the world through Google colored glasses to more people.

It’s a little more than just filling out a form though since Google is trying to find the cool kids and not let the average Joe bore them to death with their mundane existence. Sounds a bit harsh but why else would you show this video and create a process to prove why you are worthy of spending $1,500 to be part of the project?

Want in? Go to the application page. Here’s what you need to know if you are not into it at this very moment

  • Your application must be 50 words or less

Fill in the Blank: Mobile Twitter Users Are More Likely To . . . .

More than half of all Twitter users, log on with a mobile device at least once a month and that’s good news for marketers. Why? Because Compete found that mobile Twitter users are more likely to reTweet, click, favorite and all around engage with posts on the social media service.

Mobile Blog Post #3


To begin with, mobile users are 86% more likely that the average user to check Twitter several times a day. This makes sense, since it’s easier to pull out your phone and see what’s up than to make your way to a computer. Only 15% said they mainly use a tablet to access Twitter, again, it’s about portability and spontaneous usage, so I’m not surprised.

Mobile Movie Lovers Love Movies More Than Anyone Else

Nielsen, the guys famous for cataloging what everyone is watching on TV, just posted some results from their 2012 Moviegoer Report and I have the scoop. I was excited to see these numbers because it’s a little out of the norm. We often see data related to how TV fans are using mobile and social media, but movie stats are tougher to find. So, let’s dig in.

For the purpose of this survey, Nielsen defined a “moviegoer” as a person who saw at least one movie in a theater in the past 12 months. On average, folks in this group didn’t just watch one movie, they watched 6.8 movies in the theater. Here’s where it gets cool: the average moviegoer paid to watch 23.1 movies at home. The survey doesn’t say but I’m assuming this means bought or rented a DVD or paid to watch a movie On Demand or streaming to a PC, etc. That’s a pretty big number, especially when you compare it to free movies which I take to mean airing on regular TV, on YouTube or free On Demand.

Kickstarter Launches iPhone App for Both Creators and Donators

Entrepreneurs are busy people so Kickstarter has packed everything a creator needs to run their program into a sleek, new iPhone app. More of a donator than a creator? No problem, the new Kickstarter app has you covered there, too.

To quote the team, the new app focuses on three things: “finding new projects, keeping up to date with projects you’ve backed, and offering great tools for creators.”

Let’s start on the general user side with a browse screen and donation page:

kickstarter backing kickstarter browse

As a side note, I’m surprised by the project they chose to use as an example. When I first glanced at the images, I was thrown off by the still of a woman’s bare shoulders. I would have gone with a gadget or a fake Kickstarter because, is this fair? All this promotion for a real Kickstarter campaign? I know that people do use the program to push creative endeavors like CDs, movies and books but I don’t think of those as the norm.