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CES 2013 Kicks Off With ‘Born Mobile’ Keynote

Steve Ballmer, Paul JacobsWith a tagline like “Born Mobile,” I was expecting Qualcomm to use Bruce Springsteen as part of their CES 2013 keynote address, alas they went with Maroon Five, Guillermo del Toro, and Big Bird. Surely, an unprecedented mix.

The real star of the show was crazy Steve Ballmer, the CEO of Microsoft. Once he hit the stage, it turned into a late-night infomercial for the new Windows RT tablets. Those are the ones where the tablet snaps into the keyboard giving you the best of both worlds. They are nifty little machines, almost cool enough to worry my iPad.

The keynote host was Paul Jacobs of Qualcomm. His overreaching point was that mobile is now ingrained in our lives and it’s only going to expand from here. Already, 84% of people worldwide say that can’t go a day without mobile. He also noted that most people look at their mobile phone 150 times a day. Yowza.

Mobile Video and Sharing Go ‘Hand in Hand’ and ‘Hand to Hand’

Every marketers dream is to have their message passed around by people. Those messages come in a variety of delivery devices like the written word, images and more but the one type of content that people like to share the most is video.

A recent study from the Interactive Advertising Bureau Mobile Marketing Center of Excellence titled “Mobile Phone Video Diaries: Understanding Mobile Video Usage” shows that people pass videos around. That may not come as a surprise but what might is the second most popular way these videos are shared which is, unfortunately, an area of concern for marketers.

iab Image for sharing video on device

YouTube Expands ‘Send to TV’ and Other Trends at CES

The 2013 Consumer Electronics Show is only a few days away and that means we’ll soon get a sneak peak at future of technology. There are rumors about 110 inch screens and new shapes for TVs. Dozens of new smartphones will be revealed, maybe even one with a screen you can bend! So cool – but why?

YouTube says they’ll be expanding their Send to TV option. I’m I the only person who didn’t know they had this?

To use the system right now, you need an Android phone and a Google TV. You navigate to the video you want to watch then click the TV button on the app. Zap, the video appears on your TV. You can then use your mobile phone as a remote control to pause, go forward and back, etc. You can also create a queue so the next video will begin playing on your TV as soon as the other one stops. Nifty.

Whodunnit? Hawaii Five-O Asks Fans to Choose the Ending in Real Time

Kapu (Forbidden)Interactive TV is something we’ve been talking about long before tablets and smartphones arrived in the home. My first marketing gig was with a company working on a remote control that allowed viewers to bookmark content related to the show they were watching. It was a multi-step, cumbersome process but at the time, it was the ultimate in TV interaction.

We have come so far, so fast.

On January 14, CBS will make TV history with the first, truly interactive episode of Hawaii Five-O. A college professor is found murdered and there are three suspects; his boss, his teaching assistant and a student who he busted for cheating. Which one did it? Depends on who the viewers pick.

Facebook Messenger Mobile Users Can Now Send Voice Messages

Facebook has added the capability to send a voice message via the Facebook Messenger App for both iOS and Android.

Here is a screenshot of what you will find when you click to the left of the message box in the Messenger App. The screenshot is of an Android version.

Facebook Messenger Android Screenshot

When the message appears to the receiver it will look like this (iOS version shown here)

If You Can’t Beat ‘Em: Polaroid Launches a Fotobar in Florida

Thanks to cell phone cameras, people are taking more photos than ever but the majority of them never make it out of cyberspace. That’s a problem for the pioneers like Kodak and Polaroid who once made their money on film and processing.

Polaroid is trying to take some of that back with a concept they call the Fotobar. It’s all about taking your favorite photos and turning them into works of art. You can do it online and soon, folks in Delray Beach, Florida, will be able to do it in their hometown.

Store_Image1

The Polaroid Fotobar store looks more like an art gallery crossed with a hip internet cafe.

Consulting the Marketing Pilgrim Crystal Ball: Trends for 2013

New-Year-2013It’s the last day of the year, time to stop looking back and start looking at the future. Here are my predictions in regard to the hot marketing trends of 2013.

Mobile Done Right

2012 may have been the year mobile marketing found its legs, but 2013 will be the year we get it right. Instead of simply pushing online content out to smartphones and tablets we’ll start creating content specifically designed to take advantage of mobile’s strengths. That means content that can be manipulated by touch, better targeting by location and time zones, and ads that are really tools to help consumers do one thing better and faster.

Customer Service Instead of Daily Deals